Remove persona vendor
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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269
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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. Threat of a recession that puts budgets on hold and/or causes layoffs eliminating roles you target, reshuffling hierarchies and responsibilities. A Few Reasons an Update to Buyer Personas is Wise.

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.

Open Rate 110
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Five Prospecting Hacks to Fill Your Pipeline with High-Quality Leads

SalesIntel

You likely have tried using buyer personas in the past or created a few that you’re using. But, for your personas to be most effective, they must be highly detailed. Detailed buyer personas force you to think through buyer details and centralize the information to be accessible. Hack #2: Research Beyond the Website.

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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot

Marketing Margie. Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process.

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A Single Source of Truth? Here’s Proof it Can be Done

Leadspace

The quest for a “ single source of truth ” for Marketing and Sales data has an almost mythical feel to it. The best we can do is keep filling our CRMs and Marketing Automation Platforms with more data, and take the good with the bad. You can’t scale a business effectively on faulty data.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011. Happy New Year!