SpotMe Blog

JULY 27, 2021

If a webinar’s primary function is to generate leads and gain interest in a product, naturally, you’ll want to encourage interested prospects through another way of keeping in touch with your company by offering a call-to-action or follow-up at the end of your webinar. . Are they watching 20% of the video, or 80% of the video?

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116

Valasys

JULY 1, 2021

Learn More: How Leveraging Video Content Boosts Organic SEO. b) Multi-touch Reporting. This goes beyond seeing the first or last marketing touch that influences a deal and credits every campaign that contributes to a closing deal. Marketo has a marketplace named Lauchpoint that offers dozens of integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

MKT1

JANUARY 11, 2024

If you missed it or just want another recap because the holidays made you forget it all, you can watch the full video here or keep on reading. AI products to make high-quality, multi-media content If you are spending the same amount of time or money creating videos, slides, images, diagrams, etc. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Here’s how to measure ROI using soft metrics for three popular digital advertisements—mobile video ads, native advertising, and programmatic advertising : 1. Mobile Video Ads. Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. Native Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Adobe Experience Cloud Blog

MARCH 29, 2018

Here’s a quick video of the Skill in use, complete with some top trash-talking from Alexa: Following that, we got an opportunity to work on an exploratory project for a major client, looking at how we might use Alexa to deliver interactive learning/coaching experiences for young people with under-developed communication skills.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) As such, marketers need to look into applications that can support multi-channel relationships with customers. Rounding out the Marketo sessions were Jon Miller, VP of Marketing and Co-Founder at Marketo and Rand Fishkin, CEO and Co-Founder of Moz.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

DECEMBER 26, 2012

If you are attending a multi-day event, you may want to create follow-ups to send out each day so you can get continuous engagement throughout the show. What emails and messaging worked best during your pre-show touches? We try contests, different pieces of content, videos, and other compelling calls-to-action to gauge effectiveness.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Julian shared compelling data and practical examples about sales/marketing alignment, multi-touch analysis, and lead qualification criteria. If marketers could innovate freely in any area, they would prioritize three things: market research and insight, marketing automation and technology, and multi-channel integrated campaigns.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 4, 2016

So if you have your content measurement down already—from early stage metrics like downloads and shares to late stage metrics like first-touch and multi-touch pipeline and ROI—you may still be able to apply these practices to the new platform to understand its impact, not to mention to optimize your results.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

chiefmartech

APRIL 12, 2017

Customer Relationship Cycle: To manage the relationship with the customer you must know that each touch point is based on opportunities to engage the customer: acquiring, maintaining, maximizing (upsell/cross sell), creating loyalty and retaining. For example, Facebook has many channels, from videos to ads and from the Fan Page to comments.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Adobe Experience Cloud Blog

MAY 6, 2014

Do they read ebooks, or do they prefer videos or slide decks? You will have different content metrics at each stage—for early stage content, you might measure traffic and shares, but for mid stage content, you might look at multi-touch pipeline attribution. Which of your team members will take ownership of each content type?

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 18, 2011

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.

Campaigns 48

Campaigns Marketo Ad Building Lead Ranking 48

Directive Agency

MARCH 6, 2017

The real value of social is to increase close rate, improve brand affinity, scale your touches across valuable accounts, decrease deal time, etc. Maybe you sell a multi-feature product and it’s important that your end customer knows about all your features. See how important expectations are? 3 Social Media Tactics for B2B.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Heinz Marketing

APRIL 22, 2019

But what I look at is that there’s all kinds of articles and blogs and videos and everything written about the customer experience. The multi-cycle, nurture process, we talk about there being; we used to refer to it as multi-touch multimedia, multi-cycle processes to multiply results.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

OutboundView

FEBRUARY 28, 2019

For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Finally, we recommend uploading video, audio, and presentation content to social media networks like YouTube , SoundCloud , and SlideShare.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Onalytica B2B

APRIL 20, 2016

Digital marketing skills are in such high demand because we understand how to market to today’s always-connected, multi-device consumer. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch! WHAT ARE THE EXPERTS SAYING? TOP 100 INDIVIDUALS. Britannia PR.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Contently

MAY 21, 2019

They create blog posts, infographics, videos, and more to generate awareness and establish thought leadership. To track them, you’ll need software like Marketo, Salesforce, or Google Analytics, which can log what actions people take before they become customers. By now, most brands understand the benefits of good content.

Multi-Touch Attribution 157

Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 157

Optinmonster

SEPTEMBER 20, 2023

Do you need a tool that handles email automation, comes with a built-in CRM, and performs multi-channel marketing? If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails. Then, ActiveCampaign could be the one for you. Pricing: Starts at $9/month (billed annually).

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Engagio

JUNE 2, 2020

Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. The plan gives everyone a guide for executing the complex, multi-channel, cross-discipline interactions that occur with an account-based strategy. You have to thread the needle. Every person and every account matters. Bear with me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

OCTOBER 16, 2017

Leveraging multimedia messaging, you can include videos and images to better engage subscribers. It acted as a data capture tool between marketing touch points and in-store purchases. The fact is: a multi-prong approach to reaching consumers will have a bigger and better impact. Some even included mobile wallet.

Mobile Marketing 134

Mobile Marketing Email Marketing Work Management Marketing Management 134

DemandBase

JULY 21, 2020

Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches. The plan gives everyone a guide for executing the complex, multi-channel, cross-discipline interactions that occur with an account-based strategy.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Oktopost

OCTOBER 26, 2020

The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . Multi-account, multi-platform conversion tracking. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics .

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Vidyard

OCTOBER 27, 2019

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. To this I say: Think through the implications of everything marketing automation can touch. Go beyond simply knowing Marketo or Eloqua. What about video views? Know these principles and practice them. Know your instance inside and out.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Full Circle Insights

FEBRUARY 28, 2021

Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. When is First Touch Most Important? Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Whether you’re doing bespoke videos, direct mail, display ads, email campaigns, or all of the above, running ABM efficiently means developing resonant content that can be tailored for each account and buyer persona, and be repurposed.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. You might use a variety of metrics to determine your ROI (e.g. I’d love to hear more in the comments below.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. Increase use of video. . Dustin Tysick.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Video Ads: “Unleashing the Power of Online Video Ads” by Allen Martinez. Video Ads: “Unleashing the Power of Online Video Ads “ by Corey Henke. Unleashing the Power of Online Video Ads.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Adobe Experience Cloud Blog

OCTOBER 11, 2013

More and more companies are starting to embrace multi-channel marketing that touches consumers on many levels. Personally, their video resonated with me. So, I don’t use Internet Explorer, however I LOVED this campaign and the accompanying video. I loved this video because it made me smile. The verdict?

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Whether you’re doing bespoke videos, direct mail, display ads, email campaigns, or all of the above, running ABM efficiently means developing resonant content that can be tailored for each account and buyer persona, and be repurposed.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Outgrow

JULY 1, 2021

So some people really prefer videos, some people prefer podcasts and people prefer reading. Usually that kind of very specific late in the consideration funnel touch point is not fleshed out very well. Saksham Sharda: True Marketo! And that needs to get fixed. Who can I give this talk to?

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

LeadsRX

JUNE 9, 2021

LeadsRx, an impartial multi-touch attribution software solution provider, serves up first-party cookies through its proprietary Universal Conversion Tracking Pixel. Marketo – Solution: Marketo Engage. For identity-specific solutions, Marketo relies on the LiveRamp ID solution (see above).

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96