Industrial Marketing Today

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

Lead scoring is a key component of marketing automation and a very effective tool for aligning sales and marketing. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. From Marketo : Lead Scoring Success Kit. B2B Marketing Blog > Lead Scoring.

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing.