Valasys

JUNE 26, 2019

It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel. The marketers are asked to enter the details about their target audience (the persona they want to target). The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

SmartBug Media

MARCH 17, 2020

As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. Lead scoring can help you create lists or alert sales reps so people get the right content at the right time based on behavioral and psychographic factors.

Marketo 94

Marketo Marketing Management Psychographics Content 94

Hubspot

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. What is local marketing?

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. What are they using – marketing stack or marketing automation? Imagine a situation where companies A and B have established similar target markets when selling their product or service.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Strategic-IC

NOVEMBER 21, 2018

As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity. Should B2B Marketers Consider Programmatic for Campaigns? What benefits can B2B marketers see with programmatic?

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Tony Zambito

APRIL 15, 2010

If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.    They crept their way into sales methodologies, CRM, marketing, market research, and etc.  This is a very common misunderstanding about a buyer persona.  

Buyer Personas 100

Buyer Personas Rules Television marketing Psychographics 100

ATAK Interactive

AUGUST 28, 2019

Having a point-of-view that resonates with a target market is not new in the B2C space. A lot of this can be attributed to the number of niche industries we see in B2B, usually with a smaller pool of market share available. . However, it’s not how we want to help companies market their products and services.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 78

Seismic

JULY 23, 2019

demographics, geographics, psychographics, and firmographics), where the prospect is in the sales cycle, how a buyer progresses through their journey, the context of their pain points, and the customer’s expectations. Most B2B buyers look for vendors who understand their business and the challenges they face.

Top of Funnel 60

Top of Funnel Marketing Management Sales Cycle Psychographics 60

Seismic

SEPTEMBER 8, 2019

Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience. Identify the prospect’s persona (i.e. The prioritization of customer retention. Accelerate the sales cycle.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. bytes, if you prefer… The big data market size keeps growing.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

ATAK Interactive

AUGUST 28, 2019

Having a point-of-view that resonates with a target market is not new in the B2C space. A lot of this can be attributed to the number of niche industries we see in B2B, usually with a smaller pool of market share available. . However, it’s not how we want to help companies market their products and services.

Paid Search Agency 68

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 68

ATAK Interactive

AUGUST 28, 2019

Having a point-of-view that resonates with a target market is not new in the B2C space. A lot of this can be attributed to the number of niche industries we see in B2B, usually with a smaller pool of market share available. . However, it’s not how we want to help companies market their products and services.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 60

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. Do you sell into the small to midsized business (SMB) market? Psychographics.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Heinz Marketing

JANUARY 13, 2022

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Sustainable Marketing . Redefined Marketing “Work” and Impact . In Summary: . User-Led Growth

Sales Management 129

Sales Management Work Management Peer-to-peer Marketing Management 129

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Kapost

JANUARY 6, 2017

While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Anteriad

APRIL 11, 2023

This tactic fits well into an integrated digital marketing campaign and complements your other marketing efforts. B2B content syndication is a marketing tactic used by B2B marketers to get their content in front of a wider audience by publishing on another organization’s property. What is B2B content syndication?

Ideal Customer Profiles 86

Ideal Customer Profiles Top of Funnel B2B Digital Marketing Funnels 86

SalesIntel

SEPTEMBER 21, 2021

Prospecting for business-to-business leads is the single most essential task that sales and marketing teams perform every day. A clear understanding of the distinction between MQLs and SQLs, as well as a smooth transition of leads from marketing into sales as they travel through your funnel, are essential to achieving your revenue target.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

chiefmartech

MARCH 22, 2017

For years the emphasis in the B2B market has been on sales acceleration — moving prospects ever faster through the sales and marketing funnel, and the funnel mistakenly being seen as the buying journey. To accelerate B2B buying, marketers need to have more than just a CRM, marketing automation, and web analytics.

Top of Funnel 53

Top of Funnel Enterprise Management Marketing Automation Services Marketing Management 53

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Terminus

JANUARY 8, 2021

It might seem weird, but marketing teams used to measure their success on lead generation. If leads are now not the main goal for your marketing and sales team, what should you focus on instead to measure success? Advertising Reach: Not all targeted advertising vendors are created equal. Crazy, right? We’re so glad you asked.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Work Management 114

Work Management Personalization Marketing Management Marketing AI 114

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Marketing Insider Group

MARCH 17, 2011

If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it.

Top of Funnel 100

Top of Funnel Paid Search Agency Work Management Psychographics 100

Ambal's Amusings

NOVEMBER 23, 2010

Jonathan Kantor is 14-year white paper marketing veteran. This question is a natural for every white paper writer because if you don’t know every aspect about your target audience, it becomes impossible to craft an effective paper that will achieve your designated marketing goals. Blog Savvy B2B Marketing Twitter StephanieTilton.

Paper 100

Paper Work Management Marketing Management SME 100

chiefmartech

MARCH 14, 2017

This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. Learn how your peers strategically organize their marketing stacks.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48