• BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [Marketing, Marketing Automation] The 10 most fascinating people in B2B marketing in 2017
    My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Top 10 lists are everywhere this year.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Marketing, Marketing Automation] 6 KPIs For Content Marketing
    Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Unfortunately, In the smaller silo of content marketers, the “what do I measure?” These content marketing KPIs are intended to measure awareness and interest.
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Marketing, Marketing Automation] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    Known v isitors have identified themselves via form fill or clicked a link in an email sent through marketing automation. In other words, known visitors have performed an action to which your marketing automation platform has assigned a cookie. Anonymous visitors are cookied by your marketing automation platform but have not identified themselves by name or email. Partner examples: Marketo, Eloqua.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Marketing, Marketing Automation] 4 Ways a Knowledge Management System Helps Align Your Strategy
    Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? He states that advertising and marketing are crucial for generating sales and profiles. ” The question now, if marketing and advertising are the essential elements to generate sales and profiles, how is the process managed and executed when it comes to large-scale businesses? Marketing and Sales Alignment. Market Research.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Marketing, Marketing Automation] Interview with Moni Oloyede
    Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I’m very passionate about marketing operations.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Marketing, Marketing Automation] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    . For a century, marketing and advertising were the same thing. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. . To quote the blog post that started the conversation around engagement marketing: . . marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. . . Marketo. .
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Marketing, Marketing Automation] Marketing technology: Tech that makes Heinz Marketing tick
    After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs. Another important note – every marketing technology stack is different and unique for a reason. Marketo.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Marketing, Marketing Automation] 6 Free Cross-Training Ideas for B2B Digital Marketers
    In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.
  • THE POINT  |  THURSDAY, DECEMBER 28, 2017
    [Marketing, Marketing Automation] Report: 19 Experts on the State of Marketing Automation
    Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)
  • SNAPAPP  |  WEDNESDAY, DECEMBER 27, 2017
    [Marketing, Marketing Automation] Inside Look: The Creative Approach to an Award-Winning Content Campaign
    In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive Infographic. . A very popular response we hear from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. . The plight of B2B marketing. . Top marketing priority. Marketing team size. Marketing automation platform.
  • EMEDIA  |  WEDNESDAY, DECEMBER 20, 2017
    [Marketing, Marketing Automation] How Paycor Hit Pay Dirt Through Marketing-Sales Alignment
    In this week’s blog article we discuss a truth that we at emedia have realized since the early years of demand generation: Those who prioritize Marketing-Sales alignment enjoy the greatest growth within their markets. Enjoy the story of HR & payroll solutions vendor Paycor , and their VP of Sales & Marketing Technology Brian Vass. Paycor’s marketing department evolved further and faster than few others we have seen to become a true revenue marketing machine.
  • BIZIBLE  |  THURSDAY, DECEMBER 14, 2017
    [Marketing, Marketing Automation] Unveiling the First Salary Benchmarks Report for Marketing Operations
    In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role. The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. Impact Of Marketing Automation Specialization On Compensation.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Marketing, Marketing Automation] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    If you believe as I do that HTTPS is going to be the new standard, then I bet you’re thinking about what you actually need to do to ensure your corporate web pages and your Marketo landing pages are secured. Are there any steps that marketing needs to take when creating new pages on your corporate site? Third party vendors could include your marketing automation tool, email service provider, or content management system. Marketo Secured Domains for Landing Pages.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Marketing, Marketing Automation] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . Jostle | Growth Marketing Director. . .
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Marketing, Marketing Automation] The Ultimate 126 B2B Sales Tools Rankings For 2018
    We sifted through B2B sales tools on Capterra , G2 Crowd , Gartner and more to pull out our top 126 picks for everything from new-age social selling tools to B2B sales automation software. Nimble: The #1 Rated Social Sales & Marketing CRM. Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Growlabs: Combine targeted B2B lead generation with powerful automation. Prospect.io: Sales Automation Platform for modern B2B sales teams.
