multi-touch 
Adobe Experience Cloud Blog
AUGUST 16, 2018
It’s no secret that your CMO doesn’t really care about the open rate or click-through rate of your email campaigns. First-touch (FT) attribution: This answers a simple business question, ‘which campaigns generated the most profitable new names (leads) into the database?’. Share with us your experiences in the comments.
Adobe Experience Cloud Blog
OCTOBER 19, 2016
For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. For emails, these metrics would be the number of opens, number of clicks, click to open rate, etc.
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SpotMe Blog
JULY 27, 2021
The right virtual event platform will allow you to track participant engagement, questions, applause, surveys , registration counts, and analytics like open rates, time spent on the webinar, etc. What we’ve seen marketers using the most are platforms like Hubspot, Marketo, Pardot, and Google Analytics. Multi-touch attribution.
Adobe Experience Cloud Blog
DECEMBER 26, 2012
If you are attending a multi-day event, you may want to create follow-ups to send out each day so you can get continuous engagement throughout the show. What emails and messaging worked best during your pre-show touches? Graphics: The look of an email can affect the conversion rate. Always A/B test.
Adobe Experience Cloud Blog
JULY 20, 2015
Email open rates, content downloads, social shares—easy! It’s not enough to measure form submissions and email open rates. Multi-touch Attribution. 10 Powerful Insights Marketers Can Only Get from Phone Calls appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Step 4: Determine Optimal Channels.
Adobe Experience Cloud Blog
NOVEMBER 1, 2012
An Email Service Provider will only provide you the functionality to send mass blasts and track open rates, but this is not scalable. With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic.
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