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  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Marketing, Youtube] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely. Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. From there, it's been up to Richards and his team at Sony to draw up the marketing plans.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Marketing, Youtube] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Talking to the right people is the most important part of successful content marketing interviews, since soundbites from the wrong people just aren’t as applicable to your audience or your purpose. Have you interviewed experts for your content marketing? Content Creation Content Marketing
    [Marketing, Youtube] 18 Ways To Build Trust Within Your Online Network
    But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. There are little things the online marketer can start doing today to get the ball rolling.
    [Marketing, Youtube] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.
    [Marketing, Youtube] 4 Awesome Social Media Campaigns of 2014
    The Project For Awesome is an online, non-profit fund raising drive organized by YouTube creators John and Hank Green on December 12-13. Fans of their YouTube community, affectionaly called Nerdfighters, are encouraged to submit videos advocating for their favorite charities at and donate money on Honda launched the campaign with a brief YouTube video and relied on YouTube star Andrew Hales to help raise awareness.
    [Marketing, Youtube] Highlights from my #SMMW keynote speech
    This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world. How do we measure social media marketing? Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort. This blog post explains the idea of changing your marketing goals in detail. How do we measure social media marketing?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Marketing, Youtube] 11 Must-Subscribe Marketing News Blogs and Websites
    The savviest marketers are constantly staying on top of the latest trends and news in marketing. Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! 11 Must-Read Marketing News Blogs/Sites.
    [Marketing, Youtube] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    Literally, a marketing legend was created. This drive to resuscitate Old Spice may go down as one of the most ballsy moves in marketing history. Can you think of another high-profile example where the TV spokesperson is really interacting and responding to people on Twitter, Facebook and YouTube? Will we witness a true marketing miracle?
    [Marketing, Youtube] Make video part of your social media marketing
    If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. What does this mean for your social media marketing efforts? Image via CrunchBase.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Marketing, Youtube] Which Links in Your Email Marketing Get the Most Clicks?
    If email is a regular part of your company's marketing mix, you've probably considered the some of the different ways email can engage your contacts. We were very curious about that, too, especially since the links within your email are critical for driving action -- and conversion -- from your email marketing. 6 Types of Links to Include in Your Marketing Emails. Most companies include their logos in the marketing emails they send.
    [Marketing, Youtube] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering.
  • MARKETRI  |  FRIDAY, MARCH 2, 2012
    [Marketing, Youtube] Improving Email Marketing: 8 Keys to Higher Click-Through
    Compared to the old days of marketing, where we were at the mercy of direct mail and cold calling, electronic capabilities have opened up great opportunities to reach wider audiences, more often, at low costs. That’s why it’s more important than ever to be strategic in our marketing tactics, particularly with email marketing. Email marketing requires a constant effort to change tactics and keep things fresh. Email Marketing Email Marketing
    [Marketing, Youtube] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).
    [Marketing, Youtube] Should you make the leap into sponsored content?
    As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The sponsored content wasps are swarming!
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Marketing, Youtube] 7 Reasons Why No One is Watching Your Video Content
    You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. My absence-of-views problem was one that many marketers seem to face -- which is why we decided to make a list of the most common factors that keep viewers away. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. You did it.
    [Marketing, Youtube] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo). Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO
    [Marketing, Youtube] A cautionary tale: Putting your business in the hands of Facebook
    The owners fuel their presence through the share of fun restaurant pictures (guests posing, entertaining quotes, food pics), unique YouTube videos, and sophisticated social media give-and-take. Facebook “encourages” you to focus on building your fan page followers and marketing. No matter how much you luv a brand (and I like Google a lot), always be suspicious of their offers to rely on them for your business infrastructure and marketing presence.
    [Marketing, Youtube] The level playing field has turned into a content arms race
    Today YouTube is mainstream entertainment fueled by slick corporate video content. Social media is a mainstream marketing and communication channel that will increasingly be dominated by those with the fattest wallets. Related Stories The ultimate content marketing challenge How do you budget for social media marketing? Content Marketing Social Media Strategy content marketing social media and small business social media strategy
    [Marketing, Youtube] The State of Blogging [Infographic]
    Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. 62% of marketers published a blog this year, although the blog requires 9% of a marketers’ total full-time staff dedications and 7% of their total budget. Corporate Marketing Infographics Product Marketing Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social.
    [Marketing, Youtube] What Are Your Top 5 B2B Content Marketing Objectives?
