Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants.

Wikipedia 70

Wikipedia Social Networks Network Marketing Twitter 70

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Why does that happen?

Enterprise Management 80

Enterprise Management Wiki Wikipedia Work Management 80

Biznology

MAY 17, 2011

Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter.

Direct Marketing 80

Direct Marketing Wikipedia Network Marketing Marketing 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

AUGUST 22, 2016

I am so proud to join the digital marketing experts who contribute to this blog. I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. This is my first post – the introduction to a series spotlighting leaders in social media strategy.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Wikipedia 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

WebMarketCentral

FEBRUARY 22, 2008

Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. Despite its flaws, Wikipedia isn't going to disappear.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Read their story here on Wikipedia.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Lock-In Wikipedia 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. On B2B Content Marketing. Study: 93% of B2B companies use content marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Biznology

MARCH 3, 2014

Photo credit: Wikipedia. The president probably doesn’t even know what agile marketing is. For those unfamiliar with it, the program is an attempt by the US Government to provide networking resources for a group of people that are least likely to have successful mentors, young African-American males.

Paid Search Agency 80

Paid Search Agency Wikipedia Internet Marketing Newsletter 80

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. Sometimes these programs are run out of HR and sometimes out of marketing.

Social Networks 80

Social Networks Lock-In Wikipedia Network Marketing 80

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Social also acts in the same way – the more your engage the more people engage back.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Biznology

JULY 18, 2011

Image via Wikipedia. Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder. by Aaron Kim.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Biznology

APRIL 2, 2014

Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” Marketing is no different. She bought him books.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Work Management Salesforce.com 80

Webbiquity

APRIL 14, 2015

Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services. ” Local SEO Guides. .”

Keywords 100

Keywords SEO Research Resources 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Marketing Insider Group

JANUARY 17, 2013

Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. We are moving from a marketing need to understand, train and enable social media tools. None of that here. Like stuff you like.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Biznology

FEBRUARY 28, 2013

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. Many older adults have embraced social technologies. Social networks are all about relationships.

Organization 80

Organization Social Networks Wikipedia Work Management 80

Brightedge

APRIL 27, 2022

The BrightEdge platform, powered by Data Cube, enables SEOs and digital marketers to quickly and precisely identify relevant, high-performing keywords and semantically-related topics. Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent.

SEO 64

SEO Effectiveness Allocation Keywords 64

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Share this on Technorati.

Social Media 100

Social Media Media Wikipedia Digg 100

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide. Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104