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    [Marketing, Youtube] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    That same year, Waitrose became the first major UK grocery chain to launch a YouTube channel , which was also integrated into the company website. Today, they combine for about 11 percent of the UK grocery market, according to Kantar Worldpanel. The big brands have been given a kick by the challengers,” said Andrew Canter, CEO of the Branded Content Marketing Association, a global advocacy and lobbying group. Sizing up the market.
    [Marketing, Youtube] A surprising insight on social media measurement: Activity does matter
    A few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. Audience size (Facebook, Twitter, YouTube, etc.). Binary measures such as “did we create a Facebook page” a YouTube channel or a blog. The post A surprising insight on social media measurement: Activity does matter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Marketing, Youtube] The 12 Days of Social Media; a Holiday Post
    In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 8 YouTube videos viewing. Merry Christmas and Happy Holidays from Paul Mosenson, NuSpark Marketing. I have a free Christmas present- an 8-point inbound marketing analysis, for anyone who wants a third party to review their social media, website, paid search, SEO, content strategy, and conversion architecture.
    [Marketing, Youtube] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. LinkedIn- In my opinion, LinkedIn is the most important social media network for professional services marketing, and many other B2B marketers agree. And access to YouTube. Intro to Behance: New Marketing Tool for A/E/C Firms. Pinterest: New Tool for Marketing in the A/E/C Industry.
    [Marketing, Youtube] This is not a post about Google+
    Social Media Marketing Facebook Google Google Buzz Google Wave Social media Social network YouTubeImage via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don't count Orkut or Google Wave or Google Buzz, then it is Google's first try at dethroning Facebook. At least that is what all the stories say. Google vs. Facebook in that virtual steel-cage match--winner take all.
    [Marketing, Youtube] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
    by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. Nearly two thirds of marketing execs questioned said they believe social media is an important way to reach customers. Youtube 69%.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Marketing, Youtube] How Major Brands Are Winning Through Episodic Content
    Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. But with this massive amount of content flooding the market, target audiences are also overwhelmed with noise. Episodic content is already capturing the attention of your target market. But what does this mean for marketers?
    [Marketing, Youtube] The 17 Best Keyword Research Tools for SEO and SEM
    A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia,, YouTube, Bing, Yahoo!, You can also specify your language and type of search (web, images, YouTube, shopping, or news). 3: The Nine Best Facebook Marketing Tools. #4:
    [Marketing, Youtube] Why Personalized Videos Are Dominating Content Marketing [Interview]
    Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. How can B2B marketers further optimize their video content? It allows the B2B marketer to re-cut their video to optimize that video’s content and try again.”.
    [Marketing, Youtube] Take Your Audience Down Memory Lane for Better Marketing Results
    And making people feel good is always a winning marketing strategy. Here are 3 ways to incorporate nostalgia into your next marketing campaign to engage your audience and get better results. Then you’ll find out if you’re bringing up happy memories or triggering audience anger (à la the new Ghostbusters movie) before you spend a huge chunk of your marketing budget on the campaign. Memory Lane Can Be a Great Move for a Marketing Campaign.
    [Marketing, Youtube] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. The cross-reference to their YouTube channel is also important. They also effectively connect YouTube, photos, graphics, and traditional updates into their Google+ page. Standout Tactic(s): High quality video content ( example ) but VMware could do a better job at cross-referencing their YouTube channel.
    [Marketing, Youtube] Email and Video: Tactics you can use Today
    We have video phones and YouTube!! If a three year old can play Guitar Hero and have it posted to YouTube, your marketing team can handle this. It's no longer "Back to the Future" but the future is here and it's time to accept that video should be a key part of your marketing efforts. PS - make sure that if you do create videos, upload them to Youtube to increase the distribution of it. Tags: video email marketing business blog youtube
    [Marketing, Youtube] What Are Your Top 5 B2B Content Marketing Objectives?