    According to Content Marketing Institute , 85% of B2B marketers report that their success over 2016 was due to more content creation, both to it being of higher quality and better efficiency. Planning your content marketing strategy ahead of time will certainly lead to higher quality content. Below are some of the key content marketing objectives to keep in mind when developing a B2B content marketing strategy.
    [Marketing, Youtube] Social Marketing Wisdom from the Insurance Industry – Really
    His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. His advice to social media marketers: “Think big. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. “We
    [Marketing, Youtube] What Makes a Good B2B Online Video
    I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? That’s why “content marketing” is now so hot. Do you see any new trends developing around online videos and B2B marketing? .
    [Marketing, Youtube] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    That same year, Waitrose became the first major UK grocery chain to launch a YouTube channel , which was also integrated into the company website. Today, they combine for about 11 percent of the UK grocery market, according to Kantar Worldpanel. The big brands have been given a kick by the challengers,” said Andrew Canter, CEO of the Branded Content Marketing Association, a global advocacy and lobbying group. Sizing up the market.
    [Marketing, Youtube] What is One of the Most Important Contributors to Marketing Automation Success?
    Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization. Marketing Automation
    [Marketing, Youtube] Pulling our pants down: Personal branding with Chris Brogan
    The whoring of current influence marketing practices, and the marriage of passion to product. Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan. The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience?
    [Marketing, Youtube] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Once upon a time, back in 2005, there lived on the internet a website called YouTube. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. YouTube began as a dating site. As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it?
    [Marketing, Youtube] 29 Ways to Collect Email Addresses for Your Business
    There are a ton of ways to get people to sign up for your email marketing offers. Make and upload videos to YouTube, then include a link at the end of every video directing people to your online sign up form. Looking for ways to grow your email list? I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or
    [Marketing, Youtube] 5 Tips for Creating Shareable LinkedIn Posts
    According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. To help marketers make the most of their Sponsored Updates, LinkedIn studied the top-performing sponsored content of 2016 so far. Here’s what marketers can take away. Include YouTube videos. Publishing a post on LinkedIn is easy.
    [Marketing, Youtube] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. If you’re anything like me, you probably lay awake at nights thinking of all the ways you could – and should – become a better marketer. Content Marketing Content Strategy
    [Marketing, Youtube] Social media success story: Marketing a medical practice
    Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. Add in a recession and some intense competition, and you have yourself one massive marketing mountain to climb. A winner is randomly chosen from the correct answers and announced by a short YouTube video every Wednesday.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Marketing, Youtube] How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy
    Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! While this is a year-long campaign, driving a large marketing campaign on World Water Day brings all the focus to charity: water for one entire day. Bono's organization ONE leveraged World AIDS Day on December 1st, 2012 to launch their “ It Starts with Me ” YouTube campaign.
    [Marketing, Youtube] Content Rules: Secrets of Writing Compelling Content
    Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Sadly this classic marketing approach is everywhere. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you introduce storytelling into your marketing mix?
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Marketing, Youtube] 7 case studies prove mobile ROI to healthcare marketers
    Is mobile marketing ready to change healthcare? Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. The facts suggest mobile marketing should have transformation impact is healthcare. Does mobile marketing “show me the money.” Mobile Marketing mobile marketing return on investment RO
    [Marketing, Youtube] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Read a marketer's guide to understanding Google Panda here. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites.
    [Marketing, Youtube] Are Webisodes Just for B2C? Who Hired Bob?
    Here is a clip I found on Youtube. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Marketing, Youtube] How to Get More Results Out of Less Content
    According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. 34% of content marketers have figured out this trick. Check out either of these blog posts for ideas on how to create your own content promotion plan: The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less. My, we’ve all been busy.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Marketing, Youtube] Today's Top 3 Google I/O Announcements Marketers Should Know
    But we're inbound marketers , so we have to stay on top of these things. And luckily, you have us here to tell you what you need to know as marketers! So let's review the top 3 announcements made at the Google I/O conference today that we should be aware of as awesome inbound marketers. Marketing Takeaway. Announcements like this one should serve as a wake-up call for marketers who continue to put mobile optimization on the back burner. Marketing Takeaway.
    [Marketing, Youtube] All social media sites should offer profit sharing and ad revenue
    I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. While I only make a pittance of ~$8.91-a-month, I also haven’t put any energy into developing my YouTube channel.
