multi-touch startup Marketo Related Topics 
InsightSquared
APRIL 12, 2018
Most recently I was head of product management at a MAP startup in Boston. Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Here’s why: It’s complex and hard to get right.
MKT1
JANUARY 11, 2024
AI products to make high-quality, multi-media content If you are spending the same amount of time or money creating videos, slides, images, diagrams, etc. AI use case(s) for marketers: Execute 1:1 personalized campaigns via your current tools (including Hubspot & Marketo). Fill out this form to apply. Email us at sponsorships@mkt1.co
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Adobe Experience Cloud Blog
MARCH 20, 2014
I first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Scalability – Whether you are a startup company with a marketing team of one, or a larger enterprise, you always want to optimize your efficiency. Using Marketo, I can pull this data easily.
LeanData
MARCH 28, 2016
One of the reasons for the growing interest in ABM is new tech tools have emerged that allow startup companies to scale the strategy. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights.
LeanData
MARCH 28, 2016
One of the reasons for the growing interest in ABM is new tech tools have emerged that allow startup companies to scale the strategy. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights.
LeanData
MARCH 28, 2016
One of the reasons for the growing interest in ABM is new tech tools have emerged that allow startup companies to scale the strategy. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights.
LeanData
MARCH 28, 2016
One of the reasons for the growing interest in ABM is new tech tools have emerged that allow startup companies to scale the strategy. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights.
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