• BIZNOLOGY  |  WEDNESDAY, JULY 26, 2017
    [Marketing, Marketing Automation] Getting to ABM: notes from the field
    Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. Enli is the market leader and always looking for ways to maintain their lead.
  • MODERN B2B MARKETING  |  MONDAY, JULY 24, 2017
    [Marketing, Marketing Automation] Content and the Knowledge Economy
    In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The evidence proves it, organizations that share valuable knowledge via content marketing experience nearly 8x the site traffic of organizations that do not. In fact, 75% of marketers already using an interactive content plan are looking to increase their use of this medium. Marketing Automation.
  • CHIEFMARTECH  |  SUNDAY, JULY 23, 2017
    [Marketing, Marketing Automation] Is marketing technology entering a post-platform era?
    One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), Or even replacing one marketing cloud with another.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Marketing, Marketing Automation] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool.
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Marketing, Marketing Automation] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing. The most important step in the 6-step process for Account Based Marketing is choosing which target accounts will receive the focus of our resources. One of the key elements of a Marketing Qualified Account is understanding intent. Marketing automation reports.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 7, 2017
    [Marketing, Marketing Automation] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    Odds are your sales and marketing departments have spent a great deal of time and money answering this question. Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model. What type of client is the “right fit” for your business?
  • FATHOM  |  THURSDAY, JULY 6, 2017
    [Marketing, Marketing Automation] Leverage Marketing Technology to Improve your Business
    You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the core concepts of a successful business are still in place – listen to your audience , learn what your customers are saying, and improve and adapt to changes in the market. It’s in identifying these tools and understanding their core purpose that your business can truly benefit from marketing technology.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Marketing, Marketing Automation] Learn How To Use Quora Ads for B2B User Acquisition
    Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Vettery’s Marketing Team. To give context for our audience, tell us about your marketing team. Jaime: Our marketing team is made up of a combination of email marketing, ops, analytics, and then, as I mentioned, what I focus on is the paid user acquisition. Marketo, Hubspot, things of that nature.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 13, 2017
    [Marketing, Marketing Automation] B2C Marketing: What No One is Talking About 
    It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Respectful Marketing.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Marketing, Marketing Automation] 5 Types of Marketing Automation for Businesses to Consider
    Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. Email Marketing Software.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 12, 2017
    [Marketing, Marketing Automation] 3 Reasons Why Marketers Need Project Management Tools
    Marketers live and die by their automation solutions. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. And they can especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 9, 2017
    [Marketing, Marketing Automation] How to Assess the Relevancy of 3rd Party Intent Data
    At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. This data then helps organizations determine where to aim their outbound marketing efforts.”. A Nascent and Confusing Market.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 7, 2017
    [Marketing, Marketing Automation] 7 Ways to Increase Sales with Marketing Automation
    You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. So, how can you tap into different aspects of marketing automation to increase sales? Tired of hearing sales complain about marketing’s unqualified leads?
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketing, Marketing Automation] Marketing Automation: It’s Not Magic, It’s Marketing
    The marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities. And while marketing technology does unlock some promising potential, it’s important to recognize that the foundation is same as it’s always been – marketing.
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketing, Marketing Automation] Marketing Automation: It’s Not Magic, It’s Marketing
    The marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities. And while marketing technology does unlock some promising potential, it’s important to recognize that the foundation is same as it’s always been – marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 30, 2017
    [Marketing, Marketing Automation] 3 Steps to Building an Employee Advocacy Strategy
    I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 24, 2017
    [Marketing, Marketing Automation] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic , a staple in the martech space. The 2017 Marketing Technology Landscape Supergraphic, which grew 40% since last year. Organizations are leveraging marketing technology suites like Adobe Marketing Cloud and Oracle Marketing Cloud while continuing to leverage specialized solutions (predictive, social, work management) to fill in the gaps.
  • LEANDATA  |  WEDNESDAY, MAY 17, 2017
    [Marketing, Marketing Automation] Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away
    Change Marketing Automation Send-From Email Addresses: If you use platforms such as Marketo to personalize outbound marketing emails from an SDR’s email address, you’ll want to switch it temporarily. Marketing spends a lot of time and money generating leads. Decide what segment has the greatest urgency — enterprise, mid-market or SMB. Marketing Operations Sales and Marketing Leadership Sales Operations
  • 6SENSE  |  TUESDAY, MAY 16, 2017
    [Marketing, Marketing Automation] The Next-Generation CMO’s Revenue-Driven Approach to Marketing
    Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results. While this is a great problem to have, it’s one that we need to address to truly be efficient in how we marketmarketing dollars are not infinite, and we can’t be boiling the ocean. . Flexing Marketing’s Business Muscles.