    According to Content Marketing Institute , 85% of B2B marketers report that their success over 2016 was due to more content creation, both to it being of higher quality and better efficiency. Planning your content marketing strategy ahead of time will certainly lead to higher quality content. Below are some of the key content marketing objectives to keep in mind when developing a B2B content marketing strategy.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Marketing, Youtube] How to Write a Creative Brief for Your Next Video Project (with Template)
    This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Past customers have included real estate agents, enterprise companies, political campaigns, electric vehicle startups, financial advisors, dentists, attorneys, digital marketers, business coaches … and the list goes on. Proper planning permits perfection.
    [Marketing, Youtube] Does Snapchat Marketing Measure up against Other Social Media?
    Even outside of branded video ads, brands now realize the value of creating organic video for Snapchat marketing campaigns. But Snapchat video marketing isn’t like any other video advertising platform. For resource-strapped marketing departments, that’s a headache that calls into question the value of building campaigns for Snapchat. A horizontal video is easily deployed to Facebook, YouTube, Twitter, and virtually every other major video player found online.
    [Marketing, Youtube] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post 7 Easy Tips to Creating Stellar Email Content appeared first on VR Marketing Blog.
    [Marketing, Youtube] 4 Content Marketing Lessons from the Kony 2012 Campaign
    Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. So what content marketing tips can we learn from the Kony 2012 campaign? Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling. At Marketo, we constantly stress the importance of content in marketing. Share the lessons by tweeting this post , and learn more content marketing tips and tricks in our Content Marketing Resource Center.
    [Marketing, Youtube] Social media predicts the next Carpool Karaoke stars
    The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech Fans, General Pop Culture enthusiasts, and Directioners (this comes as no surprise since One Direction starred in a skit and surpassed 77 million views!). By Hannah Chapple, {grow} Community Member.
    [Marketing, Youtube] Where Is Digital Advertising Headed in 2016?
    The major (and highly anticipated) digital marketing shift confirmed on May 5 th , 2015 was mobile search overtaking desktop search. Customer match (Google/YouTube). More and more advertisers are shifting budgets toward YouTube advertising. Many advertisers are finding that the audience they want to target is on YouTube more than cable television. According to YouTube, “YouTube reaches more 18 to 49 year olds than any cable TV network in the U.S.”
    [Marketing, Youtube] Cool Tools Series: Repurpose Content on Brainshark
    In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Content Marketing Multimedia ToolsHere's the result: read more.
    [Marketing, Youtube] What’s New Weekly – Q&A App Jelly and Nest Acquisition
    © 2014, VR Marketing Blog. The post What’s New Weekly – Q&A App Jelly and Nest Acquisition appeared first on VR Marketing Blog. Social Media Tools/Services Videos acquisition app Chipper Nicodemus Context Derek Overbey google Jelly Jelly App Nest q&a Twitter verticalresponse What''s New Weekly youtube In this episode of “What’s New Weekly” we share the new Q&A app from one of the co-founders of Twitter called Jelly.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Marketing, Youtube] Consumer Brand SEO Pulse: 8.13.15
    YouTube Ranking Factors: Getting Ranked In the Second Largest Search Engine”. If YouTube is a major focus for you, simply creating quality video content may not be enough. YouTube is a search engine monster all of its own, and you need to optimize for it! As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. The Google change shouldn’t affect the day to day of search marketers, but make sure you’re keeping up!
    [Marketing, Youtube] 3 Gaming Trends About to Take Over the Media World
    Influencer marketing. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. Because excluding Vevo and YouTube Spotlight, which are channels curated by YouTube itself, seven of the site’s 15 most popular channels are related to gaming.
    [Marketing, Youtube] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Why B2B Marketers Should Leverage Flickr by Search Engine Land.