    [Marketing, Youtube] What is the future of blogging?
    In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through ( radio shows , business books , other digital spaces , magazines, YouTube and beyond). An example: One of the fans of {grow} recently asked me to provide a transcript of our Marketing Companion podcast.
    [Marketing, Youtube] Developing a Social Media Marketing Strategy in Technology
    And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. Why Social Media Marketing Makes Sense for Technology Services. Social media marketing helps the visibility and credibility of your firm in both of these situations. Social Media Marketing Tips.
    [Marketing, Youtube] The B2B Marketing Roundup: Week of December 19th - 23rd
    We hope you will enjoy our list of our favorite B2B marketing blog posts from the week. This week’s posts include tips for optimizing your business blog, social media predictions for 2012 and a great analogy between holiday parties and inbound marketing. 3 Ways to Use YouTube to Drive Traffic to Your Website. As we all look forward to the New Year, we are also tuning into the upcoming marketing and social media trends that will be big for 2012.
    [Marketing, Youtube] Marketing Automation in Action: Houston, we have Revenue!
    Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it! See the view from Mission Control here or on YouTube , enjoy! Marketing Automation in Action: Houston, we have Revenue! was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Lead Nurturing Lead Scoring
  • WRITTENT  |  FRIDAY, JULY 26, 2013
    [Marketing, Youtube] High-ROI Content, Streamlining Processes, and Other Content Marketing News
    Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. As Wes Nichols pointed out this week in Forbes, it’s every content marketers challenge to take a more agile stance, so they’re prepared for the upcoming flood of insights. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders.
    [Marketing, Youtube] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Marketing, Youtube] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. As I mentioned, reviews aren't the only marketing tool that can be classified as social proof.
    [Marketing, Youtube] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. The cross-reference to their YouTube channel is also important. They also effectively connect YouTube, photos, graphics, and traditional updates into their Google+ page. Standout Tactic(s): High quality video content ( example ) but VMware could do a better job at cross-referencing their YouTube channel.
    [Marketing, Youtube] 3 Ways to Integrate Video into Email Nurture Campaigns
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective. In a recent email to event attendees, we included three pieces of video marketing content, including a video interview with our founder.
    [Marketing, Youtube] Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine
    Vine offers marketers a chance to engage their prospects in a fun new way, but there’s also the risk of legal liability anytime you upload content to a social network. For companies especially, this is important: model releases are required when using someone’s likeness for marketing, whether you’re using still images, full-length videos, or six-second Vines. Legal implications Twitter apps marketing law Twitter legal risk twitter video content vine
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Marketing, Youtube] How to Implement the Education Video Marketing Your School Needs
    If you aren’t taking advantage of video in your higher education recruitment and marketing, you’re doing it wrong. Accept YouTube Applications. You should not only accept but also encourage prospective students to submit a YouTube video component to their application. Create a prompt for an optional YouTube video, a time limit and a title requirement to include “[School name] video application…” before the creative title.
    [Marketing, Youtube] Success of Vulnerability in Thought Leadership Transformation
    Or better yet, are people making fun your aspirations of being a YouTube sensation? Sharing your knowledge and expertise in a scalable way through content marketing and social selling is helpful to your prospects and customers, and simultaneously builds up your trust and credibility factors. YouTube or LinkedIn Pulse) to build an audience of 5 or 5 million. Content marketing tips from BJ Novak on Tim Ferriss on transforming from stand up to start up.
    [Marketing, Youtube] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”
    [Marketing, Youtube] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. In her own words, “Marketing is now about creating and developing new markets; not just identifying opportunities but also making them happen.” And yet, as marketers, we want to be in the driving seat. Beth Comstock, CMO GE.
    [Marketing, Youtube] Assisted Living Digital Marketing - Where We're Going
    With the end of January, and our best month ever conducting assisted living marketing, I figured this would be a good time to list out all the ideas we have for advertising senior housing for our clients in the second quarter of 2014. Over the past two years, Fathom has really developed an expertise in senior living marketing, culminating in our recent guide “ From Lead to Move-In: Digital Marketing for the Assisted Living Industry.”
    [Marketing, Youtube] Advertising methods are too ephemeral
    Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. My specialty is online conversation marketing, online public relations, and online earned media. Internet Marketing Offline Marketing
    [Marketing, Youtube] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).