  • BOP DESIGN  |  TUESDAY, DECEMBER 5, 2017
    [Marketing, Marketing Automation] A Look Back & a Look Ahead for B2B Marketing
    At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing. Specifically, we’ll take a look ahead at what marketers should keep an eye on and incorporate into their strategies, as well as a look back to see what trends and strategies are fading out in popularity. Marketing Automation.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Marketing, Marketing Automation] SEO Cheat Sheet: Best Practices for On-Page Optimization
    To hit that target, you need a content marketing plan and a good engagement platform. There are four ways to do this: Manually cull keywords from your existing sales and marketing materials, your current content, and the words you use to describe your products and services. Generate a list of high-performing keywords from your marketing automation software. Keywords used to be enough for a savvy SEO/content marketing strategy, but not anymore.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 1, 2017
    [Marketing, Marketing Automation] 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry
    Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. Most industries are far ahead of financial services with insight-driven marketing.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Marketing, Marketing Automation] 41 Top Lead Generation Tools of 2017
    Email marketing, cold outreach, and content marketing are all viable options to generate leads. Email Marketing. Complete Marketing Automation. Process Automation. Email Lookup Tools These tools help to automate the process of finding someone’s email address. Hubspot Sales Pricing: Free, Paid plans start at $50/month Rating: 4.5/5 stars on GetApp (Based on 658 reviews) Hubspot Sales is a division of Hubspot’s complete marketing and sales platform.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Marketing, Marketing Automation] 41 top lead generation tools 2017
    Email marketing, cold outreach, and content marketing are all viable options to generate leads. Email Marketing. Complete Marketing Automation. Process Automation. Email Lookup Tools These tools help to automate the process of finding someone’s email address. Hubspot Sales Pricing: Free, Paid plans start at $50/month Rating: 4.5/5 stars on GetApp (Based on 658 reviews) Hubspot Sales is a division of Hubspot’s complete marketing and sales platform.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Marketing, Marketing Automation] Marketing Gone Global: How To Strategize for an International Enterprise [CMO Interview]
    As she leads the marketing efforts of an international enterprise, Yaffa Cohen-Ifrah shares how she and her team plan their strategies for marketing their solutions across the globe. She has been leading the marketing team at Sapiens for the past four years, and she speaks with a great deal of excitement and passion for marketing. What does planning mean to you in the context of marketing? My marketing management team has goals that can be measured,” she said.
  • TERMINUS  |  MONDAY, NOVEMBER 20, 2017
    [Marketing, Marketing Automation] How Uberflip Uses Terminus for Account-Based Marketing
    Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. As an Account-Based Marketer, Heidi develops marketing strategies to drive interest, engagement, and revenue acceleration from top tier accounts at Uberflip. Getting Started with Account-Based Marketing (ABM). Marketo Click To Tweet.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Marketing, Marketing Automation] 5 Ways Marketing Automation Makes Engagement Easy
    As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. But creating engaging, personalized experiences for our audiences is an aspect of marketing that most marketers find difficult, and at times insurmountable. Overwhelmingly, most of this engagement can be achieved with a marketing automation platform.
  • THE MX GROUP  |  FRIDAY, NOVEMBER 17, 2017
    [Marketing, Marketing Automation] Your Questions About ABM — Answered!
    I recently hosted a webinar on how to operationalize account-based marketing. As part of Demand Gen Report’s Strategy & Planning Series, the webinar was designed to take marketers through the seven main steps of planning, executing and measuring ABM — with “crawl,” “walk” and “run” options to accommodate any organization’s ABM readiness. Which team is typically responsible for prioritizing accounts: Sales or Marketing? In this case, automation and scale matter a lot less.
