Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. What Is A Target Market, And Why Do You Need To Identify Yours?

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par.

Allocation 246

Allocation Product Planning Paid Search Agency 246

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context. Contextual targeting is like a partnership between content and advertisers.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Tony Zambito

MAY 4, 2021

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers.

Buyer Personas 328

Buyer Personas Account Based Marketing ABM Organic Leads 328

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.

Product 243

Product Paid Search Agency Planning Case Studies 243

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. All organizations have them.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy B2B Marketing Product 110

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 269

Digital Asset Management Product Brand Identity Branding 269

Benchmark Email

MARCH 20, 2024

They are your frontline sales force, the ones who get your products into the hands of the customers. In the digital age, email marketing has become a crucial tool in cultivating these relationships.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

SmartBug Media

MARCH 14, 2024

Go-to-market (GTM) strategies are a blend of aspiration and reality. Balancing these ideas challenges businesses to create a road map for success—a guide to how they’ll generate interest in their products and services and what support they’ll need to achieve this. What Is a Go-to-Market Strategy? Read on to find out how.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Sales Qualified Leads 59

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 256

Product Effectiveness Template Marketing Automation Services 256

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Lesson 3: Be Strategic About Product Names to Add Longevity Choose product names strategically.

Product 90

Product Marketing & Strategy Marketing Strategy B2B Marketing 90

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Leading U.S.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Conversion Ads 109

ClearVoice

JANUARY 11, 2024

What is a target audience? As much as we’d all love to believe otherwise, no product or service is truly right for everyone. And even though there may be products or services that can (and do!) Why is having a target audience important? Determining Your Target Audience Research , research, research.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 75

Product Paid Search Agency Marketing & Strategy Loyalty 75

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Market value. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. Measurement.

Product 217

Product Paid Search Agency Advertising Agencies Marketing Proposals 217

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 85

Budget Programs Work Management Allocation Product 85

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Undoubtedly the best way to approach influencer marketing is to actually use both options. In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit!

Planning 114

Planning Marketing Budget Creation Marketing Plans Product 114

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 133

Product Work Management Marketing Management Cost per Acquisition 133

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 110

Analytics Enterprise Management Work Management Business 110

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

B2B Marketing 62

B2B Marketing Product Planning B2B 62

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Top of Funnel 121

Top of Funnel Planning Product Ad Frequency 121

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. It’s hard to believe that an icon in the marketing industry with a brand that enticed us to move into the mobile and digital world was a traditional marketer at heart.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Cross-Selling 116

Cross-Selling Budget Programs Training Work Management 116

Anyword

APRIL 27, 2023

Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Select the one you want to use, edit or update it, and save it to your Target Audiences to use again.

Social Media 98

Social Media Template Media Viral Marketing 98

Navigate the Channel

DECEMBER 11, 2023

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Lead Forensics

DECEMBER 8, 2023

This type of approach naturally lends itself to targeting larger businesses over a longer period of time and the end result should make all your efforts worthwhile – securing you larger and longer lasting accounts. It could equally be used to target smaller companies within a specific industry. Personalization is key in this context.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

Fount Media

JUNE 7, 2023

Dairy products are a staple in many households around the world. From milk and cheese to butter and yogurt, dairy products are consumed in large quantities every day. The dairy industry is a major player in the global economy, with a projected market size of over $776 billion by 2027.

Segmentation 52

Segmentation Email Marketing Product Paid Search Agency 52

DivvyHQ

DECEMBER 19, 2023

If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.

Process 90

Process Product Content Marketing AI 90