KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

Allocation 105

Allocation Resources Work Management Marketing Management 105

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. But according to a recent report from TrustRadius , many vendors fall short in this arena. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.

Buy 172

Buy B2B Vendors Transparency 172

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. You Know What Marketing Strategies to Use.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Imagine every piece of content across their digital journey has to be tailored for at least six different audience personas that the technology is programmed to recognize.

Marketing AI 110

Marketing AI Demand Paid Search Agency Content 110

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. How much might they be willing to spend? Authority: Who’s on the buying committee? What’s their job title?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 107

Marketing Automation Services Marketing AI Marketing Automation Work Management 107

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

ANNUITAS

JANUARY 19, 2022

Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

DealSignal

NOVEMBER 17, 2020

Spend less time researching, acquiring, operationalizing, and cleansing data Before starting any campaign or targeted marketing effort, you typically start with the data you already have in your CRM. Data vendors with these capabilities can fetch accurate data within hours, with each field verified after you made your request.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Tomorrow People

JANUARY 8, 2021

It defines how we work, communicate, and spend our leisure time. It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Customers: Who are your target personas?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Crafting your UVP is one of the first marketing things to do for a new company or product. In Conclusion.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Wasted media. Facebook opportunity.

Advertising Channels 106

Advertising Channels Campaigns Merchandising Optimization 106

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Why is a go-to-market strategy important?

Work Management 72

Work Management Marketing Management Marketing & Strategy Marketing Strategy 72

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. As a result, SEO has become an essential skill for all modern marketers. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. Even though most marketers still run campaigns that way it is surprisingly not so. Still, many “old school” marketers today still consider relationship building the road less traveled. Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Heinz Marketing

APRIL 16, 2023

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing I’m responsible for managing a bi-weekly meeting for our Client Service team. Sometimes we have vendors provide demos and teach us about their product/solution so we can better serve our clients. Reach all the right personas. What does Relevvo do?

Work Management 55

Work Management Marketing Management Terms and Conditions Lead Ranking 55

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” It’s your job to make sure you’re spending that money wisely. Use strong audience data Marketers often complain that search engines’ native audiences are inaccurate. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Orchestrate engagement.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Column C – Persona Type. In Column A, type in “Marketing Spend”. Type in your marketing spend from the last 12 months. Customer Value Per Persona

Enterprise Management 78

Enterprise Management Work Management Marketing Management Analysis 78

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Distributors buy directly from the businesses, then market and sell to customers in their operating regions.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

SEPTEMBER 15, 2021

We are in the midst of a great flux for marketers. Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies. scrambling to follow suit. Register for Signals21.

Planning 75

Planning Eye-Tracking Buyer Personas Ethics 75

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. Inflation that reallocates spending. These events in your target markets can quickly make your messaging irrelevant, rendering your marketing programs and sales plays ineffective.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75