  • BIZIBLE  |  THURSDAY, NOVEMBER 16, 2017
    [Marketing, Marketing Automation] The Complete Guide To Multi-Channel Attribution Models
    For B2B marketers, touchpoints are basically a data table with each row being a touchpoint and each column having information describing that touchpoint, like the person, opportunity, content, web page, form, location, time, campaign and revenue value, associated with that touchpoint. The purpose of attribution is to help marketers understand what marketing actions and touchpoints influence revenue and conversions. Salesforce Marketing Attribution.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 15, 2017
    [Marketing, Marketing Automation] The Key to Successful ABM: Marketing and Sales Alignment
    Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. The reality is, the sales team is not only holding marketing back from a necessary evolution, they are holding themselves back if they’re not getting on-board with ABM. 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. Sales and Marketing Alignment is Crucial.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Marketing, Marketing Automation] How to Run A Scaleable Holiday Marketing Program
    The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. With that in mind, here are three holiday gifting programs that you can execute without having to devote a small army of marketers to running the logistics. With the help of marketing automation tools, you can send your content gift using email, social media , and landing pages. Engagement Marketing b2b Consumer
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Marketing, Marketing Automation] Increase Conversions With a Content Marketing Platform
    My company challenged me to show ROI for our content marketing program. It’s part of the reason why automating personalized content recommendations are so popular. Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Marketing, Marketing Automation] Enterprise Marketing Best Practices for 2018
    20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. If your company is in the precarious position between market leader and losing ground to a competitor, it’s time to push forward. Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. Inbound Marketing: Scaling Content for the Enterprise.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Marketing, Marketing Automation] The Right Technographics for B2B Technology Marketers
    The Right Technographics for B2B Technology Marketers. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest. This is information you can use to out-market, out-sell and outgrow your competition. Learn how you can start using technographics to maximize the impact of your marketing and sales programs by visiting our technographics page.
  • VIDYARD  |  THURSDAY, NOVEMBER 2, 2017
    [Marketing, Marketing Automation] New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
    KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 2, 2017
    [Marketing, Marketing Automation] 3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)
    It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. Automation Scales ABM and Reduces Risk.
  • LEADFEEDER  |  MONDAY, OCTOBER 30, 2017
    [Marketing, Marketing Automation] How to align sales and marketing with a lead management process
    I was lucky enough to catch up with a few sales and marketing leaders recently from companies like LeadGenius, Socedo and Metadata, to learn more about how their teams develop a sales pipeline with lead management best practices. said they have a process for all inbound leads that includes enriching each lead with demographics, technology stack, marketing data, and sorting by alphabet and assigning leads to sales development team members.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Marketing, Marketing Automation] 6 Email Marketing Tips for the B2B Marketer
    Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. There is a way to increase the likelihood that content created for leads will be consumed: email marketing. By adding modern email marketing strategies to existing lead nurturing efforts, you can deliver relevant content and personalized communications directly to leads on a channel they monitor actively. Email Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 26, 2017
    [Marketing, Marketing Automation] Real Life Experiences in Cleaning Up Your Marketing Data
    One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. All of the panelists were seasoned marketers with extensive marketing automation experience. They came from a wide range of industries and their Marketo instances ranged in size from 150,000 records to over 10 million. Need help with creating a marketing and sales partnership?
  • LEADFEEDER  |  THURSDAY, OCTOBER 19, 2017
    [Marketing, Marketing Automation] After writing 10,000 cold emails for 550 companies, this CEO shares her strategy for getting higher response rates
    In the last four years, SalesFolk CEO Heather R Morgan has helped over 550 B2B companies improve their sales and marketing emails. The example below is an email she received from Marketo, a well known marketing automation company. This email from Marketo caught Heather’s attention for all the wrong reasons. Sending an email to Heather about a complex marketing automation system was a waste of time for both sender and recipient.
