ANNUITAS

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Then, apply the findings not just to your engagement channel strategy, but to your entire marketing strategy. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

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The Key to Successful In-Person Events

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So many events, so little time, at least for B2B marketers. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube.