Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. Buyer Persona Role Changes. News/Media Mentions. Office Location Changes.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. What is B2B Data?

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Imagine every piece of content across their digital journey has to be tailored for at least six different audience personas that the technology is programmed to recognize.

Marketing AI 110

Marketing AI Demand Paid Search Agency Content 110

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

Allocation 104

Allocation Resources Work Management Marketing Management 104

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Tomorrow People

JANUARY 8, 2021

Plus we’re all busy, needing to prioritize information that’s relevant to our specific roles. It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. ANNUITAS can cite very few organizations at this level of go-to-market maturity.) This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

The Point

MAY 9, 2017

I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success. (HS) That’s because a decade ago, marketers were merely learning how to deliver automated nurture tracks to buyers at the segment level. McKesson versus United Healthcare).

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Heinz Marketing

APRIL 16, 2023

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing I’m responsible for managing a bi-weekly meeting for our Client Service team. Sometimes we have vendors provide demos and teach us about their product/solution so we can better serve our clients. Reach all the right personas.

Work Management 55

Work Management Marketing Management Terms and Conditions Lead Scoring 55

BOP Design

FEBRUARY 22, 2022

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. The answer starts with your buyer personas. What Is a Buyer Persona?

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Webbiquity

DECEMBER 4, 2018

Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams. Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Sellers and marketers have to collaborate to develop this consistency in product messaging.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Be relationship-oriented.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. Are they still learning about their problem, or are they deciding between vendors?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. . Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Do you have a clear target persona?

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Content4Demand

JULY 7, 2021

As a content marketer, this means that an account-based marketing (ABM) strategy is particularly helpful, targeting your content to the differing needs of the individuals in the buying group rather than marketing to individuals in in isolation. Relevance for Every Role. Another 39% cite vendor websites.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Marketing Interactions

JANUARY 25, 2022

The beginning of the year is an appropriate time to take a stand about the payoffs of commitment in B2B marketing strategies. Company objectives shift due to market fluctuations, board consensus, or the CEO’s new hyper interest. Regulation’s shift, opening a new market. Almost like you’re starting from scratch.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

DealSignal

NOVEMBER 17, 2020

Spend less time researching, acquiring, operationalizing, and cleansing data Before starting any campaign or targeted marketing effort, you typically start with the data you already have in your CRM. Instead, work with a data provider that can cover any persona, in any geography, in any niche market and deliver targeted decision-maker lists.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Distributors buy directly from the businesses, then market and sell to customers in their operating regions.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

ANNUITAS

JANUARY 19, 2022

Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors. If you haven’t already, start by understanding the personas you target and the buying stages that each persona will move through.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. Automated Outreach : Marketing automation and lifecycle management platforms can be set up to track first-party behavioral data and build out a lead scoring model.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Marketing Interactions

AUGUST 15, 2022

By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. Gartner’s approach to the issue of conflicting objectives is to recommend forgetting personas and focusing on what they call Enterprise Technology Adoption (ETA) profiles.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Marketers have more options, more channels, more technologies at their disposal than ever, but good, effective demand generation.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. This type of content simply isn’t relevant to their audience – at least not yet. Your audience should always be at the center of all of your marketing strategies and tactics. The problem: their audience doesn’t care.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Planning 98