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How Email Marketing Platforms Increase YouTube Views

SendX

If you’re anything like most content creators, you want to know how to increase YouTube views. It’s understandable when you consider how much work goes into the creation of a video.

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31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. However, marketers are increasingly turning to technology to capture and leverage data. Planning for a Data-Driven Marketing Future.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. But what’s the fuss all about?

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A sales-side view of marketing, automation and AI

Martech

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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CTV viewing hours rise 21%

Martech

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The growing reach, hours spent viewing, and additional targeting capabilities of CTV make it all but certain that ad spending will continue growing. households now stream, up from 69% in 2022.

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Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Furthermore, enterprise video views on smartphones leaped 216% in the same period. Overall, enterprise video views rose 93% in the second quarter.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….

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Aggregage Intent Signal Service

Get leads for specific in-market buyers. View companies and titles signaling intent. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.