Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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SME Work Management Tips Content 143

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support.

SME 209

SME Work Management Marketing Management Bandwidth 209

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .

SME 120

SME Copywriting Rules Features 120

DAGMAR Marketing

APRIL 24, 2024

Until AI technology can also leverage subject matter expertise, this technology alone should not replace your valuable subject matter expert (SME). From leading training programs to workshops, these valuable touch points are how SMEs can effectively share their knowledge and spread it throughout the company.

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ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Act-On

SEPTEMBER 26, 2023

On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%.

SME 141

SME FAQ Domain Link Building 141

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 281

PPC Paid Content eCommerce Allocation 281

Content Marketing Institute

JUNE 24, 2021

Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

SME 133

SME Outreach Tips Organization 133

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. One of these shifts is the move towards subject matter expert (SME) content.

Marketing AI 52

Marketing AI SME Tools Content 52

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Simply put, they’re the secret to any high-performing content program.

Efficiency 136

Efficiency Design SME Budget Programs 136

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 88

SME B2B Content Process 88

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. How can marketers overcome these obstacles and collaborate more effectively with freelance writers? Here’s what they had to say.

SME 111

SME Case Studies Paid Search Agency Intent 111

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach.

SME 117

SME Content Marketing Paid Search Agency Planning 117

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? To help you achieve that goal, we’ve compiled the following six best practices for building brand authority with content marketing. You can also take a more high-level approach to SME involvement by asking them to review your content strategy.

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. But how should your marketing team go about getting other team members to contribute and write content for the company blog? .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Time spent: 1.5-2 2 hours (15-minute interview + editing/uploading). Think about it.

SME 174

SME Webinar Metrics Curation Copywriting 174

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Martech

NOVEMBER 21, 2023

Einstein is the most successful… pic.twitter.com/1RXoc9ekeo — Marc Benioff (@Benioff) November 20, 2023 Salesforce is looking to bolster its AI SME bench following September’s launch of the Einstein 1 Platform. Dig deeper: AI in marketing: How to balance automation and the human touch What’s happening at OpenAI.

Marketing AI 105

Marketing AI SME Salesforce.com PR 105

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Today, marketers are vital to driving a business’s digital transformation and sustainable success. Level up with the Marketer Career Path. SIGN UP FOR FREE.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

KoMarketing Associates

JULY 26, 2018

Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. As a B2B content marketer, your job is to reach people who are making decisions for their company rather than people who are making decisions for themselves. Know Your Audiences. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

SendGrid

MARCH 22, 2019

Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid.

Marketing Automation 65

Marketing Automation Email Marketing SME Automation 65

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? It’s a way to evolve.

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Planning Content Marketing Thought Leadership SME 100

Contently

AUGUST 5, 2020

“Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. By March 13, the entire marketing team was mobilized around an entirely new content strategy. It was made possible by years of groundwork and an audience-first approach to marketing. ” 2.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137