Everything You Need to Know About the Lead Lifecycle Report in Marketo
SmartBug Media
MARCH 10, 2021
Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? How long does it take for a new lead to become an MQL? What is my conversion rate for MQLs to opportunities? Gathering lead lifecycle data in Marketo can be done a few different ways. The Revenue Cycle Model.
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