    [Marketing, Youtube] The 10 Most Inspiring & Creative Ads From 2015
    million views on YouTube. These ads made headlines for cleverly using the YouTube pre-roll ad format, which you can skip after five seconds. Pop Culture Marketing & Advertising Daily SyndicationThis post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For all the fear surrounding ad blocking, there are still a lot of people watching ads. Consider Geico's Unskippable pre-roll ad: It currently has more than 8.1
    [Marketing, Youtube] The B2B Marketing Roundup: Week of December 19th - 23rd
    We hope you will enjoy our list of our favorite B2B marketing blog posts from the week. This week’s posts include tips for optimizing your business blog, social media predictions for 2012 and a great analogy between holiday parties and inbound marketing. 3 Ways to Use YouTube to Drive Traffic to Your Website. As we all look forward to the New Year, we are also tuning into the upcoming marketing and social media trends that will be big for 2012.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Marketing, Youtube] 7 Things About Online Reviews Every B2B Business Needs to Know
    As you probably know, word of mouth marketing is arguably the most effective type of marketing, as this chart from Implisit shows. Well, online reviews are basically just digitized word of mouth marketing. Chart from Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends—North America. One last point about why online reviews matter just as much for B2B marketers as for their B2C friends. So he took it to YouTube.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Youtube] 9 Types of Interactive Content for Innovative Lead Gen
    A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Compare that to marketers who don’t use interactive content: Only 55% of them can say the same. Note that 3X as many marketers (14% compared to 4%) said interactive content performed “very well” as compared to passive content. Or YouTube videos. Content Marketing interactive content
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing, Youtube] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. While you can catch it now on YouTube, the ad was only broadcast twice – once in 10 smaller local markets (think Twin Falls) on the last day of 1983 (to qualify for awards), and then in the Super Bowl.Yet its anti-conformity message is still a beacon for many.
    [Marketing, Youtube] Creating Viral Content Comes Down to Just Letting Go
    If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing
    [Marketing, Youtube] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. If you’re willing to approach your content marketing strategy with an it’s-our-party-we-can-say-what-we-want mentality, then you should consider publishing something that might be a little edgy or controversial.
    [Marketing, Youtube] Best Practices For Social Media Publishing
    400 hours of video is shared via YouTube. Be In Sync With Marketing. And the best way to do that is ensure your social media publishing calendar is aligned with all content and demand generation marketing objectives. That's why you need to download The Guide to Social Media Marketing — today. Social Marketing
    [Marketing, Youtube] 11.5 Steps to Video Blogging in 30 Minutes
    What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. Content marketing with videos is essential if you want to get online marketing results. Related posts: Video Promo Clips: Content Marketing Comes Alive.
    [Marketing, Youtube] Klout overhauls its business model, but does it answer its critics?
    But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. You can also connect YouTube, Instagram, Tumbler, Blogger, WordPress, Lastfm and flickr, but they don’t compute in your score. klout Power and influence on the web Social scoring appinions klout scores kred peerindex return on influence social influence marketing social scoring
    [Marketing, Youtube] What’s New in Social? Video Takes Center Stage
    Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. We’re on the forefront of video becoming the norm, so it’s imperative to start incorporating video into your social media marketing strategy moving forward. YouTube Jumps on the Mobile Live Streaming Bandwagon. What does this mean for marketers?
    [Marketing, Youtube] Americans Hate Canadians
    no no - especially when video is so easily accessible via YouTube and other channels. youtube Tags: viral marketing Web 2.0. I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it??
    [Marketing, Youtube] How do I create a feast in an era of content snacking?