  • LEADSPACE  |  TUESDAY, MAY 16, 2017
    [Marketing, Marketing Automation] How To See Through Your Sea Of Data — And Find Your Ideal Customers
    Among the most perplexing challenges facing demand gen marketers — and B2B marketing and sales more generally — is the difficulty seeing your customers through a never-ending mass of data, which only keeps growing. According to a recent industry study , most existing B2B marketing technologies do not adequately address this problem. Put aside account-based marketing for a moment. Batch-and-blast marketing, if it ever worked, is a thing of the past.
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Marketing, Marketing Automation] 5-Step Guide For Driving Revenue Through Field Event Marketing
    That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. And with the SiriusDecisions Summit coming up soon, we wanted to share a guide for marketers looking to leverage field marketing events. 2) Pre-event marketing.
  • LEADSPACE  |  THURSDAY, MAY 11, 2017
    [Marketing, Marketing Automation] 5 Ways Your Sales Funnel Will Suffer If You Don’t Know Your Audiences
    Knowing your target audience and understanding what speaks to them is fundamental to marketing successfully. This simple statement will sound obvious to most marketers. And yet, for B2B marketers specifically, pursuing an audience-centric approach is a real struggle. Of course B2B marketers are trying to focus on the problems they’re solving, rather than how cool they think their product itself is. Fortunately, B2B marketing technology has finally caught up.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 10, 2017
    [Marketing, Marketing Automation] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. You can download higher-resolution versions of this graphic, which you’ll need to zoom into in order to read it: Marketing Technology Landscape Supergraphic (2017) — 4.6MB slide. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Software
  • CHIEFMARTECH  |  TUESDAY, MAY 9, 2017
    [Marketing, Marketing Automation] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.).
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Marketing, Marketing Automation] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If With Vidyard, marketing teams can increase leads, sales teams can create more opportunities and customer service teams can achieve higher customer satisfaction,” says Jeff Loeb, chief marketing officer at Vidyard.
  • BULLDOG SOLUTIONS  |  FRIDAY, MAY 5, 2017
    [Marketing, Marketing Automation] Reaching the Summit: Top 3 Takeaways from Marketo’s Marketing Nation Summit
    Last week, I had the good fortune to attend Marketo’s Marketing Nation Summit in San Francisco. Over the course of two and a half days, I, along with more than 6,000 other marketers, heard great keynotes and attended breakout sessions ranging in topics from analytics to account-based marketing (ABM) to customer experience (CX). Think about it: Buyers still want to be marketed to. So, what’s next from Marketo? Did you attend Marketing Nation Summit?
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Marketing, Marketing Automation] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    Year after year, spring typically is a heavy event season in marketing land. You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . We gave away 300 Mimosas in about 90 minutes at Marketo. I guess marketers like getting their drink on! . .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 2, 2017
    [Marketing, Marketing Automation] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.” No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. Modern Marketing b2b Consumer
  • BIZIBLE  |  FRIDAY, APRIL 28, 2017
    [Marketing, Marketing Automation] 7 B2B Marketing Principles For CMOs and Directors
    Yet, this is common reality for B2B marketing leaders. But marketing organizations struggle with understanding how to use that data to make decisions. In this post we cover 7 ways marketing leaders can make better use of the teams and resources around them to grow the business. These B2B marketing principles are inspired by the Marketo Summit 2017 case study session presented by the marketing leadership team at TIBCO. B2B Marketing
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Marketing, Marketing Automation] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Her wit is as sharp as her marketing skills. It’s marketing automation for ABM!
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Marketing, Marketing Automation] The Truth about Cold Email
    There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Good sales and marketing teams target specific people , for specific reasons, with specific messages. of Marketers are Leveraging Data, Are You?”. What is spam?