  • LEADSPACE  |  WEDNESDAY, OCTOBER 18, 2017
    [Marketing, Marketing Automation] How to Automated The Most Tedious Aspect of ABM
    Account-based marketing (ABM) has proven its mettle over the past several years, and is now well on the way to becoming an industry standard. But, like any marketing or sales strategy, ABM also comes with challenges of its own. Some of these challenges are strategic or organizational in nature — like aligning Sales and Marketing, or formulating appropriate content marketing strategies. Related: Where B2B marketers are going wrong with outbound marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 18, 2017
    [Marketing, Marketing Automation] How to Use Drip Campaigns to Nurture Existing Customers
    Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads. Email Marketing b2b Consumer
  • HG DATA  |  WEDNESDAY, OCTOBER 18, 2017
    [Marketing, Marketing Automation] The Right Technographics for B2B Technology Marketers
    If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest. This is information you can use to out-market, out-sell and outgrow your competition. For example, if a company is using Google Analytics, Omniture, Marketo or something where the code is readily available on the website, there are companies who can provide you with this digital signature information. Why You Need Technographics.
  • LEADSPACE  |  MONDAY, OCTOBER 16, 2017
    [Marketing, Marketing Automation] Why NOT to be a Data-Driven Marketer
    This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? Related Article: How ‘Big Data’ Left B2B Marketers Behind.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Marketing, Marketing Automation] 3 Steps to Applying Your Personas to Segmentation
    The answer lies in using technology to create segments, and tailor your marketing to each persona by assigning it a segment. Segmentation is the practice of dividing your database into identifiable groups for the purpose of tailoring your marketing and communication to your target audiences. Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas.
  • THE LEAD AGENCY  |  WEDNESDAY, OCTOBER 4, 2017
    [Marketing, Marketing Automation] The Definitive Guide to Machine Learning for Marketers in 2017
    Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Howwever, we will mainly be discussing the impact of machine learning on marketing. B2B Marketing Marketing
  • LEANDATA  |  TUESDAY, OCTOBER 3, 2017
    [Marketing, Marketing Automation] Golden State Warriors’ Kirk Lacob and Shasta Ventures’ Doug Pepper Will Headline Ops-Stars Conference
    “The Ops-Stars audience of sales and marketing operations professionals is focused on using data and technology to make their businesses more successful. ” Pepper is a visionary venture capitalist who recognized early the vast potential of the digital Marketing Technology sector. In 2006, he was the first investor in marketing automation giant Marketo. Marketing Operations Press Release Sales and Marketing Leadership Sales Operations
  • OKTOPOST  |  TUESDAY, OCTOBER 3, 2017
    [Marketing, Marketing Automation] The Missing Piece of Marketing Automation: Social Media Data
    You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about? To put your mind at rest, marketing automation is defined by Marketo a technological platform that … Marketing Automation Lead Generation Lead Nurturing Lead Scoring
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Marketing, Marketing Automation] Why Not To Be a Data-Driven Marketer
    Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? In this blog, I’ll cover why you shouldn’t be a data-driven marketer and what you should strive for instead. Automation is the Future.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Marketing, Marketing Automation] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Marketing, Marketing Automation] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Marketing, Marketing Automation] Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach
    In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Marketing, Marketing Automation] The Holy Grail of Data for B2B Technology Companies
    When we first started HG Data we had a general sense of the type of data products that we wanted to bring to the market. To validate our assumptions, we spent a lot of time talking to marketing and sales individuals in different roles, including managers, directors, VPs, and CMOs. During that market validation process we would preface our interviews by asking folks to describe to us what their Holy Grail of prospect information was.
  • THE MX GROUP  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Marketing, Marketing Automation] You’ve Got This! 4 Ways to Tune Up Your Marketing Automation Platform
    Chances are you have a marketing automation platform (MAP) and have been using it for some time. Tune-ups aren’t just for broken or old B2B marketing automation tools. Simply put, modern marketers can’t afford to neglect their tech. A surprising number of marketers with MAPs aren’t scoring their leads at all. Personalization is becoming an overused word in modern marketing conversations.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Marketing, Marketing Automation] 3 Ways to Turn Your Brand’s Supporters Into Fans
    I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job , as I now work on marketing and digital strategies to increase the fan experience at this terrific football club. It’s fun and challenging to see brands you’ve grown up with succeed in marketing and working from the inside to make the team and brand a relatable, engaging experience for customers. As marketers, we face a constant battle to turn customers into loyal fans.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 26, 2017
    [Marketing, Marketing Automation] How Account-Based Marketers Drive Revenue + More [2017 State of Pipeline Marketing Data]
    Account-based marketing is here to stay. It’s no longer a new strategy and marketers realize it can supplement traditional demand generation, not just replace it. As Allison Snow said in a recent Forrester blog post , “ Smart marketers are using ABM to support the goals they already had, not to change the game and achieve different outcomes.”. In this post, we focus on marketers who responded that 50% or more of their marketing is account based.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 21, 2017
    [Marketing, Marketing Automation] 11 Automated Emails You Should Be Sending with Your Engagement Platform
    Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation. Here are 11 of the most effective automated emails you need to start using so you can utilize your contacts to their fullest potential. Always remember that, when sending out automated emails , you’ll want to keep them short and to the point.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Marketing, Marketing Automation] From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing
    It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. . How does a smart marketer bridge the gap while also finding time to sleep at night? Events represent a major time and financial investment for many marketing organizations.
  • LEANDATA  |  TUESDAY, SEPTEMBER 5, 2017
    [Marketing, Marketing Automation] You Had a Great Event. Now What?
    Marketers devote substantial time to driving booth traffic. Here are my two cents on how marketing operations ought to be doing that. Then it routes the leads to the correct owners based on logic that our sales and marketing teams design together. Net-new leads without accounts go into a marketing nurture stream to be cultivated. But let’s say you don’t have a lead automation solution. We use Marketo.) OK, maybe you think a lot of this is Marketing 101.
  • HG DATA  |  FRIDAY, AUGUST 25, 2017
    [Marketing, Marketing Automation] How to Find New B2B Prospects Using Technographics
    The platform consists of various connectors that help companies get a consistent view of their data across various customer relationship management systems, marketing automation systems, customer support applications and event management systems. Marketo Integrations with Microsoft Dynamics, SugarCRM, Pipedrive, Zoho and Eventbrite. For more in depth information, you can also listen to Zak Pines, VP of Marketing at Bedrock Data, tell the story himself in our archived webinar.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 25, 2017
    [Marketing, Marketing Automation] 4 Ways Digital Marketers Can Make Data Work for Them
    There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. But, as the importance of data in marketing has greatly increased, the line between art and science has blurred. Is marketing more of an art, or is it becoming a hard science?
  • 6SENSE  |  THURSDAY, AUGUST 24, 2017
    [Marketing, Marketing Automation] Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne
    We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense! We sat down with David Simon, our new Chief Revenue Officer and Sanjay Kini, our new Vice President of Sales Engineering to hear more about their plans to help 6sense transform marketing technology and empower sales and marketing teams with the power of big data and artificial intelligence.
  • CONTENTLY  |  TUESDAY, AUGUST 15, 2017
    [Marketing, Marketing Automation] How Technology Is Revolutionizing B2B Events
    When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. Take Content Marketing World.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Marketing, Marketing Automation] How Inside Sales Enablement Can Help Increase Revenues
    Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates. So whether you have a team dedicated to sales enablement or it’s a tight partnership between sales and marketing , you stand to gain by enabling your sales team. Take the time to design, use, and optimize a marketing and sales process that gives your reps the opportunity for peak performance.
  • CHIEFMARTECH  |  MONDAY, AUGUST 14, 2017
    [Marketing, Marketing Automation] Marketing + Technology + Management – Hype = MarTech
    I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? In the grand view, marketing, technology, and management are becoming inseparable. voices in marketing.
  • BOUND  |  WEDNESDAY, AUGUST 9, 2017
    [Marketing, Marketing Automation] Personalizing for Alternative Audiences
    The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on. – account-based marketing lists containing key accounts and contacts. You can use your existing marketing automation platform to identify this group.
  • BOUND  |  WEDNESDAY, AUGUST 9, 2017
    [Marketing, Marketing Automation] Personalizing for Alternative Audiences
    The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on. – account-based marketing lists containing key accounts and contacts. You can use your existing marketing automation platform to identify this group.
  • WEBBIQUITY  |  TUESDAY, AUGUST 8, 2017
    [Marketing, Marketing Automation] The B2B Checklist for Evaluating Marketing Software
    Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. However, with all the marketing software you have to choose from, you owe it to yourself—and your organization—to be a little selective in your B2B marketing technology choices. B2B Marketing Software Evaluation Checklist.
  • LEAD LIAISON  |  MONDAY, AUGUST 7, 2017
    [Marketing, Marketing Automation] The Real Cost of a Legacy Marketing Automation Package
    Have you ever considered the real cost of a “spaceship” marketing automation platform (MAP)? For example, I saw a recent posting for a “Marketo Expert.” This tells me three things: The company is no longer looking for the best marketing mind. If you need to be an “expert” in the software, it makes you wonder how the rest of your sales and marketing team will be able to collaborate and improve upon the value of such software via execution.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 7, 2017
    [Marketing, Marketing Automation] Three Questions to Help You Live Your Best Marketing Life
    We’re already more than half way through the year, but that doesn’t mean it’s not the perfect time for marketers to do a gut check on how they’re operating. I recently attended an interview our Group Vice President of Corporate Marketing, Karen Steele , did with theCUBE , on marketing in the Engagement Economy. I’ve distilled them into three key questions that marketers can ask themselves to make powerful changes to their marketing today or any time during the year.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 2, 2017
    [Marketing, Marketing Automation] Healthcare Marketers: It’s Time to Transform
    And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. And one thing is clear: every healthcare marketing team feels overwhelmed to some degree. . Healthcare marketing needs to transform. Marketing Program Strategy .
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 1, 2017
    [Marketing, Marketing Automation] Are Websites Getting Easier or Harder to Create?
    The industry had barely even been born yet – so there wasn’t exactly a lot of expertise or experience being touted in the market. With nothing more than a computer and an internet connection (or a nearby Starbucks), you can literally get into the web design and digital marketing industry instantly. Even the savviest of marketers working in the biggest companies rely on their digital consultants or agencies for their expertise and insights.
  • ENGAGIO  |  MONDAY, JULY 31, 2017
    [Marketing, Marketing Automation] How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
    Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On the other hand, marketers lack visibility into why deals move slowly or lose momentum after the handoff. In the face of these problems, many organizations are shifting towards an account-based approach to marketing and sales. The role of intent data in Account Based Marketing .
  • BIZNOLOGY  |  WEDNESDAY, JULY 26, 2017
    [Marketing, Marketing Automation] Getting to ABM: notes from the field
    Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. Enli is the market leader and always looking for ways to maintain their lead.
  • MODERN B2B MARKETING  |  MONDAY, JULY 24, 2017
    [Marketing, Marketing Automation] Content and the Knowledge Economy
    In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The evidence proves it, organizations that share valuable knowledge via content marketing experience nearly 8x the site traffic of organizations that do not. In fact, 75% of marketers already using an interactive content plan are looking to increase their use of this medium. Marketing Automation.
  • CHIEFMARTECH  |  SUNDAY, JULY 23, 2017
    [Marketing, Marketing Automation] Is marketing technology entering a post-platform era?
    One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), Or even replacing one marketing cloud with another.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Marketing, Marketing Automation] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool.
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Marketing, Marketing Automation] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing. The most important step in the 6-step process for Account Based Marketing is choosing which target accounts will receive the focus of our resources. One of the key elements of a Marketing Qualified Account is understanding intent. Marketing automation reports.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 7, 2017
    [Marketing, Marketing Automation] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    Odds are your sales and marketing departments have spent a great deal of time and money answering this question. Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model. What type of client is the “right fit” for your business?
  • FATHOM  |  THURSDAY, JULY 6, 2017
    [Marketing, Marketing Automation] Leverage Marketing Technology to Improve your Business
    You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the core concepts of a successful business are still in place – listen to your audience , learn what your customers are saying, and improve and adapt to changes in the market. It’s in identifying these tools and understanding their core purpose that your business can truly benefit from marketing technology.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Marketing, Marketing Automation] Learn How To Use Quora Ads for B2B User Acquisition
    Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Vettery’s Marketing Team. To give context for our audience, tell us about your marketing team. Jaime: Our marketing team is made up of a combination of email marketing, ops, analytics, and then, as I mentioned, what I focus on is the paid user acquisition. Marketo, Hubspot, things of that nature.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 13, 2017
    [Marketing, Marketing Automation] B2C Marketing: What No One is Talking About 
    It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Respectful Marketing.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Marketing, Marketing Automation] 5 Types of Marketing Automation for Businesses to Consider
    Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. Email Marketing Software.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 12, 2017
    [Marketing, Marketing Automation] 3 Reasons Why Marketers Need Project Management Tools
    Marketers live and die by their automation solutions. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. And they can especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 9, 2017
    [Marketing, Marketing Automation] How to Assess the Relevancy of 3rd Party Intent Data
    At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. This data then helps organizations determine where to aim their outbound marketing efforts.”. A Nascent and Confusing Market.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 7, 2017
    [Marketing, Marketing Automation] 7 Ways to Increase Sales with Marketing Automation
    You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. So, how can you tap into different aspects of marketing automation to increase sales? Tired of hearing sales complain about marketing’s unqualified leads?
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketing, Marketing Automation] Marketing Automation: It’s Not Magic, It’s Marketing
    The marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities. And while marketing technology does unlock some promising potential, it’s important to recognize that the foundation is same as it’s always been – marketing.
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketing, Marketing Automation] Marketing Automation: It’s Not Magic, It’s Marketing
    The marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities. And while marketing technology does unlock some promising potential, it’s important to recognize that the foundation is same as it’s always been – marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 30, 2017
    [Marketing, Marketing Automation] 3 Steps to Building an Employee Advocacy Strategy
    I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 24, 2017
    [Marketing, Marketing Automation] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic , a staple in the martech space. The 2017 Marketing Technology Landscape Supergraphic, which grew 40% since last year. Organizations are leveraging marketing technology suites like Adobe Marketing Cloud and Oracle Marketing Cloud while continuing to leverage specialized solutions (predictive, social, work management) to fill in the gaps.
  • LEANDATA  |  WEDNESDAY, MAY 17, 2017
    [Marketing, Marketing Automation] Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away
    Change Marketing Automation Send-From Email Addresses: If you use platforms such as Marketo to personalize outbound marketing emails from an SDR’s email address, you’ll want to switch it temporarily. Marketing spends a lot of time and money generating leads. Decide what segment has the greatest urgency — enterprise, mid-market or SMB. Marketing Operations Sales and Marketing Leadership Sales Operations
  • 6SENSE  |  TUESDAY, MAY 16, 2017
    [Marketing, Marketing Automation] The Next-Generation CMO’s Revenue-Driven Approach to Marketing
    Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results. While this is a great problem to have, it’s one that we need to address to truly be efficient in how we marketmarketing dollars are not infinite, and we can’t be boiling the ocean. . Flexing Marketing’s Business Muscles.