    When they study data and competition, the vast majority of marketing directors conclude that simply posting more often is the best strategy. It’s hard to get one’s voice out there, so many marketers are resorting to shortcuts and gimmicks. The reality is that there are no shortcuts or marketing hacks. Marketing is hard work and you better roll up your sleeves, because the content shock is just starting. The reality is that there are no shortcuts or marketing hacks.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    Google+ has joined the box of social networking tools marketers should know and leverage. Social media marketing is expanding, and its correlation to lead generation has become tighter. In this episode of the Weekly Marketing Cast , we discuss exactly how Google’s new social channel impacts your business: 1. One of the challenges for marketers, David Meerman Scott says, is that there is yet another new social network to worry about.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Marketing, Youtube] How to Spend Time on Inbound Marketing [Marketing Cast]
    There is no doubt that inbound marketing takes time. It takes time to write a blog post, to interact on Twitter or produce a YouTube video. In this episode of the Weekly Marketing Cast , we discuss how you might approach your time management when doing inbound marketing: Find Little Snippets of Time. David Meerman Scott advises doing inbound marketing in little snippets. Instead, you should spread out your inbound marketing efforts throughout the day.
    [Marketing, Youtube] Blog to Book: The Secret Behind Expert Ebooks
    To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. How do you find time for all these forms of content marketing? Get some video of you speaking and put it on YouTube. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks Turning a blog into a book is nothing new.
    [Marketing, Youtube] Video SEO: How Your Content Improves Visibility
    These are cycles which serve to both support and confuse marketers, often in equal measure, as they try to keep up. But perhaps instead of trying to keep up with separate changes to SEO and content marketing, marketers can take advantage of hybrid tactics, like video SEO, to stay ahead of the marketing curve. But what the study reveals extends beyond just video marketing , into broader concepts and insights for digital marketers.
    [Marketing, Youtube] Best Web Presence Optimization Guides and Tips of 2011
    They use terms like “search and social,” “inbound marketing,” “social media optimization,” “online reputation management,” “internet marketing” and others, with general agreement that the art and science of getting found on the web today require much more than just SEO–but no agreement on what to call it. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog.
    [Marketing, Youtube] Survey says: ANZ Companies use social media for business
    Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. How does this chart help you with your social marketing strategy? Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer
    [Marketing, Youtube] 10 Ideas: Standing out in the social media jungle
    I believe today’s most successful social media marketing candidates will have three key qualifications: 1) Demonstrated understanding of marketing fundamentals. But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. Become a beefy marketer. If that’s not possible, join the American Marketing Association and immerse yourself in their journals and webinars.
    [Marketing, Youtube] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).
    [Marketing, Youtube] All your best content may now be considered fake news
    Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what.
    [Marketing, Youtube] 5 Steps for a Most Excellent Google Hangout
    Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer. When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Modern B2B Marketing Social Media
    [Marketing, Youtube] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics.
    [Marketing, Youtube] An unexpected blogging journey with Jeff Bullas
    If you enjoyed this type of video, why not subscribe to my YouTube channel ? The post An unexpected blogging journey with Jeff Bullas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. If you enjoyed this type of video, why not subscribe to my YouTube channel? The post An unexpected blogging journey with Jeff Bullas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Marketing, Youtube] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This led me to brainstorm and do a little research on how companies (and B2B in particular) can take advantage of mobile technologies by integrating the medium into their marketing strategy. Smartphone users may be more likely to view YouTube videos or listen to podcasts than to read lengthy articles and whitepapers. marketing Marketri Mobile Marketing Social Media Marketing Favorite Marketing ToolsI don't know how I ever lived without my smartphone.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Marketing, Youtube] Stepping Up Your Facebook Retargeting with Video
    You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Whether you’re using a Video Marketing Platform like Vidyard, or using YouTube annotations to build your calls-to-action, here’s how you can make this happen: 1. You can do this with YouTube annotations as well, but you have to be careful.
    [Marketing, Youtube] Four online business rules that don’t exist any more
    Marketing guru Seth Godin said you need to be specialize in something and then become the best. They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. As an online entrepreneur/freelancer, it’s important to get good in a variety of fields, which allows you to adapt to ever-changing market conditions.