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Marketing, Marketing Automation] Observations from the 2017 Marketo Summit
    This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The post Observations from the 2017 Marketo Summit appeared first on The Point.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Marketing, Marketing Automation] How to Make the Most of Marketing Nation 2017
    Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. Summit is packed with great information and even greater marketers. The problem is, it can be hard to know how to take it all in—and to make sure you come home with actionable information for your marketing team. Marketers need to evolve.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Marketing, Marketing Automation] How to Make the Most of Marketing Nation 2017
    Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. Summit is packed with great information and even greater marketers. The problem is, it can be hard to know how to take it all in—and to make sure you come home with actionable information for your marketing team. Marketers need to evolve.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Marketing, Marketing Automation] 4 Steps to Create Awesome Interactive Content
    Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. Fortunately, interactive content makes a marketer’s job just a little easier. And, perhaps best of all, it can be fully integrated with your digital or engagement marketing platform. Connect to Your Marketing Platform. Content Marketing b2b
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Marketing, Marketing Automation] How to Define the Scope and Vision of Your Engagement Platform Implementation
    My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation. Marketo suggests a “Crawl, Walk, Run” phased approach. Marketing Automation b2b Consumer
  • FATHOM  |  THURSDAY, APRIL 13, 2017
    [Marketing, Marketing Automation] [Interview] Accomplish Account Based Marketing Success at Marketing Nation
    As a concept, Account Based Marketing is nothing new. With new technology applications to bring this strategy to life, though, the buzz for Account Based Marketing has been growing. So, it’s no surprise that Marketo—the leading provider of engagement marketing software and solutions—released its own ABM module in September of 2016. Victoria Grieshammer: What are you most excited about for Marketing Nation? What role will it play in marketing moving forward?
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Marketing, Marketing Automation] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Marketing, Marketing Automation] 12 Marketo Summit 2017 Sessions You Should Attend
    Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. With this many sessions, deciding which to attend can be tough, so we’ve pulled out the ones that are most relevant to B2B marketers who are data driven and focused on optimizing the entire funnel. A case study in operating marketing like sales, from CMO planning to demand generation. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Marketing, Marketing Automation] How to Leverage Social Intent Data for Email Marketing
    Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. However, a common challenge is that marketers simply don’t have enough data about their buyers’ interests and timing. To implement real-time, intent-based email marketing, you need intent data. Email Marketing b2b
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Marketing, Marketing Automation] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Vero Donelle is a Market Outreach Specialist at Alongside. Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Marketing – share launch details with your organization. Blog Customer Success Internal Communications Marketing Sales Technical Support
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Marketing, Marketing Automation] 6 Easy Ways to Perfect Your Landing Pages
    Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. For our Definitive Guide to Marketing Automation, we prompt visitors to “Get Guide Now.”
  • FATHOM  |  WEDNESDAY, APRIL 5, 2017
    [Marketing, Marketing Automation] Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations
    When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway. Suffice it to say, I’m shocked that I’ll be presenting a session at Marketo Summit 2017 on the topic of Marketing Operations. Marketers – trendy sort that we are – have colloquially abbreviated this concept as MOPs, and I think the convenient comparison to the household cleaning implement doubles as the perfect metaphor.
  • TYPE A COMMUNICATIONS  |  TUESDAY, APRIL 4, 2017
    [Marketing, Marketing Automation] Real-Time Personalization 101: What It Is and When To Use It
    And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready. Marketing Carla Johnson The MX Group Tim Cook Type A CommunicationsApril 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. read more.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Marketing, Marketing Automation] THE HACKIES: A CMO’s guide to integrating marketing technologies
    Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities. The integration didn’t support the ability to pass the response data from a completed survey to the MAP, which could provide much more value to marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Marketing, Marketing Automation] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven. Align Sales and Marketing. Account-Based Marketing b2
  • FATHOM  |  THURSDAY, MARCH 30, 2017
    [Marketing, Marketing Automation] The Top 4 Reasons Marketo Summit Matters to Your Business
    Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. Nearly 6,000 marketers from businesses spanning hundreds of industries and disciplines gather every year to learn about the latest trends and best practices in the marketing world. Visiting Summit’s tradeshow floor is like going to the mall for all the latest marketing technology.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Marketing, Marketing Automation] The One Hack All Marketing Operations Leaders Need
    Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them. One of these hacks carries more weight than others, however, and is essential to the success of all B2B marketing and sales organizations.
