Page 2 of 30 Previous | Next 
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] This Week in Mingled Marketing: Using Marketo’s Ad Bridge for Personalized Marketing
    Though this is a difficult prospect, especially when it comes to cross-channel strategies, Marketo’s AdBridge allows marketers to streamline communications and bring channel specific data together to form a consistent message. In episode 11 of Mingled Marketing , Fathom’s Jeff Leo Herrmann and Jon Pogact interview Brent Levi, a fellow Fathomer and Marketo expert, on the opportunities Marketo’s AdBridge offers for scaling personalized communications.
  • THE POINT  |  MONDAY, SEPTEMBER 24, 2012
    [Marketo] 3 Crucial Tips for Promoting Live Product Demos
    B2B Marketing E-mail email design email marketing Event Promotion Lead Nurturing Offer Strategy b2b demand generation marketo Marketo agency Marketo partner marketo tips ringcentralLet’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Marketo] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 5, 2014
    [Marketo] 5 Tips For Supercharging Your Marketo Campaigns
    Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo
  • MODERN B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Marketo] The 2012 Marketo User Summit [Infographic]
    by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. You can follow the Marketo Summit on Twitter using the hashtag #mus12 and be sure to stay tuned to our blog for live updates starting on Wednesday. Embed The 2012 Marketo User Summit Infographic on your web site: The 2012 Marketo User Summit [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Marketo] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. But it’s not fair to let Marketo get all the attention.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [Marketo] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.
  • SNAPAPP  |  MONDAY, APRIL 13, 2015
    [Marketo] Inspiration in the Nation: Marketo Summit Preview
    For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! So open up during the Marketo Summit and listen to all the things our peers are doing. We’ll also have a booth presence at Marketo, so stop by Booth 411 to get the 4-1-1 on interactive content (sorry, I couldn’t resist).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. What follows is a recap of the discussion as covered by Mashable: Monday morning in Austin, dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape.
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Marketo] Big deals for Marketo and Demandware, but what do they mean?
    Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” Marketo remains Marketo, an independent company, albeit under new, private ownership. Enabling key Marketo employees to start new ventures (unintentionally).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketo] Is Marketing Automation Right for Every Company?
    B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Marketo] Top 10 Demand Generation Resolutions for 2014
    If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.
  • SNAPAPP  |  MONDAY, APRIL 20, 2015
    [Marketo] 3 Inspirational Take-Aways from Marketo Summit 2015
    The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! Marketo CEO Phil Fernandez opened the conference with the belief that marketers need to listen more and have stronger two-way dialogues with their audiences. At Marketo, the buzz around the conference focused on what we could all take away from those sessions. As I’m writing this post, in my red-eye flight haze, all I can do is smile.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit We always aim to participate in the industry at multiple levels. Our attendance at last week’s Marketing Nation Summit was no different.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketo] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo. B2B Marketing Lead Management Lead Nurturing Marketing Automation Marketo marketo Marketo agency Marketo consultant Marketo partner
  • FATHOM  |  WEDNESDAY, OCTOBER 26, 2016
    [Marketo] Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]
    Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. The sessions are housed in the Marketo community and are also available on YouTube. The article Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8] appeared first on Fathom. Analytics / Big Data Blog Feed Marketo Sales & Marketing Alignment Sales OperationsMQL-SQL-OMG!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Marketo] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. He exclaims that his vision for Marketo’s customers is a true platform that is easy, powerful, and complete. We want Marketo to be the hub that brings it all together.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Marketo] New Report Confirms Immaturity of Most Marketing Automation Deployments
    B2B Marketing Campaign Measurement Campaign Planning Campaign Strategy email marketing Installed Base Marketing Lead Management Lead Nurturing Marketing Automation forrester forrester consulting marketing automation consultants marketing automation planning marketing automation services marketing automation success Marketo agency Marketo consultant Marketo partner silverpop
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketo] 2 Ways to Get More From Marketo With Interactive Content
    Using Marketo for marketing automation? With a software as powerful as Marketo, it seems like we’re always discovering an exciting new feature or hidden gem that makes it an even more valuable tool. But what gets us really excited about Marketo is when we can keep doing what we’re already doing in the system - but get better results. Fueling Marketo with interactive content can boost your email open rates; spice up your landing pages; and differentiate your nurture content.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Don’t stop there; you can researcg Marketo’s full partner ecosystem at the Marketo Launchpoint site , or use a third-party site like Crunchbase. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event: Road to Success: How to Navigate the New Landscape. As you can see, Marketo’s Road to Success virtual event is a must-attend for marketers looking to stay on top of the latest innovations in technology and strategy.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 21, 2011
    [Marketo] Marketo TV Discusses Social Selling with InsideView
    During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitter
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Marketo] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    And during explosive growth like we’re seeing at Marketo, it’s critical to increase distribution reach. We announced a strategic agreement under which ExactTarget will resell Marketo’s Revenue Performance Management solution globally. To power this new channel for Marketo, we have agreed to integrate a version of Marketo’s products with ExactTarget’s exciting new Interactive Marketing Hub.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Marketo] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo.
