multi-touch 
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Give People a Chance to Opt-Down. Many marketers only give subscribers a choice to opt-out of email communications altogether. But what about giving them a chance to opt-down, or only receive certain types of emails? Was it good? Was it bad?
Adobe Experience Cloud Blog
MARCH 16, 2015
This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads.
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Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. What Is Account-Based Marketing?
Adobe Experience Cloud Blog
APRIL 15, 2014
Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level. Sure, I’d have to opt-in to this first, but there is a much better chance I’d see it! It’s huge (no pun intended). It’s everywhere ( even on our blog ).
Valasys
AUGUST 19, 2019
Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.
Optinmonster
SEPTEMBER 20, 2023
This is typically achieved using specialized email marketing automation software or tools that allow businesses or individuals to design, schedule, and send out automated email sequences to their subscribers or customers. We’ll give you an entire list of these tools in just a minute. Then have those leads sent to your mailing list.
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