DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Recently, we brought a new HR dataset to market.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

DiscoverOrg

SEPTEMBER 5, 2018

Check out the video version on YouTube ! If I am telling that story, it would be easy for me to stop after I said, “Well, we took the marketing qualified leads and improved them by 14x, the conversion of a marketing qualified lead, over to a existing active opportunity in our sales funnel.”. Have a good day.

Top of Funnel 141

Top of Funnel Video Marketing Marketing Qualified Leads Lead Ranking 141

DiscoverOrg

APRIL 17, 2019

Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. When you’re creating your marketing message, remember that this buying journey isn’t done across one individual.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MAY 1, 2019

And it this is valuable, please subscribe to our Youtube channel. Direct access motivates your team to aim higher and hustle harder – boosting the bottom line for everyone. I hope you enjoyed this whiteboard session! Please comment if you have anything to add about direct-dial phone numbers.

Contacts 120

Contacts Sales Cycle Youtube Training 120

DiscoverOrg

SEPTEMBER 5, 2018

If I am telling that story, it would be easy for me to stop after I said, “Well, we took the marketing qualified leads and improved them by 14x, the conversion of a marketing qualified lead, over to a existing active opportunity in our sales funnel.”. This has been Whiteboard Wednesday. I hope you got some value out of this.

Top of Funnel 120

Top of Funnel Video Marketing Marketing Qualified Leads Transparency 120

DiscoverOrg

MARCH 20, 2019

A common error is that people think the marketing message and the sales message are the same thing. The marketing message is meant for the masses. Subscribe to our Youtube channel , share it on LinkedIn – and join us for another DISCOVER whiteboard session ! Read it: How to Create an Ideal Customer Profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120

DiscoverOrg

OCTOBER 31, 2018

Marketing must agree. One of the first things that you can do to make sure that your team scales efficiently, is to align sales and marketing. When I first came aboard, yeah, we were buddies with marketing over in sales, but we didn’t talk all that much. Now I speak to marketing almost every day.

Sales Qualified Leads 168

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking 168