Heinz Marketing
APRIL 18, 2024
By Tom Swanson , Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are digging into whether or not ChatGPT can optimize a workflow based on qualitative data. Existing workflows ranged from acceptable to chaotic; aim is to optimize. Enjoy the video below!
Marketing Insider Group
MAY 24, 2023
No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. You also need to put that data to work with a strong content marketing program.
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Vision Edge Marketing
OCTOBER 10, 2023
Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters.
Marketing Insider Group
JANUARY 29, 2024
At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
KoMarketing Associates
JULY 27, 2022
Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. Most marketers (48%) claim that the data they have is not accessible, while 45% say that they lack relevant current data. The Rising Importance of Defined CX Strategies.
Webbiquity
DECEMBER 27, 2023
With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
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When making media decisions, marketers need to get — and show — results for everything they do. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys. Find out more today!
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). In this session you will learn: How to turn brand awareness into tangible market value.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
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8 Way to Improve Your Content Marketing in 2022. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Inside you’ll find: Ways to optimize your web content over the long-term. How visuals add strength to your content strategy.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
We're going to cover a lot of very important ground for digital marketers and business owners. The tools optimizers use to increase conversion rates. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. Data you already have but aren't using.
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