    [Marketing, Youtube] Take Your Audience Down Memory Lane for Better Marketing Results
    And making people feel good is always a winning marketing strategy. Here are 3 ways to incorporate nostalgia into your next marketing campaign to engage your audience and get better results. Then you’ll find out if you’re bringing up happy memories or triggering audience anger (à la the new Ghostbusters movie) before you spend a huge chunk of your marketing budget on the campaign. Memory Lane Can Be a Great Move for a Marketing Campaign.
  • RADIUS  |  TUESDAY, JUNE 2, 2015
    [Marketing, Youtube] 3 Proven Ways to Generate Leads with Video
    Or at the very least, a valuable marketing tool. And 70% of B2B marketers claim video to be the highest converting medium. Above all, this multi-sensory, engaging channel is good for a lot more than growing view counts on YouTube and general brand awareness. They look like this: You can also add similar CTAs to your YouTube videos. B2B Marketing lead generation video marketingThis is not a post tooting video’s horn.
    [Marketing, Youtube] A surprising insight on social media measurement: Activity does matter
    A few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. Audience size (Facebook, Twitter, YouTube, etc.). Binary measures such as “did we create a Facebook page” a YouTube channel or a blog. The post A surprising insight on social media measurement: Activity does matter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Marketing, Youtube] The 12 Days of Social Media; a Holiday Post
    In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 8 YouTube videos viewing. Merry Christmas and Happy Holidays from Paul Mosenson, NuSpark Marketing. I have a free Christmas present- an 8-point inbound marketing analysis, for anyone who wants a third party to review their social media, website, paid search, SEO, content strategy, and conversion architecture.
    [Marketing, Youtube] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. What many marketers lack are just some basic tools and a roadmap to help get started. Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation.
    [Marketing, Youtube] 12 Ideas to Ignite Your Content NOW
    In this red-hot competitive marketing world, “content” is not enough. Use Hashtags Hashtags are arguably one of the most important innovations in the history of social media marketing. For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. The post 12 Ideas to Ignite Your Content NOW appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Marketing, Youtube] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views?
    [Marketing, Youtube] 7 Proven Facebook Marketing Tactics
    Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. 7 Proven Facebook Marketing Tactics. There is no reason you have to send people to YouTube to watch your videos. In it, you can read how five companies from very different industries found creative and practical ways to bring Facebook into their marketing mix. Free Download: Facebook Marketing Case Studies.
    [Marketing, Youtube] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. LinkedIn- In my opinion, LinkedIn is the most important social media network for professional services marketing, and many other B2B marketers agree. And access to YouTube. Intro to Behance: New Marketing Tool for A/E/C Firms. Pinterest: New Tool for Marketing in the A/E/C Industry.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Marketing, Youtube] What Marketing Communications Should You Personalize?
    We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Personalization has proven to be a highly effective marketing strategy. Your website is a great starting point for personalizing marketing communications. Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it’s marketers who use personalization in their subject lines that see 26% more opens.
    [Marketing, Youtube] Email and Video: Tactics you can use Today
    We have video phones and YouTube!! If a three year old can play Guitar Hero and have it posted to YouTube, your marketing team can handle this. It's no longer "Back to the Future" but the future is here and it's time to accept that video should be a key part of your marketing efforts. PS - make sure that if you do create videos, upload them to Youtube to increase the distribution of it. Tags: video email marketing business blog youtube
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Marketing, Youtube] How to Write a Creative Brief for Your Next Video Project (with Template)
    This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Past customers have included real estate agents, enterprise companies, political campaigns, electric vehicle startups, financial advisors, dentists, attorneys, digital marketers, business coaches … and the list goes on. Proper planning permits perfection.
    [Marketing, Youtube] Where Is Digital Advertising Headed in 2016?
    The major (and highly anticipated) digital marketing shift confirmed on May 5 th , 2015 was mobile search overtaking desktop search. Customer match (Google/YouTube). More and more advertisers are shifting budgets toward YouTube advertising. Many advertisers are finding that the audience they want to target is on YouTube more than cable television. According to YouTube, “YouTube reaches more 18 to 49 year olds than any cable TV network in the U.S.”
    [Marketing, Youtube] 3 Gaming Trends About to Take Over the Media World
    Influencer marketing. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. Because excluding Vevo and YouTube Spotlight, which are channels curated by YouTube itself, seven of the site’s 15 most popular channels are related to gaming.
