• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Marketing, Marketing Automation] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Her wit is as sharp as her marketing skills. It’s marketing automation for ABM!
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Marketing, Marketing Automation] The Truth about Cold Email
    There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Good sales and marketing teams target specific people , for specific reasons, with specific messages. of Marketers are Leveraging Data, Are You?”. What is spam?
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Marketing, Marketing Automation] Observations from the 2017 Marketo Summit
    This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The post Observations from the 2017 Marketo Summit appeared first on The Point.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Marketing, Marketing Automation] How to Make the Most of Marketing Nation 2017
    Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. Summit is packed with great information and even greater marketers. The problem is, it can be hard to know how to take it all in—and to make sure you come home with actionable information for your marketing team. Marketers need to evolve.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Marketing, Marketing Automation] 4 Steps to Create Awesome Interactive Content
    Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. Fortunately, interactive content makes a marketer’s job just a little easier. And, perhaps best of all, it can be fully integrated with your digital or engagement marketing platform. Connect to Your Marketing Platform. Content Marketing b2b
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Marketing, Marketing Automation] How to Define the Scope and Vision of Your Engagement Platform Implementation
    My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation. Marketo suggests a “Crawl, Walk, Run” phased approach. Marketing Automation b2b Consumer
  • FATHOM  |  THURSDAY, APRIL 13, 2017
    [Marketing, Marketing Automation] [Interview] Accomplish Account Based Marketing Success at Marketing Nation
    As a concept, Account Based Marketing is nothing new. With new technology applications to bring this strategy to life, though, the buzz for Account Based Marketing has been growing. So, it’s no surprise that Marketo—the leading provider of engagement marketing software and solutions—released its own ABM module in September of 2016. Victoria Grieshammer: What are you most excited about for Marketing Nation? What role will it play in marketing moving forward?
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Marketing, Marketing Automation] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Marketing, Marketing Automation] 12 Marketo Summit 2017 Sessions You Should Attend
    Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. With this many sessions, deciding which to attend can be tough, so we’ve pulled out the ones that are most relevant to B2B marketers who are data driven and focused on optimizing the entire funnel. A case study in operating marketing like sales, from CMO planning to demand generation. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Marketing, Marketing Automation] How to Leverage Social Intent Data for Email Marketing
    Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. However, a common challenge is that marketers simply don’t have enough data about their buyers’ interests and timing. To implement real-time, intent-based email marketing, you need intent data. Email Marketing b2b
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Marketing, Marketing Automation] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Vero Donelle is a Market Outreach Specialist at Alongside. Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Marketing – share launch details with your organization. Blog Customer Success Internal Communications Marketing Sales Technical Support
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Marketing, Marketing Automation] 6 Easy Ways to Perfect Your Landing Pages
    Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. For our Definitive Guide to Marketing Automation, we prompt visitors to “Get Guide Now.”
  • FATHOM  |  WEDNESDAY, APRIL 5, 2017
    [Marketing, Marketing Automation] Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations
    When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway. Suffice it to say, I’m shocked that I’ll be presenting a session at Marketo Summit 2017 on the topic of Marketing Operations. Marketers – trendy sort that we are – have colloquially abbreviated this concept as MOPs, and I think the convenient comparison to the household cleaning implement doubles as the perfect metaphor.
  • TYPE A COMMUNICATIONS  |  TUESDAY, APRIL 4, 2017
    [Marketing, Marketing Automation] Real-Time Personalization 101: What It Is and When To Use It
    And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready. Marketing Carla Johnson The MX Group Tim Cook Type A CommunicationsApril 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. read more.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Marketing, Marketing Automation] THE HACKIES: A CMO’s guide to integrating marketing technologies
    Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities. The integration didn’t support the ability to pass the response data from a completed survey to the MAP, which could provide much more value to marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Marketing, Marketing Automation] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven. Align Sales and Marketing. Account-Based Marketing b2
  • FATHOM  |  THURSDAY, MARCH 30, 2017
    [Marketing, Marketing Automation] The Top 4 Reasons Marketo Summit Matters to Your Business
    Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. Nearly 6,000 marketers from businesses spanning hundreds of industries and disciplines gather every year to learn about the latest trends and best practices in the marketing world. Visiting Summit’s tradeshow floor is like going to the mall for all the latest marketing technology.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Marketing, Marketing Automation] The One Hack All Marketing Operations Leaders Need
    Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them. One of these hacks carries more weight than others, however, and is essential to the success of all B2B marketing and sales organizations.
