multi-touch 
SmartBug Media
OCTOBER 29, 2020
When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand.
DiscoverOrg
MARCH 25, 2019
Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Location-based event marketing. Navigating GDPR.
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LeanData
JULY 13, 2020
Due to the long, complex buying cycles, my team had to collect data from every touch point on the buyer’s journey across multiple stages from awareness, consideration, solution generation, and deal acceleration. Which tactic or channels were the most successful at each stage? What sources were likely to convert the fastest?
Valasys
JULY 1, 2021
Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., b) Multi-touch Reporting.
Adobe Experience Cloud Blog
JULY 28, 2015
Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. By tracking these metrics and mapping them to your programs, you gain the quantitative data that shows marketing ROI.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. At Marketo, we’ve just begun to test these. Check out the Marketo Revenue Rockstar decal campaign. Here’s what we’ve learned! SlideShare.
LeanData
MARCH 28, 2016
When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights.
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