    [Marketing, Youtube] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Another delightful A to Z post from Debbie Hemley , this one alphabetizing the business blogging process from attributing source material through links and blogging as a hub of social media efforts through YouTube and “Zigzags and Leaps” (“mental moves that might open up things a bit, allow a little more in, including, we hope…discovery”). 7 Key Elements to a Successful Business Blog by TopRank Online Marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Marketing, Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
    We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Fantasy: Blogging is overrated & not particularly effective for marketing.
    [Marketing, Youtube] Why traditional journalism and social influence are blurring
    Last year I got to meet Bethany Mota , a huge YouTube star and one of the most influential people on the web. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Marketing, Youtube] Content Marketing: Content Beyond Copy
    Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. And building a YouTube channel has some great SEO and audience-building value, as well.). With all of these forms of content, don’t forget the marketing side of the content marketing equation. Image via CrunchBase.
    [Marketing, Youtube] Branding, Bail Bonds & Sweet Tea: A Video Roundup
    Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? Jay Baer and Amber Naslund spoke about their new book “ The Now Revolution &# and why social media is turning marketing into the “ligament in the knee&# of every organization. Did you attend the Digital Marketing Forum or follow #mpforum on Twitter? by Jesse Noyes | Tweet this.
    [Marketing, Youtube] How to Size Images on Social Media
    LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube. Corporate Marketing We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier.
    [Marketing, Youtube] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. This kind of user-driven content that focuses on them and not on the manufacturer is the very essence of social media marketing. This kind of market intel is invaluable. Blogs are supposed to provide the same kind of market intelligence benefits but posts usually have very few comments if any at all, making it hard to get a good read on the readers.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Marketing, Youtube] Watch This Video – Introducing Harry’s American Internet Cowboys
    On top of all that, Harry’s actually does a really great job of interacting with their customers on YouTube, and replies pretty quickly to questions, comments, and hate mail. Blog Marketing CommunicationsHey friends! I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out!
    [Marketing, Youtube] Social media in B2B – the latest stats
    Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. Used and updated by significantly fewer organisations, Google+ is considered to be less effective at achieving marketing goals. There’s another contender on the block: the ambitious maverick, YouTube.
    [Marketing, Youtube] Your Business Blog Sweet Spot: How to Find It and Keep It
    Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? What makes for effective content marketing? My client’s blogs and sites where I manage their content marketing. Content Marketing How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot?
    [Marketing, Youtube] The Top 9 Videos From Brands This Year
    To find the best branded content, I reached out to some of my best content marketing friends for nominations. The video has racked up 65 Million pageviews on YouTube. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Top 9 Videos From Brands This Year appeared first on B2B Marketing Insider. Content Marketing
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Marketing, Youtube] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: Online Marketing Institute. Showcase reviews: Online Marketing Institute, Siasat. Showcase reviews: Online Marketing Institute.
    [Marketing, Youtube] Thoughts from Viewtopia 2016: Video Has Evolved
    Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. From new ways to use video across the entire marketing funnel, to sales teams using personalized video to engage prospects, all the way to HR teams using video internally for training and executive briefings – video is no one-trick pony. YouTube is Important — But so is Your Website.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Marketing, Youtube] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers.
    [Marketing, Youtube] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. Shannon Johnson presents an excellent collection of resources to help curate content for Twitter (or other uses), ranging from Feedly (which lets you follow pretty much anything—blogs, #topics, vimdeo and YouTube channels, tumblrs, comics, recipes, news sites, podcasts, magazines and more) to StumbleUpon.
    [Marketing, Youtube] Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
    Gary Vaynerchuk is the founder and CEO of VaynerMedia , a social media agency in New York that was recently profiled in the New York Times (" Riding the Hashtag in Social Media Marketing "). My problem was that 97% of marketers on social networks think they’re in the "right hook, right hook, right hook" business, where every Facebook post, every blog post, every tweet on Twitter is trying to sell something. This is like YouTube in 2006 and 2007, or Twitter in 2007 and 2008.
