WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. On the surface, paid campaigns promise quick wins. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. Guest post by Scarlett Finley.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

WordAgents

MAY 8, 2025

Finding good content writing agencies is like finding a partner who understands the needs and goals of your business. While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Take a moment to ask yourself: Why do you need a writing agency? Compose.ly

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. Marketing management trends don’t move slowly. They’re connecting marketing, sales, and support into one smart system. 5 Trends You Can’t Ignore Marketing is ALWAYS changing. AI in CRM and marketing isn’t new. AI won’t replace marketers.

Enterprise Management 278

Enterprise Management Marketing Management CRM Trends 278

Webbiquity

FEBRUARY 6, 2025

In the early days of your agency, things were simpler. SOPs Are The Vitamins Your Agency Needs To Grow Big And Strong One of the most crucial, yet often overlooked, aspects of scaling is the development of Standard Operating Procedures (SOPs). Support Scalability: Create a foundation for growth. Contributed post.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

WordAgents

MAY 21, 2025

Content production, performance tracking, and paid campaigns all require time, skill, and tools. Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process. One person may write posts, run ads, edit videos, and build reports.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM 274

CRM Email Marketing Click Rate Work Management 274

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Paid Search Agency 133

Paid Search Agency Lead Ranking ROMI Work Management 133

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. But across products, industries, and buyers, the common element is search. Yes, it’s an ad. Contributed post.

SEO 177

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 177

Marketing Insider Group

AUGUST 6, 2024

Ever feel like you’re throwing money into a black hole with your paid media campaigns? Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. A big part of automated paid media is programmatic advertising.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Automation 312

Vision Edge Marketing

OCTOBER 29, 2024

With the evolution from traditional search queries to AI-driven prompts, B2B companies must adapt to ensure their content and SEO are optimized for AI interactions. What must B2B companies do to adapt to this new aspect in the customer buying journey? This makes your customers’ searches more intuitive and accessible.

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Convince & Convert

OCTOBER 9, 2024

Despite what you may be hearing from different industry reports, it’s still very early in the game. AI should support your business goals, not the other way around. Leadership needs to drive this change by supporting their teams, solving the right problems, and selling the vision of AI adoption across the entire organization.

Paid Search Agency 168

Paid Search Agency Work Management Planning Marketing Management 168

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

WordAgents

JUNE 24, 2025

What Social Media ROI Actually Means Social media ROI refers to the value a business receives from its social media marketing investments. ROI helps decision-makers see if social media efforts support business goals or waste budget. Why Social Media ROI Matters Marketing teams face more pressure than ever to prove results.

Social Media 195

Social Media ROI Practices Media 195

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Paid Search Agency 135

Paid Search Agency Advertising Agencies Planning Tips 135

Marketing Insider Group

MAY 12, 2025

Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Video ads offer high engagement and strong click-through rates especially on YouTube and social platforms. Your landing page needs to match your ad alignment is key for conversions.

PPC 257

PPC Advertising Agencies ROI Advertisements 257

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. How transparent should agencies be about their AI usage? It’s redefining the value they deliver.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 118

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. Companies use this data to make informed decisions, improve customer understanding, and fuel growth, taking operations to the next level. What is CRM Reporting? What is CRM Analytics?

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. In this way, peer networks expand COIs to communities of influence.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. This is a strategic way to grow your business and build stronger client relationships.

Work Management 119

Work Management Marketing Management CMS Development Paid Search Agency 119

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

Personalization 142

Personalization Paid Search Agency Advertising Agencies Amazon 142

Vision Edge Marketing

NOVEMBER 19, 2024

stock market. According to McKinsey & Company, companies with a focus on long-term strategy are 47% more likely to outperform their competitors in both revenue and profitability. A global leader in agriculture, the company is committed to sustainable agriculture and global food security.

Practices 296

Practices Peer-to-peer Best Practices Business 296