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Marketo] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . But given the closeness of our relationship to both Marketo and Oracle Eloqua, and the value our customers derive from our native connection with their marketing automation platforms, we knew we had to step up our game. . We gave away 300 Mimosas in about 90 minutes at Marketo.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Open Lounge Featured Sponsors: Marketo and Terminus
    We’re thrilled to have such a fantastic group of sponsors for Open Lounge 2016, including AdRoll, Engagio, EverString, Marketo, SmartSellingTools, and Terminus. Today, both Marketo and Terminus illuminated two initiatives: Marketo’s new ABM offering and #FlipMyFunnel at Terminus. Marketo’s Charm Bianchini, Senior Director of Marketing, took the Open Lounge crowd through an overview of account-based marketing […].
  • THE POINT  |  THURSDAY, AUGUST 8, 2013
    [Marketo] Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
    B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner
  • THE POINT  |  MONDAY, SEPTEMBER 30, 2013
    [Marketo] Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
    B2B Marketing Demand Generation E-mail Lead Management Lead Nurturing Marketing Automation b2b demand generation email marketing lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo consultant A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Marketo] Tying Facebook Leads Directly to Revenue: A Marketo Example
    With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Once they make their selection a form pops up, a Marketo form in disguise, and upon clicking the Get My Decal (submit) button they are prompted to share to their social network. by Jason Miller Want to know the ROI of social media?
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Marketo] Dr. Marketo’s Cabinet of Curiosity
    Author: Dayna Rothman At Marketo, we’re all about the science of marketing. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. More than any single individual, Dr. Marketo advanced the science of marketing through the use of mechanical, electrical and galvanic technologies. But few people know that Dr. Marketo also sent the world’s first tweet (“Watson come quick, I need #tea.”)
  • BULLDOG SOLUTIONS  |  FRIDAY, MAY 5, 2017
    [Marketo] Reaching the Summit: Top 3 Takeaways from Marketo’s Marketing Nation Summit
    Last week, I had the good fortune to attend Marketo’s Marketing Nation Summit in San Francisco. The overarching theme of leading in the engagement economy would have fallen flat had Marketo not engaged its user base, listened to this feedback and used these learnings to evolve the platform to work better for its customers. So, what’s next from Marketo?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. How can search engine marketers leverage the functionality of Marketo specifically? Marketo is a powerful addition to any search engine marketing campaign.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Marketo] Are You in the Nation? Marketo’s Summit Goes to Sin City
    Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Marketo brought this idea to life a few years ago and it has continued to grow and grow now that Summit has been expanded from their usual “user event.” Here are a few of the things I’m most excited for as we prepare for Marketo’s big event.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. Given that salesforce.com’s Marketing Cloud is focused on social marketing, as it works to combine their Radian6 and Buddy Media capabilities, the Marketo execution platform represents a perfect complement and integrates Salesforce’s social applications as one channel.
  • EVERSTRING  |  WEDNESDAY, APRIL 19, 2017
    [Marketo] Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo
    The post Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo appeared first on EverString. Data-Driven Marketing Marketing marketing intelligence
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 20, 2012
    [Marketo] Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
    More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company. demand generation systems salesforce.com marketo eloqua marketing automation industry oracleOracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.com
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketo] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. B2B Marketing Campaign Strategy Creative direct marketing Direct Marketing Agencies Marketo b2b creative b2b demand generation B2B demand generation agency demand generation agency demand generation creative
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Top Findings from the Marketo Email Marketing Benchmark
    by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Here are just a few of the stand-out findings in the report.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • REACHFORCE  |  THURSDAY, FEBRUARY 21, 2013
    [Marketo] Marketo Certification Exam Announced
    Happily, Marketo has just announced a new personal Marketo certification that will launch at the Marketo Summit 2013. Users can register to take the exam on Sunday April 7 or Monday April 8 in the second half of the planned Marketo University day. Marketing Automation Marketo Certification Marketo ConferenceIn this age of personal branding, owning your credential is important both for career advancement and recognition.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketo] 6 Cringeworthy Marketing Technology Failures
    On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse Today’s marketing simply wouldn’t exist without marketing technology.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Marketo] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. – Marketo co-founder Jon Miller’s six year old asks him the question “What is Marketing?”
