Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. When business is good, little or no time is invested in marketing. You expect marketing to deliver immediate results.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Valasys

APRIL 11, 2023

Innovation is crucial for the success of small and medium-sized businesses. Especially in today’s competitive and fast-paced market. You will learn more about innovation resources for small and medium-sized businesses. This is particularly true for small and medium-sized enterprises (SMEs).

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

ClearVoice

FEBRUARY 3, 2021

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying. SMB is also a marketing term. Construction businesses.

SMB 52

SMB Advertising Mediums Word of Mouth Business 52

Digilant

DECEMBER 8, 2020

When it comes to finding the right marketing campaign attribution for your medium-sized business, it is important to trust in a digital marketing agency that understands what strategy will provide the best results. The right marketing campaign attribution can make or break your success each year.

Advertising Mediums 52

Advertising Mediums Marketing Strategy Marketing & Strategy Campaigns 52

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. And the one medium that’s been left out of that up until now has been television. Welcome to the Movers and Shakers podcast.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

Marketing Insider Group

OCTOBER 29, 2016

This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers?

Advertising Mediums 100

Advertising Mediums Facebook Creativity Trends 100

Marketing Insider Group

SEPTEMBER 20, 2021

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. This virtual dilemma can be a challenge for any association professional. Use Segmentation and Personas.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. So what is Medium, exactly? Convenience might as well be Medium’s middle name. There is only one type of content on Medium: a post. A platform?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This heightened interest among SMBs presents marketers with a unique opportunity to capitalize on this emerging market.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 281

PPC Paid Content eCommerce Allocation 281

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Ahrefs

NOVEMBER 30, 2023

Medium) People rarely read online — a pattern that hasn’t changed since 1997. 85.19% of all blog traffic comes from organic search. Animalz) On average, engagement starts to drop after 7 minutes of reading. They’re far more likely to scan … Read more ›

Statistics 120

Statistics Content Marketing Advertising Mediums Content 120

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Alejandro Rioja

SEPTEMBER 8, 2023

One of the top marketing tips I always give entrepreneurs is effective advertising that focuses on reaching one’s clients or target audience. Effective advertising can bring you a lot of business. You start to get referrals from your competition, sales increase from your current clients and new clients start calling you.

Advertising Mediums 40

Advertising Mediums Advertisements Advertising Examples 40

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Terminus

SEPTEMBER 14, 2021

Being a marketer in 2021 “ain’t easy” as they say. As I observe our own Terminus marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing short of miraculous. Not surprisingly, we believe that account-based marketing is vital to smart growth.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Fewer releases come from medium-sized businesses. Source: ZoomInfo. Source: ZoomInfo.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

B2B Marketing 279

B2B Marketing Video Marketing Marketing & Strategy Marketing Strategy 279

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start. Quick Takeaways.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Lake B2B

OCTOBER 7, 2022

This makes them an ideal medium for increasing engagement with your customers. In fact, in a study by Content Marketing Institute, 81% of […]. The post Marketing Through Newsletters: A Guide for B2B Marketers appeared first on Blog.

Newsletter 98

Newsletter B2B Marketing B2B Click Rate 98

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Dig deeper: What is marketing automation and how can it help B2B marketers?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Email Marketing Automation 113

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Bottom line: mobile is everywhere, and it’s time for marketers to get on board. Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Martech

APRIL 6, 2023

Visit Digital Marketing Depot to download How Brands Can Get in the Game. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 91

Advertising Agencies Advertisements Advertising Advertising Mediums 91

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40