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  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 8, 2013
    [Marketo] 20 B2B Marketing Blogs You Need To Read
    Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and learned through a ton of trial and error.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Marketo] Where to Find a Marketing Automation Expert
    Marketo’s community is an example of this. Here at Marketo you can simply email community@marketo.com to have yours shared. When I have a new job requisition open I post it in the Marketo group and in general topic groups, like the Marketing Automation Experts group , The B2B Lead Generation and Marketing Automation group , and The Marketing Automation Association (MAA) group. Feel free to email me if you need referrals to the recruiters I use (maria at marketo dot com).
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] 3 Simple Ways to Increase Your Landing Page Conversions
    3 Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] 6 Quick Tips to Improve Lead Database Quality
    6 Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketo] No Lead Left Behind
    At Marketo, we make marketing software that fuels this process. In Marketo’s early days, we built our first Marketing-to-Sales SLA: when a rep received a lead that “met” marketing’s criteria, they had 24 hours to make the reach out (which was then indicated by a value change in the CRM). No Lead Left Behind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Marketo] Content’s Role in an Account-Based Marketing World
    For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound).
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product. Work smarter, not harder. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Here’s How to Make Your Website As Personalized as Your Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. Vik Singh provides his perspective on why acquiring Marketo would be a strategic way for an enterprise company eyeing a piece of Salesforce’s business to obtain a foothold into their accounts. “If It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. This year, the Marketo booth mixed it up with purple lighted shutter shades: Since Dreamforce is a “noisy” conference with a ton of exhibitors, there were many other vendors that tried to bring that element of surprise to their booths.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    A marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Marketo] What Are Marketing “Next Practices?”… And Other Take-aways from the London Roadshow
    But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. ”… And Other Take-aways from the London Roadshow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Are Marketing “Next Practices?”…
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. #1 Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Marketo] How NOT To Write a Prospecting Email, Part II
    Blog Feed Marketing Automation / Email Marketo Sales & Marketing Alignment Sales Operations human marketing outbound prospecting emails sales-marketing alignmentI know, Part II? Is a series in the making? Before you accuse me of going Hollywood and getting sequel-, prequel- and reboot-crazy in the absence of all original ideas, please humor me.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Power to the Publishers: Content Is Going Full Throttle was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Power to the Publishers: Content Is Going Full Throttle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. At Marketo, we take our large content pieces and create cheat sheets, smaller whitepapers, visual slide decks, webinars, blog posts, infographics, and more.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] How to Write Your First Blog Post
    Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Before I write each blog, I set some time on Dayna Rothman’s calendar, Marketo’s Content Marketing Manager, to discuss my ideas or help me come up with new ones.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Stop the presses!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to retarget key buyers based on who they are. Author: Divya Dutt If at first you don’t succeed, try, try again.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    Marketo : In a recent session you talked about obstacles and misconceptions that are blocking your Facebook results? Marketo : What’s your number one tip for B2B social media marketers that want to break through EdgeRank? Marketo : You often speak about how we are living in an attention economy. Marketo : Does the timeline really affect engagement? Marketo : In your opinion, what are the essential metrics to track and measure success on Facebook?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. 5 Ways to Make Your Social Media Marketing Rock was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Make Your Social Media Marketing Rock appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Have you ever looked around during a rock concert?
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketo] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. With Marketo, we have a way to qualify a contact based on their interaction with our website and emails.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rajiv Kapoor Quiz time!—Put
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] Launching Customer Appreciation Week
    We interviewed executives from Vorsight , ZenDesk , Marketo , and Zuora about the importance of great customer service, and uncovered some golden insights about social media’s place in customer service, how to build great relationships from the start of a sale, and the most important actions you can take to guarantee a happy customer. Once a year, those of us in the U.S. get a friendly Hallmark-certified reminder to be thankful for what we have.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2009
    [Marketo] Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa
    Tags: b2b marketing demand generation lead nurturing lead scoring marketingsherpa marketo sean donahue
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketo] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. Breaking Down the Fundamentals of Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Breaking Down the Fundamentals of Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    <a href="[link] alt="SMB Marketing: From Cost Center to Revenue Generator" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketo] Is Lead Generation On Its Way Out? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing. Take a look below to learn which marketing automation topics are becoming front of mind.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketo] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. 3 Strategies for Maximizing Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Strategies for Maximizing Email Deliverability appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Marketo] Push versus Pull Marketing: In B2B, You Need Both
    Marketo promotes it. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Top Networking Apps for Dreamforce ’12 [Infographic]
    These apps are sure to be popular around the 750 plus sessions including Marketo’s individual sessions. Embed the Techworking at Dreamforce: Don’t Get Caught With Your Apps Down Infographic on your website: Top Networking Apps for Dreamforce ’12 [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? To attend the fabulous 10 th annual SiriusDecisions Summit, that’s why!
