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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Shout out to our great co-hosts, Gong and Marketo !).

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3 Mistakes Field Marketers Make (And, How to Avoid Them)

Adobe Experience Cloud Blog

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Marketo and Ascend2’s Marketing Automation Strategy Survey. Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Conferences/meet-ups.

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How to Manage an Account-Based Sales Team

Adobe Experience Cloud Blog

B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. An account-based content marketer creates and promotes content for your end buyer that addresses their questions and pain points and arms your sellers with something valuable to start or continue a conversation. Software: Marketo.

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Back to Basics: Tips and Tricks for Demand Generation Success

Adobe Experience Cloud Blog

TOFU, MOFU, and BOFU can sound like nonsense to those unfamiliar with the terms, but in reality, they provide a pretty easy way to begin thinking about how to sets up your programs and promotions calendar. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset.

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What You Need to Know About Database Marketing

PureB2B

With traditional direct marketing, the best chances at campaign success are usually with coupons, promotions, or other money-saving prospects. Try Multi-Channel Marketing. Multi-channel marketing also means reaching your clients in multiple ways. You can use this information to inform your multi-channel marketing strategies.

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QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?

Adobe Experience Cloud Blog

As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Attribute success back to your marketing program: Multi-touch attribution will give revenue credit to this event, which is critical when you consider the high cost of events.