    [Marketing, Youtube] How Paid Social Media is Being Used by Marketers
    Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own marketing strategy. Her findings include: 65% of marketers are increasing their paid social media ad budgets in 2013.
    [Marketing, Youtube] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. There are hundreds of social media experts offering expensive programs to learn all about how to use these sites for online marketing. 4 Time-Saving Tips for Social Media Marketing.
    [Marketing, Youtube] Lessons for Marketers From the Second Screen Experience
    So what, if anything, can we as marketers/users of social media ultimately learn from it? If you’re using different kinds of media to reach potential buyers (Google+ hangouts, Vine videos, YouTube), tie them together with a uniform URL or motif, or a theme that encourages buyers to move between them and reminds them of what you offer. The post Lessons for Marketers From the Second Screen Experience appeared first on Marketing Action Blog - Act-On.
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Marketing, Youtube] 17 Reasons Why Small Business Need (More) Video
    Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. You probably thought that the barriers were high, not low for video marketing.
    [Marketing, Youtube] The 29 Best Web Analytics Tools
    While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” But web analytics tools ideally provide marketers with actionable information. ” — Marketing Insider Group.
    [Marketing, Youtube] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years. Real-Life Companies Moving from Outbound to Inbound Marketing. Well, P&G wisely put that video up on YouTube, and it has received nearly 40,000,000 views.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Marketing, Youtube] Six B2B Marketing Tools to Put on Your Wish List
    Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? At 6sense we believe 2016 is going to be the year of customer-centric, data-driven marketing. Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. TrackMaven can be a content marketer’s secret weapon.
    [Marketing, Youtube] 17 Compelling and Highly Usable B2B Marketing Statistics
    For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008.
    [Marketing, Youtube] The Ultimate Checklist for Managing Content Marketing Freelancers
    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Go a step further and you can pinpoint key issues that crop up and drive marketers crazy.
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Marketing, Youtube] When, Why and How to Gate Content Along the Customer Journey
    Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. Within marketing circles, it’s been a relatively big debate over the last six or seven years. According to Starfleet Media’s B2B Content Marketing and Lead Generation report, respondents estimate they keep 80% of their major content marketing assets gated.
    [Marketing, Youtube] Why you think you have nothing to say
    Post videos on YouTube? Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube Image by DavidErickson via Flickr. Do you write a blog? Tweet? Do you do anything to spread your knowledge to your customers? Most people don't, and when I ask why, they say, "Because I have nothing to say." If this sounds like you, then you need to read my latest post on Search Engine Guide, " Why you think you have nothing to say.".
    [Marketing, Youtube] Tried and True Techniques for Fusing Offline and Online Marketing
    The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. These marketers responded to the surveys based on the needs they saw among their own clients. How Do You Integrate Your Offline and Online Marketing?
    [Marketing, Youtube] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Marketing, Youtube] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 emails are sent.". How do you use storytelling in your marketing? The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online.
    [Marketing, Youtube] Ten social media problems that drive marketers nuts
    Trying to deliver measurable business results from social media marketing can be frustrating. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.&# Sure, these are captivating buzzwords, but few understand how difficult marketing through social sites can be until they try it!
    [Marketing, Youtube] 18 Expert Guides to Using Google+ for Business
    Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Find the answers to these questions and many others here in 18 Google+ marketing tips and guides from more than a dozen experts. Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. Google+ Social Media Marketing
    [Marketing, Youtube] 6 Video Tips for Small Businesses on a Budget
    That means you should be using your video on your website, your blog, Facebook, Twitter, YouTube, and more. Utilize things like annotations to get them from your YouTube channel to your website or CTAs (like at the end of the video below) to get them to download your ebook. Helping them move through the journey with your brand means more bang for your video marketing buck. Blog Marketing Communications Small Business Marketing
    [Marketing, Youtube] 4 Mistakes Marketers Make With QR Codes
    Question: How do we become cool and trendy inbound marketers? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc. Here are four mistakes to avoid when braiding QR codes into your marketing efforts. Answer: Try QR codes. Response: Hooray!
