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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

Emotional connections are also at the heart of effective, empathetic marketing. Empathetic marketing understands the needs, frustrations, and motivations of its target audience. In the coronavirus era, empathy has never been more critical for marketers. And is your buyer persona likely to have kids?

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3 Must-Know Tips to Master B2B Sales

Outreach

As technology evolves, drastically accelerating the globalization of sales, we find ourselves in a market brimming with opportunities like never before. This led B2B sales teams to adopt new strategies and work more closely alongside marketing to stay relevant. Then they contact potential vendors and set meetings with their sales team.

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27 Ideas to Break Your Creative Slump

Content Marketing Institute

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. For example, put together one persona-related block, one block about the customer journey stage, two challenge blocks, and one product block. 13+ Tools to Spark Content Creation.