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JUNE 19, 2023

RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience. But you already know that, so you have what we call the marketing curse of knowledge. Unparalleled.

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SEPTEMBER 28, 2021

Video marketing is one of the hottest mediums for building a recognizable brand. Here are four ways architects can use video marketing as a promotional tool. Not all videos you create will be for marketing purposes initially. Even drone footage of a finished building is an excellent video marketing idea.

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OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

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JUNE 21, 2023

Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Keeping it easy to start, choose one marketing goal per campaign and one KPI per channel. each year, and YouTube and Instagram are both losing users.” Where did they go?

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SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

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JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Your social media goals may be tied to other marketing goals but shouldn’t mimic them. You are not alone. Be specific.

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NOVEMBER 15, 2023

In the world of online video hosting, YouTube has undoubtedly been the dominant player for many years. However, in the ever-evolving digital landscape, it’s essential to explore alternatives to YouTube, as there are instances where other platforms may be more suitable for specific content or goals.

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JANUARY 25, 2018

Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. Word-of-mouth advertising is what traditional marketing was built on.

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SEPTEMBER 12, 2023

Social media influencers can play a critical role in your marketing strategy. For instance, the YouTube view count to subscriber ratio is an important metric that shows the difference between a live marketing channel and one that may be too general. FAQs What role can social media influencers play in my marketing strategy?

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MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Both consumers and marketers will demand a great deal of more transparency from brands. Scaled One-on-One Marketing. 2018 is the year that many companies will begin this kind of marketing in earnest.

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DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

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JUNE 21, 2018

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. But first, what’s so grand about video marketing? Tap into this marketing channel today!

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AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. A well-executed social media campaign can dramatically change that. Visited 64 times, 14 visits today).

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SEPTEMBER 13, 2021

The three most common methods are through in-person engagements, content marketing, and social media. Content Marketing. Another way to project your status as a thought leader in your industry is through content marketing. ER Marketing helps brands within the building materials industry with a variety of digital marketing tasks.

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JUNE 28, 2018

Here are a few ideas to help you develop a marketing plan with creative digital marketing ideas that appeals to them: Learn as much as possible about your target. All these details will help you know exactly how to tailor your digital marketing plan to appeal to the contractors. Establish yourself as a reliable knowledge source.

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JUNE 14, 2021

Instead, optimize your digital marketing to best reach your ideal customers. Have a Social Media Marketing Strategy. The other thing that building materials companies need to have to thrive on social media is a solid social media marketing strategy. Facebook: This is sort of the gold standard for all digital marketing.

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MARCH 6, 2023

If you’re interested in learning more, ER Marketing develops public relations strategies that get results. In their most optimized form, these communication channels lead to deeper, more integrated, collaboration with other communication functions, such as advertising and marketing. Call us to start a conversation.

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JANUARY 29, 2021

Online ad retargeting has quickly become an important inbound marketing strategy. Retargeting has the potential to expose the target audience to your ads when they are perusing the web for products, watching videos on platforms, such as YouTube, or simply scrolling through social media. Retargeting Tips and Tricks.

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MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. However, it’s important to note that projections based solely on early adopters may not accurately reflect the overall market response, so stability and scaling should be prioritized.”Freemium”

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JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), Once your business or marketing team has decided what pillars they want to support, your content sticks to those pillars. (It

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MARCH 29, 2024

The trick is to begin with your marketing comfort zone and then start the tweaks. Also, consider that the choice of marketing channels today is an embarrassment of riches. Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing.

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FEBRUARY 15, 2023

The trick is to begin with your marketing comfort zone and then start the tweaks. Also, consider that the choice of marketing channels today is an embarrassment of riches. Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing.

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OCTOBER 17, 2023

In recent years, the world of digital marketing has undergone a significant transformation. While some industries quickly embraced its potential, building products manufacturers have been somewhat slower to adopt digital marketing strategies. Be Entertaining Digital marketing isn’t solely about providing dry, technical content.

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OCTOBER 27, 2023

Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. This customer confidence adds value to your company as a whole and can act as a channel to market new products or services to existing customers.

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DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads are also used by businesses to run display ads, shopping ads, and YouTube ads (just one of Google’s many properties). The catch is that you need to know how to do it right or you risk losing time and money. with 2.71%.

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SEPTEMBER 28, 2017

September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Content Marketing. Sure, you have it available on your website or on YouTube or in that monthly newsletter, but that’s passive content. Guest Contributor: Matt Hillman, Creative Director.

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OCTOBER 19, 2017

Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. This customer confidence adds value to your company as a whole and can act as a channel to market new products or services to existing customers.

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JULY 6, 2023

If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. And that’s only exploded in recent years. “A

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DECEMBER 6, 2022

Your day is probably filled with paperwork, team management, legal proceedings, raw materials and parts purchasing, and budget balancing, so finding time in the day to plan your business marketing to address the competition may feel like an unpleasant chore. Create YouTube videos that walk your potential clients through a project.

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