  • VIDYARD  |  TUESDAY, MARCH 28, 2017
    [Marketing, Marketing Automation] Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video
    Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. At Influitive , we’ve worked for the past five years to build a whole new category of marketing—advocate marketing—to help B2B companies ignite growth through the voices of their customers. It’s my job to educate our prospects on what advocate marketing is, why it’s important, and why they need it.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Marketing, Marketing Automation] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor. Prove How Marketing Contributes to Business Growth. Engagement Marketing b2b Consumer
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Marketing, Marketing Automation] The 17 Best Social Media Management Tools
    And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Sample review: “Buffer is a great automation tool.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Marketing, Marketing Automation] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. The net result: Marketers can maximize the value of every advertising dollar they spend.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Marketing, Marketing Automation] Interview with Infer on Predictive and ABM
    Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides. In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). Additionally, we can build Market Development Models for companies. The company had a “champagne problem” of so many leads that they were breaking their marketing automation system.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Marketing, Marketing Automation] How to Properly Diagnose a Failed Email Campaign
    As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. Content Strategy Marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Marketing, Marketing Automation] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Automation starts with data.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. Marketing Strategy
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketing, Marketing Automation] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. Marketing Automation b2b Consumer
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Marketing, Marketing Automation] 21 Stats You Need to Know About Marketing Automation
    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Marketing, Marketing Automation] Marketing’s Artificial Intelligence Revolution Is Here
    Chief marketing officers have one of the hardest jobs in the corporate world. After years of swift technological development disrupted marketing to its core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. Should marketing leaders panic or celebrate? And how does it apply to marketing?
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Marketing, Marketing Automation] Creativity and Productivity: The Importance of Focused Downtime
    If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. Marketing Strategy
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Marketing, Marketing Automation] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Marketers Need to Evolve.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Marketing, Marketing Automation] Business Value Summit Interview – Getting The Most from your Business Value Program
    A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. were low and considered less than successful for the enterprise market. When developing a business value sales or marketing program, one of the greatest challenges I see is unnecessary complexity in the programs and tools. Product marketers and sales specialists live and breathe their solutions every day.
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Marketing, Marketing Automation] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Depending on your business model, target customer, and maturity of your sales/marketing teams, you’ll need to assess what makes the most sense for your business. Generally speaking, if you’re pursuing an ABM strategy, you want to align and personalize your marketing and sales efforts across target account segments. Ultimately, these are the segments you’ll be applying different marketing or sales strategies to. Account Based Everything Account Based Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Marketing, Marketing Automation] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Marketing automation systems could get the same details but usually take more general information, such as persona codes used in segmentation. User-created rules can pick records meeting specified criteria and send them to different marketing automation campaigns.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Marketing, Marketing Automation] Orion is 17.5 light years away, and so is Marketo’s Big Data Project
    Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all. If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. We want you to be successful in your marketing efforts and your big data driven ambitions. Marketing Automation marketing automation Marketo
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing, Marketing Automation] 3 Ways Marketing Automation Changed My Life
    Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo. Marketing is no longer making hats.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing, Marketing Automation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Marketing, Marketing Automation] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketing, Marketing Automation] Account-Based Everything: What it Takes to Win the Big Game
    Unfortunately, when it comes to account-based initiatives, too many marketing and sales teams only put them together as they go along. As with professional sports athletes, marketing and sales teams must not only have a will to win, they need to have a will to prepare to win. Let’s say your Marketing Ops team wants to send direct mail packages with bottles of wine to 200 targeted CEOs. Account Based Everything Account Based Marketing Account Based Sales Development
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [Marketing, Marketing Automation] Account-based Everything, Measuring ROI, and the Future of ABM
    ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. Charlie: I’m the Director of Marketing of at Engagio, founded by former Marketo founder, Jon Miller. You’ll note that Account-Based Everything is not a new idea but it’s a trending practice that marketing and sales organizations are using, and it’s spreading like a wildfire.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketing, Marketing Automation] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly. “ Infer Behavior Scoring for Pardot Increases Sales and Marketing Impact.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Marketing, Marketing Automation] Where Are You on the Marketing Maturity Curve? [Report]
    As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . When I started at Marketo last fall, I was excited to see how data-driven this company is. 2017 Marketing Benchmark Report–North America . As our own CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today?
