Wikipedia Management for Dummies
FEBRUARY 10, 2015
Ain’t nobody can launch a meme that’s heard ’round the world like reddit and there ain’t no place like Wikipedia to share what you or your client is most passionate about. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example.
10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
MAY 3, 2011
The Grande Guide to Wikipedia. I confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Internet Marketing Google Intranet Wikipedia
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. But it’s definitely not a panacea, and there are several paths to success that are not “social” A quick look at the top companies in the world by market capitalization clearly show that being a social media wizard is not necessarily the recipe for winning in the marketplace. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%).
3 insights from intelligent content conference
APRIL 21, 2017
Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. The opening keynote was by Joe Pulizzi , the founder of the Content Marketing Institute (CMI) , which runs the conference.
What is Social Media Marketing?
DECEMBER 2, 2014
I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”
The History of #SXSW [Infographic]
MARCH 2, 2011
But we are doing more than setting up a booth and hoping some marketers drop by for a visit. 2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia.
How Content Marketing Works on Pinterest
Writing on the Web
SEPTEMBER 19, 2012
So how does your content marketing strategy work for this site? According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 3) Marketing Automation Software (MAS) for the Rest of Us. Until now, marketing automation software has only been accessible, affordable, and viable to enterprises. Happy holidays, readers!
Are Your Marketing and Sales Systems Broken?
APRIL 16, 2012
Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. 4 Ways the Power of Buyer Choice Will Transform Business Marketing (buyerology.com).
Content Marketing Graphic: What’s Missing in this Visual?
Writing on the Web
JUNE 4, 2014
width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. What’s Missing in this Visual?
Marketing automation is not marketing strategy
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.”
Top 3 Reasons Your Content Marketing Program Fails
Digital B2B Marketing
DECEMBER 10, 2013
Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Related: Why Your B2B Marketing Content Sucks.
The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
JUNE 20, 2016
We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. Account-based marketing reporting is a lot like farming.
Are you mistaking marketing tactics for strategy?
JANUARY 31, 2013
Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”
4 Problems Killing Thought Leadership Marketing
Digital B2B Marketing
FEBRUARY 9, 2012
The problem is thought leadership has become a catchall for any marketing that includes content. Thought Leadership Isn’t Created by Marketing At the heart of the problem is the idea that you can market your way to thought leadership. The role of marketing is to shine a light on your company’s thought leaders and thought leadership. Marketing can facilitate, organize and amplify.
Your Content Marketing Must Become Convenient
Digital B2B Marketing
SEPTEMBER 6, 2012
Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Why B2B Marketing Must Be Convenient What does convenient marketing look like? Similarly, your marketing content should be what people are looking for and be easy to access.
Matching Marketing Technology to Business Strategy: A Starting Framework
Customer Experience Matrix
APRIL 15, 2014
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.**
The 10 Best B2B Videos
FEBRUARY 8, 2011
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production. These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. by Joe Chernov | Tweet this.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. In this post, I will detail five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives.
A brief introduction to network science math in marketing
JANUARY 16, 2017
Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. Marketing Data
Remember to market to your own influencer network
SEPTEMBER 6, 2016
I really love influencer marketing. I had my head down doing amazing stuff for my friends over at BashFoo and as well as dominating the earned media influencer marketing game on behalf of Skinny and Company coconut oil , I flaked on the second most important job I have: prospect marketing.
Predictions for B2B digital marketing in 2013
DECEMBER 26, 2012
Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
The last of the anti-social marketing tactics
NOVEMBER 11, 2011
Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Are the marketers at these companies not doing their jobs? Image via Wikipedia.
The 4 Mary Meeker Slides Every Marketer Should See
DECEMBER 4, 2012
But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it.
Big Bang Marketing is Out – Agile is In
Great B2B Marketing
FEBRUARY 4, 2014
I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. Burton made some great points in the interview, including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. But to me, the most important points he made were about how the agile product development methodologies can be applied to the world of marketing. Agile marketing is data-driven.
Better Content in Half the Time: Applying Scrum Principles to Content Marketing
DECEMBER 8, 2016
Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful.
Link-Builders versus Content Marketers
NOVEMBER 19, 2013
Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there.
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s
The Chasm of Expectations Between B2B Marketers and Buyers
grow - Practical Marketing Solutions
OCTOBER 15, 2014
If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. As a marketer there was a clear and distressing undercurrent: we have lost touch with today’s buyers.
Integrating Awareness and Demand Generation Marketing
APRIL 4, 2013
Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising.
Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
The Forward Observer
MAY 28, 2014
Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing. There’s a perception of inbound marketing that it is at odds with outbound marketing: That companies who adopt inbound marketing won’t have to do to outbound marketing. Outbound Marketing. Inbound Marketing. Outbound Marketing Is Not Going Away.
How to measure influence in social media marketing
MAY 6, 2011
Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. How to measure social media influence in a marketing context.
New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Traditional approaches in B2B retention marketing. Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.