  • VIDYARD  |  TUESDAY, MARCH 28, 2017
    [Marketing, Marketing Automation] Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video
    Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. At Influitive , we’ve worked for the past five years to build a whole new category of marketing—advocate marketing—to help B2B companies ignite growth through the voices of their customers. It’s my job to educate our prospects on what advocate marketing is, why it’s important, and why they need it.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Marketing, Marketing Automation] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor. Prove How Marketing Contributes to Business Growth. Engagement Marketing b2b Consumer
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Marketing, Marketing Automation] The 17 Best Social Media Management Tools
    And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Sample review: “Buffer is a great automation tool.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Marketing, Marketing Automation] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. The net result: Marketers can maximize the value of every advertising dollar they spend.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Marketing, Marketing Automation] Interview with Infer on Predictive and ABM
    Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides. In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). Additionally, we can build Market Development Models for companies. The company had a “champagne problem” of so many leads that they were breaking their marketing automation system.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Marketing, Marketing Automation] How to Properly Diagnose a Failed Email Campaign
    As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. Content Strategy Marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Marketing, Marketing Automation] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Automation starts with data.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. Marketing Strategy
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketing, Marketing Automation] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. Marketing Automation b2b Consumer
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Marketing, Marketing Automation] 21 Stats You Need to Know About Marketing Automation
    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Marketing, Marketing Automation] Marketing’s Artificial Intelligence Revolution Is Here
    Chief marketing officers have one of the hardest jobs in the corporate world. After years of swift technological development disrupted marketing to its core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. Should marketing leaders panic or celebrate? And how does it apply to marketing?
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Marketing, Marketing Automation] Creativity and Productivity: The Importance of Focused Downtime
    If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. Marketing Strategy
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Marketing, Marketing Automation] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Marketers Need to Evolve.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Marketing, Marketing Automation] Business Value Summit Interview – Getting The Most from your Business Value Program
    A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. were low and considered less than successful for the enterprise market. When developing a business value sales or marketing program, one of the greatest challenges I see is unnecessary complexity in the programs and tools. Product marketers and sales specialists live and breathe their solutions every day.
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Marketing, Marketing Automation] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Depending on your business model, target customer, and maturity of your sales/marketing teams, you’ll need to assess what makes the most sense for your business. Generally speaking, if you’re pursuing an ABM strategy, you want to align and personalize your marketing and sales efforts across target account segments. Ultimately, these are the segments you’ll be applying different marketing or sales strategies to. Account Based Everything Account Based Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Marketing, Marketing Automation] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Marketing automation systems could get the same details but usually take more general information, such as persona codes used in segmentation. User-created rules can pick records meeting specified criteria and send them to different marketing automation campaigns.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Marketing, Marketing Automation] Orion is 17.5 light years away, and so is Marketo’s Big Data Project
    Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all. If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. We want you to be successful in your marketing efforts and your big data driven ambitions. Marketing Automation marketing automation Marketo
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing, Marketing Automation] 3 Ways Marketing Automation Changed My Life
    Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo. Marketing is no longer making hats.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing, Marketing Automation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Marketing, Marketing Automation] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketing, Marketing Automation] Account-Based Everything: What it Takes to Win the Big Game
    Unfortunately, when it comes to account-based initiatives, too many marketing and sales teams only put them together as they go along. As with professional sports athletes, marketing and sales teams must not only have a will to win, they need to have a will to prepare to win. Let’s say your Marketing Ops team wants to send direct mail packages with bottles of wine to 200 targeted CEOs. Account Based Everything Account Based Marketing Account Based Sales Development
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketing, Marketing Automation] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly. “ Infer Behavior Scoring for Pardot Increases Sales and Marketing Impact.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Marketing, Marketing Automation] Where Are You on the Marketing Maturity Curve? [Report]
    As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . When I started at Marketo last fall, I was excited to see how data-driven this company is. 2017 Marketing Benchmark Report–North America . As our own CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today?