    [Marketing, Youtube] The language of business: What you’re selling may be not be what they’re buying
    If you can’t view the video above, you can see it on YouTube: The language of business. The post The language of business: What you’re selling may be not be what they’re buying appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Youtube] 9 Types of Interactive Content for Innovative Lead Gen
    A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Compare that to marketers who don’t use interactive content: Only 55% of them can say the same. Note that 3X as many marketers (14% compared to 4%) said interactive content performed “very well” as compared to passive content. Or YouTube videos. Content Marketing interactive content
    [Marketing, Youtube] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. This kind of sales oriented marketing content is no longer effective.
    [Marketing, Youtube] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post 7 Easy Tips to Creating Stellar Email Content appeared first on VR Marketing Blog.
    [Marketing, Youtube] Cool Tools Series: Repurpose Content on Brainshark
    In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Content Marketing Multimedia ToolsHere's the result: read more.
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Marketing, Youtube] How Accessibility Is Revolutionizing Influencer Marketing
    The celebrity endorsement is a marketing classic. In fact, Lebron is a great example of the intermingling of old and new influencer marketing. The reason this is an intersection of ‘old’ influencer marketing and ‘new’ influencer marketing is that it takes a bit from both—it focuses on a massive celebrity and that celebrity’s treatment of their products, but it does so in a subtle and, ultimately, more effective way. What Has Changed About Influencer Marketing?
    [Marketing, Youtube] Why Personalized Videos Are Dominating Content Marketing [Interview]
    Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. How can B2B marketers further optimize their video content? It allows the B2B marketer to re-cut their video to optimize that video’s content and try again.”.
    [Marketing, Youtube] What’s New Weekly – Q&A App Jelly and Nest Acquisition
    © 2014, VR Marketing Blog. The post What’s New Weekly – Q&A App Jelly and Nest Acquisition appeared first on VR Marketing Blog. Social Media Tools/Services Videos acquisition app Chipper Nicodemus Context Derek Overbey google Jelly Jelly App Nest q&a Twitter verticalresponse What''s New Weekly youtube In this episode of “What’s New Weekly” we share the new Q&A app from one of the co-founders of Twitter called Jelly.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing, Youtube] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. While you can catch it now on YouTube, the ad was only broadcast twice – once in 10 smaller local markets (think Twin Falls) on the last day of 1983 (to qualify for awards), and then in the Super Bowl.Yet its anti-conformity message is still a beacon for many.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Marketing, Youtube] Consumer Brand SEO Pulse: 8.13.15
    YouTube Ranking Factors: Getting Ranked In the Second Largest Search Engine”. If YouTube is a major focus for you, simply creating quality video content may not be enough. YouTube is a search engine monster all of its own, and you need to optimize for it! As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. The Google change shouldn’t affect the day to day of search marketers, but make sure you’re keeping up!
    [Marketing, Youtube] Social media predicts the next Carpool Karaoke stars
    The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech Fans, General Pop Culture enthusiasts, and Directioners (this comes as no surprise since One Direction starred in a skit and surpassed 77 million views!). By Hannah Chapple, {grow} Community Member.
    [Marketing, Youtube] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Why B2B Marketers Should Leverage Flickr by Search Engine Land.
    [Marketing, Youtube] Editing: Is social media realtime or permanent?
    How about YouTube? Calling all archivists and librarians: Big opportunity here… Social Media Marketing Facebook Google social media Social network twitter Wikipedia YouTubeImage via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
    [Marketing, Youtube] The 10 Most Inspiring & Creative Ads From 2015
    million views on YouTube. These ads made headlines for cleverly using the YouTube pre-roll ad format, which you can skip after five seconds. Pop Culture Marketing & Advertising Daily SyndicationThis post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For all the fear surrounding ad blocking, there are still a lot of people watching ads. Consider Geico's Unskippable pre-roll ad: It currently has more than 8.1
    [Marketing, Youtube] Creating Viral Content Comes Down to Just Letting Go
    If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing
    [Marketing, Youtube] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. If you’re willing to approach your content marketing strategy with an it’s-our-party-we-can-say-what-we-want mentality, then you should consider publishing something that might be a little edgy or controversial.
