Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers.

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Marketing Insider Group

JANUARY 10, 2017

But you can also start with the research report to get inspiration for upcoming content campaigns. Some good sources for research reports that will inspire your content campaigns are: MarketingProfs. Content Marketing Institute. Pew Research Center. Demand Gen Report. Looking for even more sources?

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Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Presenters of Inbound Conference. Cambridge, MA – [link]. Greater Boston, MA · [link].

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Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. The Chief Marketing Technologist Blog from Scott Brinker, the CTO of Ion Interactive, who talks about the combination of 2 powerful forces: marketing and technology (@ chiefmartec ).

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Marketing Insider Group

FEBRUARY 5, 2024

Marketo, Forbes) 93% of B2B buying processes start with an online search. Marketo) 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. Marketo) 80% of marketers using automation software generate more leads; 77% convert more of those leads. (VB

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Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others.

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Marketing Insider Group

FEBRUARY 3, 2011

Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function. The vote tallies determined the list of finalists. Final winners were selected by a committee of judges.

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Marketing Insider Group

JULY 14, 2020

While there are tools for nearly every aspect of digital marketing, you may benefit from utilizing tool “suites” or “solutions” that can be applied to multiple channels and have use cases across industry verticals.

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Marketing Insider Group

SEPTEMBER 30, 2020

Source: Marketo. Using user-generated content that features your company’s biggest fans. Showing user reviews and ratings on your website. Creating a pressroom to highlight important media mentions. Create a Sense of Urgency. Have you ever gone to sign up for an event and seen a tagline that read “Only 10 seats left at this price.

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Marketing Insider Group

OCTOBER 16, 2021

Former Chief Customer Officer at Marketo (now part of Adobe), Matt Zilli, explores this idea in a post titled The Power of Shared Beliefs. So, if the customer experience is so important, what’s the key to delivering a great one?

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Marketing Insider Group

NOVEMBER 16, 2019

Chief Customer Officer at Marketo (the marketing software branch of Adobe), Matt Zilli, explores this idea in a post titled “ The power of shared beliefs ”. So, if the customer experience is so important, what’s the key to delivering a great one?

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Work Management Marketing Management Paid Search Agency Budget Programs 278

Marketing Insider Group

JULY 26, 2012

Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content. Visual Content Marketing: Capture and Engage Your Audience from Marketo.

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Marketing Insider Group

JULY 24, 2015

Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven).

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Marketing Insider Group

JANUARY 17, 2017

All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. The content was built collaboratively between the content writer and graphic designer.

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Marketing Insider Group

SEPTEMBER 15, 2015

In this video presented by marketing automation company Marketo , you can learn not only about the content you should create for your emails, but how best to design them, nurture your subscribers, and ensure that they are compliant. Email and Nurture: Tips and Techniques”.

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