multi-touch 
Adobe Experience Cloud Blog
JUNE 21, 2016
Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? In this case, attribution requires analysis across multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Good luck with that.”
Adobe Experience Cloud Blog
AUGUST 10, 2016
Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it?
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Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Marketo and Ascend2’s Marketing Automation Strategy Survey. .– Marketo and Ascend2’s Marketing Automation Strategy Survey. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey.
SnapApp
FEBRUARY 23, 2016
Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” After all, one can’t truly be successful without the other!
SnapApp
FEBRUARY 22, 2016
Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” . After all, one can’t truly be successful without the other! .
Adobe Experience Cloud Blog
OCTOBER 4, 2012
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. Twitter Promoted Tweets.
Adobe Experience Cloud Blog
AUGUST 13, 2012
“The Human Touch” – so much of what we do these days is online, we want to have a forum to meet and engage with our community in person. Customer speakers throughout because successful customers bring the Marketo story to life. Multi-Touch Promotional Plan: . State of Event Marketing, July 2011).
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