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Marketo] DF 2012 Interviews: Marketo Executives Talk Shop
    by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. And because Marketo is the number one marketing software on the AppExchange, many of our executives had the chance to be interviewed and to comment on the Marketing Cloud, social, and the state of marketing in general for the coming year. Marketo CEO Phil Fernandez Explains Revenue Performance Management.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Marketo] Power to the Marketer: Introducing Marketo’s New Dialog Edition
    Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation. In the past few years, Marketo has built a bunch of technology around triggering, nurturing, and integrating multi-channel marketing (among other things). And everything Marketo builds is intended to be used by a marketer.
  • THE POINT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketo] Key to Marketing Automation Success: Process First, then Campaigns
    B2B Marketing Lead Management Lead Nurturing Marketing Automation marketing automation agency marketing automation consultant marketing automation consultants Marketo agency Marketo consultant Marketo partner sirius decisionsIn a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation.
  • KAPOST  |  FRIDAY, MAY 12, 2017
    [Marketo] How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit
    While the 2017 Marketo Marketing Nation Summit was no. The post How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit appeared first on Kapost Content Marketing Blog. Marketing conferences and buzzwords are basically BFFs. They go together like bees and honey. Sometimes, this can feel a little gimmicky. Content Marketing Leaders Digital Marketing Marketing Strategy Marketing Technology
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Marketo] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing. At its best, InsideView for MarketingTM, will put marketers in a position to prove themselves revenue winners over, and over again.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 16, 2013
    [Marketo] Industrial Email Marketing is NOT Dead
    B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketo] Modern Marketing Skills
    According to a recent report, “ The rise of the Marketer –Driving engagemenet, experience and revenue ” an Economist Intelligence Unit report sponsored by Marketo, “Marketing technology is proliferating through the cloud to the point where almost all companies—even the smallest ones—use multiple systems operating within an overall marketing operating system.” Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the Economist
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Marketo] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.
  • OPENTOPIC  |  THURSDAY, MAY 12, 2016
    [Marketo] Marketo CEO: The CMO’s agenda is now the company’s entire agenda
    Marketo founder and chief says the rise of customer experience as a competitive advantage and shares its ambitions to lie at the heart of CX delivery The modern customer agenda has broken out of the bounds of marketing and is seeing marketers become pivotal business strategists within their organisation, Marketo’s founder and CEO, Phil Fernandez, claims. Opentopic blog >> cmo.com.au
  • OPENTOPIC  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Marketo Re-Architected: Understanding Its Big Bet on Big Data
    Opentopic blog >> cmswire.com LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. based Marketo dropped hints about Project. Code named Project Orion, it is intended to deliver big data scalability and transactional support for business-to-consumer (B2C) use cases. San Mateo, Calif.-based Marketing Technology Cmo undefined
  • LEADSPACE  |  THURSDAY, JUNE 9, 2016
    [Marketo] What the Marketo Acquisition Means for Customers & B2B MarTech
    It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. In early May, Marketo shares were trading at around $21. I’ve never discounted the value of Marketo. Marketo’s Future Remains Bright.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketo] Are Machines the Future of Marketing?
    Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watson
  • LEADERSHIP  |  TUESDAY, MAY 27, 2014
    [Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
    In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership. It’s planting season again and for us in Canada, it has really been a long wait this year.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Marketo] 9 Proven Ways to Increase Webinar Response
    Marketo, Pardot) with your Webinar platform (e.g. B2B Marketing Campaign Strategy Demand Generation Event Marketing Event Promotion Integrated Marketing Webinar Invitations Webinars event marketing increasing webinar response marketo Webinar attendance Webinar best practices webinar promotion webinar registration webinar response Webinar success Webinar tipsLet’s face it: most business inboxes get flooded every day with Webinar invitations.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
    Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course!
