Marketing Insider Group

OCTOBER 28, 2024

Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget. Image Source Creative optimization is an ongoing process.

Cost Per Click 309

Cost Per Click ROI Cost per Acquisition Optimization 309

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Targeting High-Value Accounts : Relationships with third-party experts and other well-regarded members in your community can accelerate access to decision-makers.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. This post looks at 10 practical ways to boost leads and maximize your demand generation.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Launch Marketing

SEPTEMBER 4, 2024

Lead generation is at the top of everyone’s minds right now. How can your organization generate more leads? What marketing methods are the most effective to fill the sales funnel with qualified prospects? How can you convert more leads? We’ve got you covered. Download the eBook now.

Sales Qualified Leads 106

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 106

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Enterprise Management 130

Enterprise Management Marketing Management Sales Qualified Leads Software 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Work Management Sales Qualified Leads 130

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. Here’s a quick review of the basics followed by seven strategic steps you can use to take your sales to the next level.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

WordAgents

MAY 6, 2025

You need a partner who can help set goals, build publishing systems, and create content that brings in new leads while you focus on serving existing clients. Youll know youre ready for the next stage when your content goals tie directly to lead generationwhen you need deeper SEO integration and publish more frequently.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Webbiquity

MARCH 14, 2025

Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective. AI-Driven Transformations in Web Design and B2B Digital Marketing I. While personalization has been a critical component of B2B marketing for several years, AI is elevating it to new levels.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

markempa

AUGUST 12, 2021

Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. leads) but not enough towards progression. Crazy, right?

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

MarketJoy

MARCH 21, 2025

Sales leads are like gold in this new age of competition and are vital for growth-oriented businesses and revenue generation. B2B Lead Generation Services enable businesses to find, connect, and engage customers interested in their products or services. What Are B2B Lead Generation Services?

Sales Qualified Leads 76

Sales Qualified Leads Ideal Customer Profiles Lead Generation High Quality Lead 76

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. Lead magnets can come in a range of different shapes and sizes.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Visitor Queue

JULY 4, 2025

Generating leads is only half of the battle. Knowing whether those leads are actually valuable is what separates good B2B marketing and sales teams from the great ones. That’s where lead generation KPIs come into play.

Lead Generation 87

Lead Generation Sales Qualified Leads Generation Leads 87

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Additionally, interviews revealed that research was, for the most part, under-leveraged by sales.

Sales Qualified Leads 136

Sales Qualified Leads Case Studies Content Case Study 136

NetLine

JULY 31, 2024

Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue.

Ideal Customer Profiles 92

Ideal Customer Profiles Sales Management Sales Qualified Leads Top of Funnel 92

Zoominfo

JULY 11, 2025

ZoomInfo has been helping businesses in every sector and vertical go to market for almost 20 years. ZoomInfo is a business-to-business (B2B) software and intelligence company that provides the Go-to-Market (GTM) Intelligence Platform for sales, marketing, and revenue operations (RevOps) teams. What Does ZoomInfo Do?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Sales Management Enterprise Management 130

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups.

B2B Marketing 161

B2B Marketing Work Management Planning Marketing Management 161

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your attention to turn into high-quality leads. The average B2B buyer interacts with a brand 36 times before purchasing a product or service.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Zoominfo

DECEMBER 5, 2024

That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, which identifies decision-makers or previously engaged leads visiting high-intent web pages, delivering real-time alerts so you can act fast. The WebSight Buyer ID uses cookies generated by a ZoomInfo script embedded on your website. privacy laws. privacy laws.

Zoominfo 147

Zoominfo Marketing Analytics Tools Sales Qualified Leads Marketing Websites 147

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. Demand generation, however, casts a wider net.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Trade Press Services

JUNE 23, 2025

That’s why forward-thinking organizations are investing in marketing personalization strategies to enhance engagement and drive conversions. To truly understand what’s working and scale efforts successfully, it’s critical to track key performance indicators (KPIs) that reflect content relevance, lead quality, and long-term customer value.

Sales Qualified Leads 83

Sales Qualified Leads Conversion Personalization Top of Funnel 83

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130