multi-touch 
Adobe Experience Cloud Blog
OCTOBER 8, 2020
What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? Once you have defined all these variables, marketing automation helps you build multi-channel nurturing programs that correspond to your sales channel and show the most relevant content to each of your prospects.
SmartBug Media
NOVEMBER 3, 2020
Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. As we said earlier, essentially last touch.).
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Full Circle Insights
SEPTEMBER 12, 2022
Like RollWorks, Terminus is a comprehensive ABM platform that offers help with multi-channel ABM. Digital Source Tracker —Measure digital marketing from anonymous first touch to closed-won by connecting anonymous digital touches to known leads in Salesforce with Digital Source Tracker. Learn more. . . > > Terminus.
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
The Point
JULY 21, 2016
For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). As with SPF and DKIM settings, failing to do so can have a major impact on email deliverability.
Adobe Experience Cloud Blog
JULY 28, 2015
It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.
Adobe Experience Cloud Blog
JUNE 30, 2016
The need for some kind of concrete answer has sent marketers after a lot of vanity metrics that look good (or not) on paper, but don’t really tell the brand’s true SEO story on their own. Marketo marketing software”—whereas non-branded traffic is from keywords that do not—e.g. marketing automation software.”).
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