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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Shout out to our great co-hosts, Gong and Marketo !).

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Marketo and Ascend2’s Marketing Automation Strategy Survey. Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Conferences/meet-ups.

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What You Need to Know About Database Marketing

PureB2B

Database marketing is not likely to hurt your brand’s case like junk mail or email spam can. Try Multi-Channel Marketing. Multi-channel marketing also means reaching your clients in multiple ways. You can use this information to inform your multi-channel marketing strategies. Ready to get started? Sources: [link].

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. In my previous role, I’d handled marketing operations and demand generation.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Sales Tools : Turn leads into paying customers while also staying in touch with existing customers. SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries. Adobe Marketo Engage. All the hard work is already done for you.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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29 Best Email Automation Tools to Transform Your Business

Optinmonster

Do you need a tool that handles email automation, comes with a built-in CRM, and performs multi-channel marketing? Marketo Marketo is one of the best overall automated email marketing services currently available. There’s also a “Spam Assassin” feature to ensure emails don’t end up in spam folders.