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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. It’s worth a review. The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity. And I’ll bet you rarely read them. But this one will be brief, and worthwhile for both of us. In short, it will show you how to be a better communicator.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. With over 50% of companies reporting that performance reviews are a waste of time, it is time to shift the approach.

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KrispCall Review

The Daily Egg

Whether you’re looking to enter new markets or simply offer your existing customers a better experience, communication is key. The post KrispCall Review appeared first on The Daily Egg. Unfortunately, many businesses.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Helpshift Review

The Daily Egg

Efficient customer support can set your business apart from the competition, and in today’s tight market, you need every advantage you can. The post Helpshift Review appeared first on The Daily Egg.

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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.