Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? Marketing is key in accelerating deals.

Sales Cycle 62

Sales Cycle B2B Sales Top of Funnel Lead Ranking 62

WordAgents

MAY 6, 2025

When content becomes a strategic asset rather than merely a marketing activity, evolution is just around the corner. They should introduce keyword research, competitor analysis, and content gap assessments to ensure every piece in your marketing playbook serves a specific purpose.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Lake B2B

JULY 9, 2025

In B2B marketing and sales, there’s often confusion around the terms sales cycle and sales funnel. After all, both relate to converting prospects into customers. Understanding the difference between the B2B sales cycle and […] Understanding the difference between the B2B sales cycle and […]

Sales Cycle 52

Sales Cycle Top of Funnel B2B Sales Marketing Funnels 52

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. Your Marketing team leverages tools like industry reports, news articles, and social listening platforms.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Inbox Insight

FEBRUARY 18, 2025

You’re not alone – the typical B2B sales cycle stretches over 2.1 But by rethinking your demand generation strategy, you can help prospects move more naturally toward purchase decisions while building stronger relationships along the way. Poor lead qualification wastes time on prospects who aren’t ready to buy.

Sales Cycle 52

Sales Cycle Demand Generation Agencies Demand Generation Lead Ranking 52

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast.

Enterprise Management 211

Enterprise Management Marketing AI Work Management Marketing Management 211

MarketJoy

NOVEMBER 18, 2024

Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. How Smart Companies Are Slashing Acquisition Costs by 50% Savvy businesses have moved beyond the “spray and pray” approach to marketing. What Is Intent Data?

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

NetLine

JULY 31, 2024

Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. It allows you to increase conversions, close more sales, and drive more revenue. What is pipeline velocity in B2B sales and marketing? Do the features not align with the marketing?

Ideal Customer Profiles 92

Ideal Customer Profiles Sales Management Sales Qualified Leads Top of Funnel 92

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

B2B Marketing 135

B2B Marketing Intent Signal Zoominfo B2B 135

Trade Press Services

DECEMBER 9, 2024

Engaged prospects trust your brand more, are easier to nurture, and are significantly more likely to progress through your sales funnel. For B2B businesses navigating long and complex sales cycles, this matters more than ever. What Is Interactive Marketing? Mason School of Business.

Top of Funnel 93

Top of Funnel Interactive Marketing Webinar Metrics B2B Marketing 93

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Early in my career, events terrified me.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Work Management Sales Qualified Leads 130

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

sagefrog

JANUARY 13, 2025

Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. Overcoming Challenges in Tech Lead Generation Navigating the complexities of tech sales cycles often requires aligning multiple stakeholders before decisions are made.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Sword and the Script | B2B

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions.

Trust Marketing 102

Trust Marketing Sales Cycle PR B2B Sales 102

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Chances are, theres been a breakdown between marketing and sales. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Advanced Search Functionality : Pinpoint prospects with precision.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Account Based Marketing Sales Qualified Leads 130

markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. Without clarity, your team will chase the wrong prospects, spread themselves too thin, and ultimately leave money on the table. They have sophisticated tech stacks, complex automation, and detailed processes.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. Real-time signals are the secret sauce.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Lead Scoring 350

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Zoominfo 130

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).

Positioning 177

Positioning Product Tips Churn Rate 177

Vision Edge Marketing

FEBRUARY 11, 2025

This article delves into three ways trust can revolutionize your growth strategies and your marketing and sales tactics, leading to long-term business value and success. By using branding to communicate sincerely, you resonate emotionally with your customers, prospects, and other stakeholders.

Lead Scoring 162

Lead Scoring Lead Ranking Business B2B 162

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk. Spam damages your brand.”

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing AI Enterprise Management Design 105

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).

Positioning 177

Positioning Product Tips Churn Rate 177

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Planning 306

Planning Effectiveness Customer Satisfaction Work Management 306

Sword and the Script | B2B

SEPTEMBER 10, 2024

Like other recent studies , it also found that sales cycles are getting longer. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. It’s an employer’s market right now. If you treat your employees poorly, then prospective customers don’t want to do business with you.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Software Ethics 117