EMagine B2B Blog

MAY 23, 2018

When selecting an agency for your web design and digital marketing strategy, there are a multitude of factors to keep in mind. Download your free RFP guide now to access: Three Key Elements To A Successful RFP. 10-Step RFP Outline. Advice From emagine RFP Experts. How do I convey what we’re looking for?

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BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right? Author Bio.

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RFP Paid Search Agency Marketing Proposals Work Management 56

Walker Sands

JANUARY 21, 2020

Can they achieve business and marketing objectives? A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Limit searching before the RFP. Be transparent.

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RFP PR Paid Search Agency Advertising Agencies 40

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. So, that doesn’t sound like a pullback to me.

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Enterprise Management Marketing & Strategy Marketing Strategy RFP 98

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. The language model is based on content from MarTech embedded on top of ChatGPT.

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Enterprise Management Marketing Management RFI RFP 114

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

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Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. And guess what topped the list?

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RFP Marketing Websites Differentiation Paid Search Agency 48

Marketing Insider Group

NOVEMBER 8, 2016

We used to say, “sell ahead of the RFP.” Now we’re telling them, “sell into the ‘hidden opportunity market’.” The post Selling Into The “Hidden Opportunity Market” appeared first on Marketing Insider Group. The post Selling Into The “Hidden Opportunity Market” appeared first on Marketing Insider Group.

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Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. by content marketing consultant Rebecca Smith of Heinz Marketing. It’s designed to put help marketers develop a content strategy for account-based marketing. Tech companies don’t need a “video strategy.” Like this post?

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Tactics Top of Funnel RFP Video Marketing 150

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. Influencer marketing is no longer an optional part of a social media campaign. Before Gerr.is

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Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

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Marketing Automation Services Marketing Management Vendors Marketing Automation 119

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare.

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Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 97

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. Find Your Real Target Market. Crowding has affected the IT staffing market. Doing this is the only real way to know your target market. And you can make it show through your RFP/RFI responses.

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Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. From the RFP responses, you should be able to narrow your list down to three or four solutions that you’ll want to demo. This is an individual preference.

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Enterprise Management Marketing Management Vendors RFP 84

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

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Enterprise Management Work Management Marketing Management Email Marketing 105

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

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EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). SEO, current online marketing initiatives and future goals.

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RFP Work Management Marketing Websites Marketing Management 40

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms. Get MarTech!

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Paul Gillin

DECEMBER 27, 2010

One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.

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Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. ” This is where marketing has brought us. You could have the best marketing and a great salesperson. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is.

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Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

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Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

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BOP Design

APRIL 26, 2023

Navigating the RFP and Proposal Process The proposal process is typically informational and somewhat confusing. What can you expect from the B2B marketing and design team ? However, in an effort to make it even easier to learn what it’s like to work with our B2B web design and marketing agency, we’ve don’t the work for you.

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Avitage

OCTOBER 22, 2016

We used to say, “sell ahead of the RFP.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

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Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

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Work Management RFP Marketing Management Marketing Proposals 93

Drew Neisser

OCTOBER 1, 2021

But they don’t have to be that way, not according to VP Global Marketing Angela Earl and the team at RFPIO. They aren’t here to tell you that the RFP process as it stands today isn’t full of pain; instead, the RFP response SaaS brand is here to tell you there’s another way. Check it out! What You’ll Learn in This Episode.

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Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

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Marketing Automation Services Marketing Management Planning Process 349

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

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Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Online marketing campaign.

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Sample RFP Work Management Template 97

Martech

NOVEMBER 1, 2021

Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. The baseline requirements would be incorporated in the RFP process for maximum transparency. So security is one thing that is not owned by marketing. Why we care.

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Google RFP Ad Frequency Vendors 103

Martech

SEPTEMBER 30, 2021

Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. Procurement will allow marketing to make the final decision. First off, are marketing ops professionals formally assigned and measured by performing procurement duties?

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Work Management Marketing Management RFI RFP 103

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Work Management B2B Marketing Marketing Management Paid Search Agency 117

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises.

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Advertising Agencies PR Paid Search Agency Ad Agencies 52

DiscoverOrg

MARCH 22, 2017

My guess is we all feel as though many of our potential clients don’t do a good job evaluating our services – they focus on the wrong things when it comes to solutions in our space , their RFPs miss the mark, and so forth. The problem with the second way (RFP method) is it assumes data is a commodity. Number of locations?

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Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Request for Success.

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