    [Marketing, Youtube] Best Practices For Social Media Publishing
    400 hours of video is shared via YouTube. Be In Sync With Marketing. And the best way to do that is ensure your social media publishing calendar is aligned with all content and demand generation marketing objectives. That's why you need to download The Guide to Social Media Marketing — today. Social Marketing
    [Marketing, Youtube] Control the Conversation with Disruptive Video Storytelling
    How does market disruption occur? For YouTube, there was Shareyourworld. What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. There’s now a market for that in the ‘space sharing economy,’ aka Airbnb. Blog Marketing Marketing Communication
    [Marketing, Youtube] Americans Hate Canadians
    no no - especially when video is so easily accessible via YouTube and other channels. youtube Tags: viral marketing Web 2.0. I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it??
    [Marketing, Youtube] 11.5 Steps to Video Blogging in 30 Minutes
    What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. Content marketing with videos is essential if you want to get online marketing results. Related posts: Video Promo Clips: Content Marketing Comes Alive.
    [Marketing, Youtube] Klout overhauls its business model, but does it answer its critics?
    But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. You can also connect YouTube, Instagram, Tumbler, Blogger, WordPress, Lastfm and flickr, but they don’t compute in your score. klout Power and influence on the web Social scoring appinions klout scores kred peerindex return on influence social influence marketing social scoring
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing, Youtube] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    Google+ has joined the box of social networking tools marketers should know and leverage. Social media marketing is expanding, and its correlation to lead generation has become tighter. In this episode of the Weekly Marketing Cast , we discuss exactly how Google’s new social channel impacts your business: 1. One of the challenges for marketers, David Meerman Scott says, is that there is yet another new social network to worry about.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Marketing, Youtube] How to Spend Time on Inbound Marketing [Marketing Cast]
    There is no doubt that inbound marketing takes time. It takes time to write a blog post, to interact on Twitter or produce a YouTube video. In this episode of the Weekly Marketing Cast , we discuss how you might approach your time management when doing inbound marketing: Find Little Snippets of Time. David Meerman Scott advises doing inbound marketing in little snippets. Instead, you should spread out your inbound marketing efforts throughout the day.
    [Marketing, Youtube] Blog to Book: The Secret Behind Expert Ebooks
    To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. How do you find time for all these forms of content marketing? Get some video of you speaking and put it on YouTube. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks Turning a blog into a book is nothing new.
    [Marketing, Youtube] How do I create a feast in an era of content snacking?
    When they study data and competition, the vast majority of marketing directors conclude that simply posting more often is the best strategy. It’s hard to get one’s voice out there, so many marketers are resorting to shortcuts and gimmicks. The reality is that there are no shortcuts or marketing hacks. Marketing is hard work and you better roll up your sleeves, because the content shock is just starting. The reality is that there are no shortcuts or marketing hacks.
    [Marketing, Youtube] Why traditional journalism and social influence are blurring
    Last year I got to meet Bethany Mota , a huge YouTube star and one of the most influential people on the web. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.
    [Marketing, Youtube] Video SEO: How Your Content Improves Visibility
    These are cycles which serve to both support and confuse marketers, often in equal measure, as they try to keep up. But perhaps instead of trying to keep up with separate changes to SEO and content marketing, marketers can take advantage of hybrid tactics, like video SEO, to stay ahead of the marketing curve. But what the study reveals extends beyond just video marketing , into broader concepts and insights for digital marketers.
    [Marketing, Youtube] What’s New in Social? Video Takes Center Stage
    Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. We’re on the forefront of video becoming the norm, so it’s imperative to start incorporating video into your social media marketing strategy moving forward. YouTube Jumps on the Mobile Live Streaming Bandwagon. What does this mean for marketers?
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Marketing, Youtube] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    You marketers aren’t just busy people – you’re jugglers. The Ultimate List of Shortcuts for Marketers. Find opportunities via Google Search by typing in your target market plus “become a contributor.” Use the spacebar on your keyboard to play or pause a YouTube video. . You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time.
    [Marketing, Youtube] An unexpected blogging journey with Jeff Bullas
    If you enjoyed this type of video, why not subscribe to my YouTube channel ? The post An unexpected blogging journey with Jeff Bullas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. If you enjoyed this type of video, why not subscribe to my YouTube channel? The post An unexpected blogging journey with Jeff Bullas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Marketing, Youtube] Best Web Presence Optimization Guides and Tips of 2011
    They use terms like “search and social,” “inbound marketing,” “social media optimization,” “online reputation management,” “internet marketing” and others, with general agreement that the art and science of getting found on the web today require much more than just SEO–but no agreement on what to call it. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog.
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