Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.

B2B Marketing 282

B2B Marketing B2B Peer-to-peer Marketing & Strategy 282

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. In this way, peer networks expand COIs to communities of influence.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Instead, presenting helpful, well-supported arguments leads them to act on their own terms. Hard sales tactics push people away.

Top of Funnel 251

Top of Funnel Marketing Funnels Content Marketing Planning 251

Launch Marketing

JULY 9, 2025

For many small to mid-sized B2B technology companies, marketing often takes a backseat to product development and sales. But without a steady marketing engine, even the best solutions can struggle to gain traction. With the right approach, even modest B2B technology marketing efforts can generate measurable results.

Paid Search Agency 66

Paid Search Agency Advertising Agencies B2B Marketing Ad Building 66

SocialPilot

SEPTEMBER 5, 2024

But are you harnessing its power to promote your travel agency on social media? Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. SocialPilot is the social media management partner for several travel agencies and businesses.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. It should make for some impactful work in 2025!

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? People are smarter; they know not to click on things so attribution is tough; they’re doing more searching before putting their head above water.” ” Indeed, Hopping says that just over half of companies (54%) are hitting their pipe targets. The message got through.

DemandBase 120

DemandBase Account Based Marketing ABM Paid Search Agency 120

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Tactics 134

Tactics B2B Marketing Paid Search Agency Advertising Agencies 134

Webbiquity

AUGUST 8, 2024

In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy. Yes, it’s an ad. Affiliate sales support independent publishing. How did you decide to start your company?

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. However, when a prospect becomes a customer, this level of segmentation frequently disappears. In practice, customer marketing should be just as tailored and segmented as lead nurturing.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago. How much faster?

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Salesforce Marketing Cloud

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. In agent-first companies like this and especially those using Agentforce , the agentic AI layer of the Salesforce platform AI isnt just fixing problems. What does an Agentforce company look like?

Paid Search Agency 124

Paid Search Agency Marketing AI Lead Ranking Companies 124

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 196

Work Management Budget Programs Marketing Management CMO 196

sagefrog

JANUARY 13, 2025

By employing actionable strategies, technology companies can attract ideal customers and achieve measurable results. The Importance of Technology Lead Generation Effective lead generation is a growth engine for tech companies, ensuring competitiveness in a rapidly evolving industry.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

Marketing Insider Group

FEBRUARY 10, 2025

Whether because there are already too few hands on deck or the marketing skill set is lacking in-house, you might want to hire a third party specializing in helping businesses with marketing. Reasons You Should Outsource Your Marketing Needs Here are 10 signs that you should consider outsourcing your companys marketing needs.

Planning 130

Planning Marketing Budget Paid Search Agency Advertising Agencies 130

Webbiquity

NOVEMBER 5, 2024

To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Linking brand positioning and recruitment marketing can create a powerful synergy that elevates an organization’s presence in the marketplace.

Positioning 152

Positioning B2B Marketing Advertising Agencies Brand Identity 152

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. Contact or company lists. Use years of experience as an alternative.

Paid Search Agency 117

Paid Search Agency Linkedin Ads Ideal Customer Profiles 117

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. Identify Your Content Marketing Goals Before diving in to choose the most effective channels to use, take some time to identify your content marketing goals. Is your goal to generate more leads?

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

Webbiquity

MARCH 31, 2025

Data-driven insights have become a mainstay among high-performing companies. Competition has intensified, and companies failing to harness data-driven intelligence are at risk. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing AI 139

Marketing AI Generation Work Management Paid Search Agency 139

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. Privacy remains a concern for consumers.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. Unlike an ad seen online or in a mobile app (or in a game), it’s persistent. We’ve seen that across the board, no matter what the demographic is.

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Webbiquity

MARCH 14, 2025

Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective. AI-Driven Transformations in Web Design and B2B Digital Marketing I. While personalization has been a critical component of B2B marketing for several years, AI is elevating it to new levels.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Top of Funnel 121

Top of Funnel Marketing Funnels Planning Multi-Channel 121