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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. House lists (customers, leads, and other opted-in contacts) are not immune. Do the new Google/Yahoo deliverability rules make using a third-party list too risky?

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Your Guide to Choosing a B2B Data Provider

Zoominfo

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. An example of owned data is an organization selling their opt-in membership list. What is B2B Data? Intent Data.

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Salesforce Sync: What, Why & How?

Zoominfo

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. .

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Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

SmartBug Media

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. And although it’s great to rank No.

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Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

In the world of digital and social media marketing, one thing remains true- it’s hard. So, it’s worth asking, do I need a content syndication vendor to do this for me? So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own?

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Signals21 – The award-winning virtual content series for marketers is back

Martech

We are in the midst of a great flux for marketers. Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies. scrambling to follow suit. scrambling to follow suit.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?