  • LEADSPACE  |  TUESDAY, MAY 16, 2017
    [Marketing, Marketing Automation] How To See Through Your Sea Of Data — And Find Your Ideal Customers
    Among the most perplexing challenges facing demand gen marketers — and B2B marketing and sales more generally — is the difficulty seeing your customers through a never-ending mass of data, which only keeps growing. According to a recent industry study , most existing B2B marketing technologies do not adequately address this problem. Put aside account-based marketing for a moment. Batch-and-blast marketing, if it ever worked, is a thing of the past.
  • THE LEAD AGENCY  |  SUNDAY, MAY 14, 2017
    [Marketing, Marketing Automation] Marketing Automation, B2B Marketing & the Future
    But then came marketing automation. Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. Here we’ll discuss some of the most common problems with traditional B2B marketing, and how marketing automation addresses those, reaffirming why marketing automation is indeed, the future of B2B marketing.
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Marketing, Marketing Automation] 5-Step Guide For Driving Revenue Through Field Event Marketing
    That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. And with the SiriusDecisions Summit coming up soon, we wanted to share a guide for marketers looking to leverage field marketing events. 2) Pre-event marketing.
  • LEADSPACE  |  THURSDAY, MAY 11, 2017
    [Marketing, Marketing Automation] 5 Ways Your Sales Funnel Will Suffer If You Don’t Know Your Audiences
    Knowing your target audience and understanding what speaks to them is fundamental to marketing successfully. This simple statement will sound obvious to most marketers. And yet, for B2B marketers specifically, pursuing an audience-centric approach is a real struggle. Of course B2B marketers are trying to focus on the problems they’re solving, rather than how cool they think their product itself is. Fortunately, B2B marketing technology has finally caught up.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 10, 2017
    [Marketing, Marketing Automation] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. You can download higher-resolution versions of this graphic, which you’ll need to zoom into in order to read it: Marketing Technology Landscape Supergraphic (2017) — 4.6MB slide. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Software
  • CHIEFMARTECH  |  TUESDAY, MAY 9, 2017
    [Marketing, Marketing Automation] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.).
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Marketing, Marketing Automation] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If With Vidyard, marketing teams can increase leads, sales teams can create more opportunities and customer service teams can achieve higher customer satisfaction,” says Jeff Loeb, chief marketing officer at Vidyard.
  • THE MX GROUP  |  FRIDAY, MAY 5, 2017
    [Marketing, Marketing Automation] Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers
    I spent last week connecting with marketing leaders, learning the latest tips and tricks, and posing for a pic with Fabio. At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. He explained how marketers can use marketing automation to win in the engagement economy. Were you at the Marketo Summit?
  • BULLDOG SOLUTIONS  |  FRIDAY, MAY 5, 2017
    [Marketing, Marketing Automation] Reaching the Summit: Top 3 Takeaways from Marketo’s Marketing Nation Summit
    Last week, I had the good fortune to attend Marketo’s Marketing Nation Summit in San Francisco. Over the course of two and a half days, I, along with more than 6,000 other marketers, heard great keynotes and attended breakout sessions ranging in topics from analytics to account-based marketing (ABM) to customer experience (CX). Think about it: Buyers still want to be marketed to. So, what’s next from Marketo? Did you attend Marketing Nation Summit?
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Marketing, Marketing Automation] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    Year after year, spring typically is a heavy event season in marketing land. You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . We gave away 300 Mimosas in about 90 minutes at Marketo. I guess marketers like getting their drink on! . .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 2, 2017
    [Marketing, Marketing Automation] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.” No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. Modern Marketing b2b Consumer
  • BIZIBLE  |  FRIDAY, APRIL 28, 2017
    [Marketing, Marketing Automation] 7 B2B Marketing Principles For CMOs and Directors
    Yet, this is common reality for B2B marketing leaders. But marketing organizations struggle with understanding how to use that data to make decisions. In this post we cover 7 ways marketing leaders can make better use of the teams and resources around them to grow the business. These B2B marketing principles are inspired by the Marketo Summit 2017 case study session presented by the marketing leadership team at TIBCO. B2B Marketing
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