Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

MARCH 12, 2014

(Hint: Yup) From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard.

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Vidyard

APRIL 19, 2018

You’re not alone, this year Marketo Marketing Nation Summit is all about becoming a FEARLESS marketer. Marketo Summit Talks. Marketo Summit Events. Marketo Summit Sessions. The post Take Your Video Marketing To The Next Level at the 2018 Marketo Summit appeared first on Vidyard. Fearless Marketer Panel.

Marketo 27

Marketo Video Marketing Advertising Agencies Deliverability 27

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ? Demand Metric Report, 2020. Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

MARCH 15, 2021

Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalized Video Examples 7.1 PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 DoubleDutch Supercharges Event Invites 7.3 Amnesty International Earns an 83% Click-Through Rate 7.4 Norton Makes Explanations Personal 7.5

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Vidyard

JULY 28, 2021

Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Banners are a great way to catch viewers before they drop off. Email gate: Want to capture leads? Use this CTA at the beginning or the end of your video. Looking for more advanced video CTA options?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Heidi Bullock, vice president of demand generation at Marketo. Event sponsors include Marketo, Oracle, Canon, SnapApp, LookbookHQ, Demand Spring, Uberflip and other leaders in digital marketing technology and strategy.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

MARCH 23, 2021

Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Marketo also invests heavily in its annual industry conference, the Marketing Nation Summit, and personalized video helped draw more people to its 2016 event.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

NOVEMBER 6, 2018

Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

SEPTEMBER 1, 2015

Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. Readers can peruse content in different forms, including ebooks and podcasts. Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 9, 2018

This following teaser video for Marketo Summit is a great example of how personalization can be used to create video that is not only creative, but also strategic—in this case, driving viewers to register for the event. Something else entirely?

Video Marketing 88

Video Marketing Personalization Tips Storytelling 88

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. We need to let the data do the driving.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

MAY 9, 2018

How I Wowed to Win an Award Marketo was running a contest to identify the top 50 “fearless marketers.” Thankfully, Marketo agreed and I made the list , despite saying very little about why I am actually fearless. ” Responses like these made me truly appreciate the power of wow. The power of wow unleashed!

Marketo 75

Marketo Advertising Agencies Template Video Marketing 75

Vidyard

SEPTEMBER 12, 2018

Max Altschuler, Sales Hacker Shikha Bindra, Vidyard 3. We announce the finalists and winners Once the panel decides on the finalists and winners for each of the eleven categories, we’ll announce it and award recipients will get their prizes!

Video Marketing 70

Video Marketing Business Top of Funnel Class 70

Vidyard

APRIL 4, 2017

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

OCTOBER 31, 2017

” As Marketo put it so presciently many years ago, “Marketers finally have a seat at the revenue table.” How will you use analytics to reach peak performance? Ever since marketers opened the Pandora’s box of attribution, there’s no going back on delivering “the numbers.”

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Vidyard

SEPTEMBER 12, 2018

Max Altschuler, Sales Hacker Shikha Bindra, Vidyard 3. We announce the finalists and winners Once the panel decides on the finalists and winners for each of the eleven categories, we’ll announce it and award recipients will get their prizes!

Video Marketing 63

Video Marketing Business Top of Funnel Class 63

Vidyard

SEPTEMBER 2, 2015

Marketo “Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. Readers can peruse content in different forms, including ebooks and podcasts. Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

SEPTEMBER 19, 2018

Last comes setting up your new video lead scoring system in your MAP of choice, whether it’s HubSpot , Marketo , or any other MAP. A tip is to make sure you run through a few scenarios and know your lowest/highest possible threshold to make sure the points make sense to your marketing and sales teams.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

JANUARY 13, 2017

Take a look at this example of a customer testimonial video that Hed Hi created for Marketo: Hed Hi created this video in an interview style, making sure it had high production value that represented the Marketo brand well. Check out this testimonial that was created for Marketo. When can you make these videos? You’re busy.

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Lead Ranking 50

Vidyard

MARCH 19, 2014

Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. It’s pretty incredible, and it’s all in our latest customer case study.

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

FEBRUARY 13, 2020

Global leaders such as HubSpot, LinkedIn, Marketo, Microsoft, Outlook, Outreach, SalesLoft, Salesforce, and Zendesk rely on Vidyard to power their video content strategies and turn viewers into customers. Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

MAY 10, 2018

Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. How do you decide which tools are worth your while and which ones are just bright shiny objects that will distract—or worse, detract—from your selling goals? Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Vidyard

SEPTEMBER 21, 2017

Set the story straight with competitive video snippets where you outline your product’s advantages, overturn competitive FUD, and even lay what Marketo’s sales team calls ‘ sales landmines ,’ which are particularly tough product questions that you can arm your sales team with to trip up the competition.

Video Marketing 87

Video Marketing Product Cross-Selling Marketo 87

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55