How to Grow Revenue and Close More Deals by Aligning Sales and Marketing
SnapApp
JUNE 11, 2019
In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. We often talk about the flaws in the MQL model, and why it doesn’t guarantee that sales is getting the quality leads they expect. In fact, nearly 80 percent of MQLs never convert into a sale.
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