DiscoverOrg

MARCH 25, 2019

Direct mail is a key part of a multi-touch marketing campaign. response rate compared to 0.12% for email – a 3566% difference! Shout out to our great co-hosts, Gong and Marketo !). Read it: From our SDR with a 60% response rate: How to Heat up Cold Email with Personalization. Navigating GDPR.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. As we said earlier, essentially last touch.).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

The Point

MAY 14, 2012

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Adobe Experience Cloud Blog

OCTOBER 16, 2017

It acted as a data capture tool between marketing touch points and in-store purchases. The fact is: a multi-prong approach to reaching consumers will have a bigger and better impact. You can create robust customer files that allow you to see response rates to both email and mobile. Some even included mobile wallet.

Mobile Marketing 134

Mobile Marketing Email Marketing Work Management Marketing Management 134