B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball. Gone are the days when a marketer could just go by what she “felt” was right.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers. Has your prospect followed you on social channels?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

PureB2B

AUGUST 10, 2021

Looking to increase your sales and marketing ROI? Confirmed connects from validation tools or vendor guarantees are invaluable and help enhance the quality of the data based on real-world interactions. The most successful companies combine the data effectively and utilize it to hone sales and marketing initiatives. Absolutely!

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

6sense

JANUARY 19, 2022

In fact, 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications. Brass tacks: If you’re not explicitly addressing each buyer’s unique and specific needs on your website, they’ll find a vendor that does. . PathFactory is an intelligent content platform for B2B marketers.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. You likely have tried using buyer personas in the past or created a few that you’re using. You likely have tried using buyer personas in the past or created a few that you’re using. Make the person come alive.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Adobe Experience Cloud Blog

MARCH 6, 2017

How Does Artificial Intelligence Impact Marketing? In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. In account-based sales development, the SDRs work in conjunction with marketing and AEs to create new opportunities for new and existing customers. What is ABSD?

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

PureB2B

MAY 30, 2022

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing. It's a top marketing priority for 70% of companies and hugely important. Multi-Channel Strategies Work. Search Engine Marketing/Pay Per Click Advertising.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Ambal's Amusings

OCTOBER 26, 2011

There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Robert Rose is an expert in content marketing strategy, digital media, and the social Web. How do we build the business case for content marketing?

Work Management 100

Work Management Marketing Management Content Marketing Planning 100

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. What are the various personas who are involved in the buying process at your ideal customer?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

With a clear sales cycle in place, however, this engagement looks a little different: The same rep reaches out to a prospect on LinkedIn who fits the company’s buyer persona. To guide your research, define your ideal customer (also known as a buyer persona ). You’d better believe the prospect is blocking that overzealous rep.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Martech Advisor

SEPTEMBER 4, 2019

If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. Enter: Account-based Marketing.

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

Madison Logic

SEPTEMBER 8, 2022

Even if an account is displaying in-market behaviors or gave your content a click, they’re still not always ready to buy. That’s why it’s important to have marketing nurture programs in place. A marketing nurture program is a strategy to stay top-of-mind with potential buyers and drive them through the buyer’s journey.

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

KoMarketing Associates

NOVEMBER 11, 2014

But what in the heck does this have to do with content marketing? How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

PureB2B

DECEMBER 9, 2020

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing. It's a top marketing priority for 70% of companies and hugely important. You'll need to be using a multi-channel strategy. What is Demand Generation? What is Lead Generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. I chalk this up to their heritage as a content management vendor.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? Whereas consumers have no problem switching from one vendor to the next at the drop of a hat, companies don’t have the same agility.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

6sense

MAY 31, 2018

6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below. Box CMO Carrie Palin said , “6sense enables us to be more intelligent about everything we do based on an understanding of which customers are in-market and where they are in their journey.”.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Launch Marketing

NOVEMBER 20, 2019

Below, we’ll explore B2B buyer developments as well as how you can leverage content marketing to address your customers’ needs and exceed their expectations at every turn. For a deeper dive on cultivating an elevated digital experience, download our B2B Digital Marketing Guide eBook. How the Customer Experience has Evolved.

B2B 48

B2B Paid Search Agency Content Touchpoints 48

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Valasys

AUGUST 14, 2019

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Cloud-first headless CMSs are built with a multitenant cloud model at their core & their vendors promote Software as a service (SaaS). There are multiple vendors in the market.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

chiefmartech

APRIL 12, 2017

During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. At the heart of any successful ABM program is alignment between sales and marketing, which is where sales development comes into play. Make sure your team is aligned with marketing on the buyer personas you’re trying to engage.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Madison Logic

MAY 3, 2022

Madison Logic Enhances Integration with LinkedIn Ads to Enable Data-Driven Multi-Channel ABM Activation and Measurement. ML Platform release enables B2B organizations to dynamically personalize messaging and content across channels to accelerate the buying journey.

Multi-Channel 52

Multi-Channel Account Based Marketing Enterprise Management ABM 52

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. bytes, if you prefer… The big data market size keeps growing.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90