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] 2016’s Must-Read List for B2B Marketers
    Successful marketers are well-rounded. There’s a massive amount of great content out there to help modern marketers with digital transformation. It’s 2017 and you either have an account-based marketing (ABM) program in the works or are looking to launch one soon. what questions to ask when it comes to sales and marketing alignment, reporting and setup. Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] 2016’s Must-Read List for B2B Marketers
    Successful marketers are well-rounded. There’s a massive amount of great content out there to help modern marketers with digital transformation. It’s 2017 and you either have an account-based marketing (ABM) program in the works or are looking to launch one soon. what questions to ask when it comes to sales and marketing alignment, reporting and setup. Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] Why Atlassian will be a $50+ billion company in 10 years
    I project it will reach a $50 billion market cap in 10 years by taking over software for teams. With JIRA, Atlassian built a very extensible framework not just for product development but for prioritizing any project task or ticket and for creating automation via triggers and workflows. The biggest teams by far for most companies are their sales and marketing departments – two primary functions underserved by Atlassian today.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketing, Marketing Automation] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketing, Marketing Automation] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Marketing, Marketing Automation] How to Leverage Intent Data to Drive More Revenue
    Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. Using a marketing automation platform, you can then track their page views.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Marketing, Marketing Automation] 5 Steps to Kickstart Your Account-Based Marketing Program
    Author: Hila Nir The value of account-based marketing (ABM) is undeniable. If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Guest Bio: Justin is a marketing and sales technologist and operations expert, and a 2x Marketo Champion.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] Tools and Tips for Outbound Sales Prospecting
    Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase.
  • LEADSPACE  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] How to Effectively Segment Your Inbound Leads
    Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). It is recommended as a part of your marketing automation set up to test a set of leads against the profiles to ensure there is not much overlap, so that each inbound lead is clearly defined against one persona.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing, Marketing Automation] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers. Digital marketing Integrated marketing Marketing automation Research AR artificial intelligence augmented reality consumer IoT digital signage IAB IDC IoT machine learning marketing automation Marketo predictive analytics touchpoints VR
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing, Marketing Automation] 12 Questions You Need to Ask Before Hiring an SEO Company
    Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.
  • LEADSPACE  |  TUESDAY, JANUARY 17, 2017
    [Marketing, Marketing Automation] How to Drive More Sales with Intent Data
    B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketing, Marketing Automation] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketing, Marketing Automation] How Publishers Develop and Monetize Audiences with Digital Marketing
    For thousands or millions of audience members, that level of detail is unattainable unless you have a single hub for all your audience data that automates a cross-channel listening process in real-time and can incorporate other data sources to build a rich, complete profile for individuals within your audience. Gartner says that digital marketers who master the art of triggers see their “messages receive, at minimum, five times the response rate of non-targeted messages.”
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Marketing, Marketing Automation] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many? That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List. Every marketing team knows: an A/B test is only as good as your end data.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing, Marketing Automation] Alicia Folwarski: Unleashed
    Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing, Marketing Automation] Alicia Folwarski: Unleashed
    Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketing, Marketing Automation] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. You will need to look at other important indicators like the demographic scores, leads scores , marketing qualified leads, and pipeline that each campaign is generating. Digital Marketing b2b
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Marketing, Marketing Automation] 4 Effective Methods to Increase Your Survey Response Rates
    Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. It’s likely your survey is just one of many marketing messages your audience receives every week, so how do you cut through the noise and get them to not only pay attention to your survey but also fill it out? Try posting your survey in your social media channels or embedding it into relevant marketing pages.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Marketing Automation] 10 New Year’s Resolutions to Improve Customer Experience
    While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. Automated content audits.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Marketing Automation] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. The plight of B2B marketing.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Marketing Automation] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. Most marketers are creatures of habit.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Marketing Automation] 7 Ways to Generate Leads on Social Media
    This Twitter poll from Pam Moore , CEO and Founder of Marketing Nutz, helps her understand how her audience feels about Snapchat for B2B marketing. With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast.
  • ENGAGIO  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] 5 Reasons Why Account-Based Marketing is Here to Stay
    For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice. Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified email marketing to professional Marketers who deserved a spot at the Revenue table. 4: Marketing & Sales Alignment is a Familiar Struggle.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] The Email Marketing Superhero: ALT Tag
    said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Email Marketing b2b ConsumerAuthor: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said
  • LEADSPACE  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] Most Exciting Marketing Technologies to Adopt in 2017
    After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media.
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