  • SNAPAPP  |  TUESDAY, MARCH 10, 2015
    [Marketo] The Modern Marketer’s Blog Roundup 3/10/15
    Read On>> Marketo: The CMO Challenge: Personalized Conversations at Scale. This article from the Marketo blog shares Marketo CMO Sanjay Dholakia’s 5 principles for scaling personalization. There’s so much great content out there – how do we know what to spend time reading? Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. For example, at Marketo we have more internal reviewers and editors for a Definitive Guide than a blog.) Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Marketo] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your Account-Based Marketing Program Putting the Cart Before the Horse? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Marketo] 5 Ways to Win with Web Personalization
    For example, on the Marketo site, an enterprise visitor might notice different headlines and sidebar ads than a different visitor, such as our Enterprise Marketing Playbook Series: Lead Generation Metrics, while the standard ad is for a Marketo demo. Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Marketo] 4 Value Selling Tools to Move Leads Down the Funnel
    4 Value Selling Tools to Move Leads Down the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 13, 2016
    [Marketo] 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech
    ”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors — Adobe, Experian, IBM, Marketo, Oracle, and Salesforce — into IBM Watson and asked it to analyze their personalities.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Marketo] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    5 SEO Tips for Videos: How Google Ranks Them & How to Optimize was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia We’re living in a Marketing First world.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 4, 2008
    [Marketo] Technologies for Email Deliverability
    Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.). Note: Marketo uses this information to automatically process bounces for customers.). For more email marketing best practices, download the joint Marketo-StrongMail whitepaper, 20 Quick Tips for Improving Your Email Programs
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] What is the Difference Between Thought Leadership and Content Marketing?
    Recently, we’ve started to see a backlash against content marketing that’s devoid of quality, including must-read posts from Velocity , Jonathon Colman , Christopher Penn , Michael Brenner , and Marketo’s own Jason Miller. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? —
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Marketo] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. It is available on Marketo LaunchPoint and will eventually be added to Salesforce AppExchange.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketo] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    As you put together your agenda, be sure to check out Marketo’s individual sessions and RSVP to our Masterpieces party on September 18! Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketo] The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships
    For example, since I’ve been at Marketo, we moved to a customized sponsorship option with a vendor because we want to get high impact with our content through a thought leadership presentation versus a moderated panel where our message could be muted by other participants. Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …).
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 20, 2009
    [Marketo] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
    Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. Tags: Demand Generation Lead Management Lead Nurturing Modern B2B Marketing Tips Brian Carroll definitive guide ebook lead nurturing MarketingExperiments MarketingSherpa Marketo Sergio Balegno webinar
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketo] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). It can also be insightful to track how these vary by product line or business unit; at Marketo we find inbound marketing works better for lower price point products, for example. Again, marketing automation tools like Marketo can do this for you.) At Marketo, we find that a whopping 40% of our customers first met us by engaging with one of our content assets.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. How to Extend Your Reach and Get More Leads with Paid Email Programs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    2 Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Phillip Chen When companies grow quickly, they can often be unprepared for some of the challenges.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Marketo] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    3 Steps to Formulating an Effective Customer Nurturing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Formulating an Effective Customer Nurturing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Marketo] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. Enter the Marketo and Acxiom Partnership. To create a joint solution, the Marketo engagement platform now ingests the Acxiom data and insights in real-time to deliver deeply personalized experiences — from first ad impression to purchase and beyond.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketo] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Marketo] How Marketers Should Think About Customer Marketing in the Engagement Economy
    A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). How Marketers Should Think About Customer Marketing in the Engagement Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketo] 5 Tips for Flawless Event Email Follow-up
    At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. At Marketo we test everything from button placement and header to different graphics in order to determine what appeals visually to our audience. 5 Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Marketo] When and Why to Use Landing Pages
    If you’re a Marketo user and interested in learning more about how to boost your campaign ROI across all channels, I’d invite you to check out our ebook: Stunning Landing Pages for Marketo in Minutes. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Marketo] [Ebook] 4 Key Ingredients to Include in Your Emails
    Ebook] 4 Key Ingredients to Include in Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 4 Key Ingredients to Include in Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jeanette Bordy Creating a good email is like baking a cake. If you add the right ingredients and the right amount of each ingredient, you will get the perfect outcome.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Marketo] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    You could make an interesting case for Marketo as a buyer – to gain market share and some good technology, while leveraging a stock valued at more than 10x revenue – but that doesn’t seem to be part of their strategy. The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Marketo] Shocking Statistics about Lost Marketing Leads
    Shocking Statistics about Lost Marketing Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar.