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Become An Inbound Marketer Without Creating Content
    During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Content Social Media buffer content marketing inbound marketing marketo pingdomInbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Marketo] What Does B2B Social Media Success Look Like?
    Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeUntil recently, most social media case studies have focused on consumer brands.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    InsideView was a proud diamond sponsor of Marketo’s JumpStart Tour this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller, Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. Marketo announced a flurry of exciting new product features such as account based attribution for closed loop reporting, new marketing calendar, mobile friendly landing page editor, forms 2.0,
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Marketo] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing. Finally, I want to extend a sincere thank you to all of Marketo’s employees for your dedication, hard work, and passion.
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketo] The One Marketing Automation Guide You’ll Ever Need?
    Marketing Automation marketo market research pardot marketing automation consultants marketing automation agency marketing automation consultant hubspot trustradius marketing automation buyer's guide marketing technology martechResearch company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    by Dayna Rothman We are halfway through our first day at Marketo User Summit. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented! My head is spinning. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketo] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts! Check out Marketo’s session Content and Social Marketing Secrets from Copyblogger and Marketo , where you can see Brian Clark and Jon Miller, VP of Marketing Content and Strategy at Marketo provide you with an insider look at their top social and content strategies.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Marketo] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. We spread the good news taking place, help drive revenue, are tasked with learning new technologies and tactics, and in many cases, keep the energy levels up within the building (see picture below from our office yesterday with the Marketo Certified team).
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Marketo] When Marketing Automation Is the Wrong Solution
    Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketo] Converting Trial & Freemium Users: Keep Selling Post-Trial
    B2B Marketing Lead Management Lead Nurturing Marketing Automation telemarketing free trial software freemium strategy Marketo partner trial conversions trial softwareLead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketo] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Social is a huge part of Marketo’s marketing strategy and here is a detailed look inside Marketo’s actual social ROI numbers–the “money slide” if you will: Pretty impressive.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Marketo] Social media strategy leaders: Lisa Marcyes
    I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. One of our Marketo Champions launched a weekly Google hangout where they “talk shop.” Welcome, Lisa ! Could you please describe your professional background?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] Marketing automation is not marketing strategy
    Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions (Photo credit: Wikipedia).
  • THE POINT  |  WEDNESDAY, JANUARY 25, 2012
    [Marketo] 7 Tips for a Successful PPC Landing Page
    ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail?
  • THE POINT  |  TUESDAY, FEBRUARY 14, 2012
    [Marketo] Should I Remove Offer Content from My Website During a Campaign?
    B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesA client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website?
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Marketo] Personalized content for more effective content marketing
    You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Marketo] So…What’s the Relevance of the Marketo IPO?
    There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO?
  • LEADSLOTH  |  FRIDAY, OCTOBER 15, 2010
    [Marketo] Impressive Marketo User Summit
    At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out. How Marketo Uses Marketo.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo The truth is, when you stumble into a conference session as a multi-tasking, lead-focused sponsor, it’s easy to zone in and out as you’re […].
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Marketo] The 14 Best Marketing Automation Tools
    1) Marketo. Best suited (like Marketo) for large enterprises. dotmailer Drip eConsultancy HubSpot Hunter & Bard InTouch JumpLead Leadpages Leadsius marketing automation tools Marketing Insider Group MarketingLand Marketo OpenEMM Oracle Eloqua Pardot SalesAutopilot SimplyCast SmartBug Media SnappAppMarketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Marketo] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. From Marketo’s workshops to more informal opportunities to connect with thought leaders and bring your marketing execution to a new level. Here are a few pointers on how to make sure the city and the Marketo Summit work for you.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Marketo] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience
    Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns. At Marketo we use a variety of visual content, particularly on our social channels, and we have found high engagement rates and an increase of new leads.
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Marketo] How to Build a Better Lead Form
    ” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. Others, including Marketo, can pinpoint a user’s approximate location from an IP address, which means you won’t need to ask for an address. ROI Email lead form lead generation Marketo
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketo] Why Put Another $25 Million Into Marketo?
    So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Where does this all lead, both for Marketo and its competitors?
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Marketo] How to Optimize Your Website’s Resource Library for Lead Generation
    Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website designA well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Marketo] First Look at New Marketo Release
    I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Marketo’s approach is to trigger campaigns based on specified events or list criteria.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Marketo] Marketing Automation, Set It and Forget It
    Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
<< 1 2 3 4 ... 29 30 >>