B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

APRIL 6, 2010

nailed what worked and what didn’t work in technology marketing. What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. – pre-YouTube!)

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Marketing Miscellany Marketing Soapbox'

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a YouTube channel, don’t you? The wall on your Facebook company page offers a lot of opportunity.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. We provide set up, training and ongoing support for social media marketing. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JULY 11, 2011

B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. You will learn how other B2B marketers use Facebook and Twitter with detailed examples of the messages they post as well as how much time you can expect to spend on Facebook, Twitter and blogging.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

DECEMBER 9, 2011

Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. Acronyms so bewildering that even the strongest in the user community were cowed and didn’t dare ask what they meant. We had MIPS and ANSI , GUI and ODBC , LAN and ASCII , BIOS and DOS. Now it’s all fun. The users are in charge.

Skype 100

Skype Youtube Rules Communities 100

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 4, 2012

The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. I tried the links to LinkedIn, Facebook and Twitter, and they all went directly to my notifications settings or preferences pages on the sites.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JUNE 16, 2015

That means you need a different marketing approach. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. In 2014 more than 895,000 hours of B2B brand YouTube videos were watched ( Adage article, Google Says Millennial Influence on the Rise in B2B Buying ).

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

NOVEMBER 23, 2011

There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100