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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Increased ROI. To some extent, we all are. It’s coming from every direction.

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Increase Trade Show ROI with a Personalized, Digital Buying Journey

LeanData

With a looming market downturn, trade shows can be an expensive marketing play. Plus, didn’t every vendor at the trade show send the same “nice to meet you at the conference” email with emojis in the subject line? . Marketing Automation Influenced by Buyer Signals. And it’s not just the booth space.

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Boost Your ROI with B2B Intent Data

Binary Demand

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). In this article, you will discover the untapped potential of this data to take your marketing game to the next level.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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Boost Your ROI with B2B Intent Data

Binary Demand

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). In this article, you will discover the untapped potential of this data to take your marketing game to the next level.