  • CHIEFMARTECH  |  WEDNESDAY, AUGUST 23, 2017
    [Marketo] Seth Godin now a MarTech keynote + last week for beta rates
    Seth’s talk has been graciously arranged and sponsored by… Marketo has been added as a very special title sponsor to MarTech, and they’ll be running their Marketing Nation Roadshow as a parallel set of tracks on October 3. All all-access MarTech attendees will have the option of attending any of the MarTech editorial tracks (marketing, technology, and management), a sponsored solutions track, and two Marketo tracks.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 12, 2017
    [Marketo] What Can You Buy With A MQL?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden That email got 9,230 clicks! <high <high five> We generated 5,467 MQLs last month, which is our highest MQL number in company history! <fist <fist bump> Did you see how many folks retweeted our post? It was over 500! <chocolate
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Marketo] How to Generate More Leads from Your Webinar Recordings
    How to Generate More Leads from Your Webinar Recordings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2009
    [Marketo] Buyer Behavior in a Recession
    Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with. About a month ago, I participated in an webinar titled Buyer Behavior in a Recession , presented by Scott Albro, the president and CEO of Tippit.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2009
    [Marketo] IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation
    Tags: Lead Management Marketing Automation Sales Marketing Alignment CMO Advisory Practice IDC lead management marketing automation marketo
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2009
    [Marketo] Unleash Your House Database with Lead Nurturing
    At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. One tactic we use at Marketo is to let our prospects determine the pace themselves , choosing between one a week or twice a month. For more about these ideas plus an inside look at how Marketo designed our own lead nurturing program, watch the webinar, Getting Started with Lead Nurturing (click to play).
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Marketo] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    At Marketo, we use early, middle and late stage content. Chapman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1+1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    4 Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Marketo] How to Protect Your Company’s Reputation on Social Media
    How to Protect Your Company’s Reputation on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2016
    [Marketo] 5 Best Practices for Improving Sales Enablement
    5 Best Practices for Improving Sales Enablement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Marketo] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. He’ll explain how Marketo’s Ad Bridge gives you a targeted and personalized approach and opens up your ad channel to the entire customer journey.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketo] Contagious Content: Facebook Posts That Get Shared Like Crazy
    In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Are you attending Marketo Summit next week? Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketo] Back to Basics: Tips and Tricks for Demand Generation Success
    For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Marketo] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • OKTOPOST  |  TUESDAY, OCTOBER 3, 2017
    [Marketo] The Missing Piece of Marketing Automation: Social Media Data
    To put your mind at rest, marketing automation is defined by Marketo a technological platform that … Marketing Automation Lead Generation Lead Nurturing Lead ScoringYou’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Marketo] [Ebook] Why You Can’t Live Without A/B Testing
    Ebook] Why You Can’t Live Without A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why You Can’t Live Without A/B Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Renata Bell Not exactly sure what A/B testing is?
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketo] Marketing Automation: It’s Not Magic, It’s Marketing
    This is one of the most powerful elements of a Marketing Hub such as Marketo. Blog Feed Digital Marketing Marketing Automation / Email Marketo Sales & Marketing AlignmentThe marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Marketo] How to Thrive in Google’s New Mobile Search Index
    How to Thrive in Google’s New Mobile Search Index was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2
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