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing, Youtube] 3 Reasons Why Your Content Isn’t Converting
    When it comes to B2B content marketing, this usually points to a very specific issue with your content strategy — a problem with your content experience , or the environment in which your content is consumed. Too many marketers are siloing their content as individual, one-off pieces, buried within the noise of the rest of the world’s content, as opposed to leveraging them as valuable assets that are part of a cohesive engagement path. Content Marketing
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Marketing, Youtube] What You Need to Know This Morning: June 7, 2013
    Meanwhile, in the world of marketing. Marketing Pilgrim has a good post on how to get started using Pipe. 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. Big factor in this was YouTube’s falling out with Apple last year, the Guardian reports.
    [Marketing, Youtube] Content Is King Only When The Kingdom Is Interested
    80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. Delivering content in the digital and social way that they want and expect will be your key to B2B marketing success and the customer kingdom. 5 Content Marketing Keys To The Customer Kingdom. Integrating YouTube videos into your marketing strategy will help you reach your audience and achieve your goals.
    [Marketing, Youtube] The language of business: What you’re selling may be not be what they’re buying
    If you can’t view the video above, you can see it on YouTube: The language of business. The post The language of business: What you’re selling may be not be what they’re buying appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business.
    [Marketing, Youtube] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. Similarly, many marketers who need to create helpful, relevant, interesting content might want to incorporate interviews to serve as source material for articles or to use in videos or podcasts. But I’m a marketer, not an interviewer,” you might protest.
    [Marketing, Youtube] Social Media Marketing for Accounting and Financial Services
    Accounting and financial services have not been in the forefront of social media marketing. If they were strongly inclined toward marketing they probably would have chosen a different career. Why Social Media Marketing Makes Sense for Accounting and Financial Services. Having recognized some of the key limitations, there is still a strong case to be made for social media marketing. Developing Your Social Media Marketing Strategy.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Marketing, Youtube] 8 Killer Tips for Harnessing the Power of SlideShare
    Savvy marketers have called SlideShare the “sleeping giant.” Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But many marketers aren’t tapping into its full potential. Many marketers create content they think will perform well. As with other marketing efforts, start by defining your target audience and brainstorming topics that will resonate with them.
    [Marketing, Youtube] Cutting, pasting, and going to court. Know your copyright rights
    All you want is to create effective content and score big with marketing campaigns. You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. Kerry hosts the weekly Marketing Smarts podcast. Know your copyright rights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist.
    [Marketing, Youtube] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs.
    [Marketing, Youtube] Crossing the influence line: When does sponsorship destroy your reputation?
    When influencer marketing began, they were nothing more than the popular kids, social personalities, and industry leaders. On the surface, the difference between sales and influencer marketing is reach and trust. Celebrity — The oldest type of influence marketing is aligning your brand with a celebrity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.
    [Marketing, Youtube] The Revised Approach to Content Distribution
    Despite these constants, the way we practice marketing has changed dramatically. In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted) audience in. Today, marketers are responsible for much more of the buyer's journey to purchase. At Kapost, we plan, execute, distribute, and optimize our content-driven marketing efforts around the pillar concept—and so do many of our customers.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Marketing, Youtube] Promoting World-Class Research
    Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. In this post, we will examine research promotion in terms of website content, social media, and video and how they can work to fuel a universities content marketing machine. YouTube channel management mirrors the Stanford Twitter example in a multitude of ways.
    [Marketing, Youtube] New Research Points the Way to Success in Your Content Marketing Strategy
    Content marketing is powerful. The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape. The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In I found six key takeaways to the study: 1) Successful firms have a documented content marketing strategy. YouTube. It’s also relatively young.
    [Marketing, Youtube] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.
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