Webbiquity

The 17 Best Social Media Management Tools

Webbiquity

Sample review: “Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On and others, directly linking social media actions to the impact on sales. Monitoring and managing even a moderately active business social media presence can be time-consuming.

Tools 132

Seven Ways to Humanize B2B Marketing

Webbiquity

HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role.

Trending Sources

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades.

Tips 149

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats.

Best 130

The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Best suited (like Marketo) for large enterprises. Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.)

Tools 48

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Doug Kessler provides brief reviews of nine marketing products/tools for B2B professionals, such as EPiServer (web content management for the.Net platform), Reevoo (a social commerce platform for brands and retailers) and Marketo ( marketing automation software ).

Review 111

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog.

What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Until recently, most social media case studies have focused on consumer brands.

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Marketing Automation Systems are on the Rise

Webbiquity

Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Guest post by Gene Morris.

Email 20

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

20+ Cool Social Media and Web Tools

Webbiquity

Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line).

How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Content Marketing Trends and Predictions for 2010

Webbiquity

ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. What does 2010 hold for content marketing?

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Tags: Marketing Automation and Demand Generation AdWords b2b lead generation demand generation software Dreamforce conference Eloqua email delivery and tracking email delivery wizard Genoo Jeff Erramouspe Manticore VII Marketbright marketing automation software marketing automation suite Marketo Nick Walker SaaS marketing automation Salesforce.com Sirrius Decisions Web Analytics

Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016.

Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase.

An Infographic Guide To Marketo Summit 2017

bizible

Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit. See you at Marketo Summit!

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo has attracted a respectable array of partners who extend its capabilities.

Kickstart Your Marketo Summit Experience

bizible

As we get closer to Marketo Summit, our planning intensifies, both as sponsors of the conference and as attendees. While creating value is clearly the top priority, attendees of Marketo Summit also know how to have fun. What better way to kickstart your Marketo Summit experience?

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.

Memories of Marketo Summit 2016

Captora

Once again, Marketo Summit was a smashing success! Bravo to Marketo for an awesome event, we are already looking forward to next year! Check out the photo slideshow for more event highlights: Marketo Summit 2016 from Captora. ToFu Marketo Summit martech SaaS

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Press Releases Marketo Parter of the Year Revvie

How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.

How Marketo Unleashed Their Demand Gen Potential

Leadspace

As one of the world’s leading marketing software companies, Marketo’s sales and marketing teams are among the best in the business. Marketo’s challenges in this regard will sound familiar to any rapidly-growing, large Mid-Market or Enterprise company.

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I’m sitting in the Keynote here at the Marketo Summit , waiting for Sal Khan from Khan Academy to come on stage … CEO of a company dedicated to helping people learn and develop new skills. Blog education Kahn Academy marketing skills Marketo

The Top 4 Reasons Marketo Summit Matters to Your Business

Fathom

Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. This year, Summit is taking a much broader focus on marketing and on its impact on business success, not necessarily just the Marketo platform.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Who Marketo Summit Is For.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

But the good folks at Marketo have taken a step in that direction with their latest enhancement, which they call an “engagement program”. This would only take a small tweak in the current approach, which is one reason I like what Marketo has done.

Join Infer at Marketo Summit 2016

Infer

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.

Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

So as a demand gen marketer, this week’s Leadspace-hosted panel at The Marketing Nation Summit in San Francisco — which brought together marketing thought-leaders from Microsoft, Facebook and Marketo — was a real treat for me.

Happy 10th Birthday, Marketo!

Modern B2B Marketing

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional.

Orion is 17.5 light years away, and so is Marketo’s Big Data Project

Act-On

If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. If Marketo’s customer communication plan for the Project Orion rollout is any indication of your future engagements with them, then I suggest you weigh your options. To help, we’re offering a switch-and-save program for all existing Marketo customers.