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] 2016’s Must-Read List for B2B Marketers
    Successful marketers are well-rounded. There’s a massive amount of great content out there to help modern marketers with digital transformation. It’s 2017 and you either have an account-based marketing (ABM) program in the works or are looking to launch one soon. what questions to ask when it comes to sales and marketing alignment, reporting and setup. Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] 2016’s Must-Read List for B2B Marketers
    Successful marketers are well-rounded. There’s a massive amount of great content out there to help modern marketers with digital transformation. It’s 2017 and you either have an account-based marketing (ABM) program in the works or are looking to launch one soon. what questions to ask when it comes to sales and marketing alignment, reporting and setup. Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] Why Atlassian will be a $50+ billion company in 10 years
    I project it will reach a $50 billion market cap in 10 years by taking over software for teams. With JIRA, Atlassian built a very extensible framework not just for product development but for prioritizing any project task or ticket and for creating automation via triggers and workflows. The biggest teams by far for most companies are their sales and marketing departments – two primary functions underserved by Atlassian today.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketing, Marketing Automation] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketing, Marketing Automation] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Marketing, Marketing Automation] How to Leverage Intent Data to Drive More Revenue
    Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. Using a marketing automation platform, you can then track their page views.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Marketing, Marketing Automation] 5 Steps to Kickstart Your Account-Based Marketing Program
    Author: Hila Nir The value of account-based marketing (ABM) is undeniable. If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Guest Bio: Justin is a marketing and sales technologist and operations expert, and a 2x Marketo Champion.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] Tools and Tips for Outbound Sales Prospecting
    Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing, Marketing Automation] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers. Digital marketing Integrated marketing Marketing automation Research AR artificial intelligence augmented reality consumer IoT digital signage IAB IDC IoT machine learning marketing automation Marketo predictive analytics touchpoints VR
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing, Marketing Automation] 12 Questions You Need to Ask Before Hiring an SEO Company
    Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketing, Marketing Automation] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketing, Marketing Automation] How Publishers Develop and Monetize Audiences with Digital Marketing
    For thousands or millions of audience members, that level of detail is unattainable unless you have a single hub for all your audience data that automates a cross-channel listening process in real-time and can incorporate other data sources to build a rich, complete profile for individuals within your audience. Gartner says that digital marketers who master the art of triggers see their “messages receive, at minimum, five times the response rate of non-targeted messages.”
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Marketing, Marketing Automation] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many? That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List. Every marketing team knows: an A/B test is only as good as your end data.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing, Marketing Automation] Alicia Folwarski: Unleashed
    Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing, Marketing Automation] Alicia Folwarski: Unleashed
    Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketing, Marketing Automation] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. You will need to look at other important indicators like the demographic scores, leads scores , marketing qualified leads, and pipeline that each campaign is generating. Digital Marketing b2b
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Marketing, Marketing Automation] 4 Effective Methods to Increase Your Survey Response Rates
    Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. It’s likely your survey is just one of many marketing messages your audience receives every week, so how do you cut through the noise and get them to not only pay attention to your survey but also fill it out? Try posting your survey in your social media channels or embedding it into relevant marketing pages.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Marketing Automation] 10 New Year’s Resolutions to Improve Customer Experience
    While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. Automated content audits.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Marketing Automation] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. The plight of B2B marketing.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Marketing Automation] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. Most marketers are creatures of habit.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Marketing Automation] 7 Ways to Generate Leads on Social Media
    This Twitter poll from Pam Moore , CEO and Founder of Marketing Nutz, helps her understand how her audience feels about Snapchat for B2B marketing. With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast.
  • ENGAGIO  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] 5 Reasons Why Account-Based Marketing is Here to Stay
    For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice. Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified email marketing to professional Marketers who deserved a spot at the Revenue table. 4: Marketing & Sales Alignment is a Familiar Struggle.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] The Email Marketing Superhero: ALT Tag
    said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Email Marketing b2b ConsumerAuthor: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketing, Marketing Automation] 2 Zero Risk Predictions for 2017
    First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)…. Modern Marketing b2b
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketing, Marketing Automation] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. What’s an email marketer to do against these unfavorable odds? 4 Reasons Why Marketing Automation Fails.
  • INFER  |  FRIDAY, DECEMBER 30, 2016
    [Marketing, Marketing Automation] Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]
    This week, we’re joined by Jeff Canada, Global Marketing Operations Manager at Quantcast to talk about the greatest challenges to the modern marketer: personalization, localization, the death of the newsletter and more! Guest Bio: Jeff is a global revenue marketing professional with over 10 years of experience creating results-driven programs. A proud 3x Marketo Champion, Jeff leads a team of Marketing Ops professionals at Quantcast.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Marketing, Marketing Automation] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. In 2015, I also took on the responsibility of leading our marketing efforts.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Marketing, Marketing Automation] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Here are four ways that lead scoring can make you a smarter marketer: 1. If the average is continuously going down, perhaps it’s time for you to consider a data vendor to help boost your dataset or take a random sample to see who you’re really attracting with your marketing initiatives.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Marketing, Marketing Automation] Predictive Marketing: The Next Must-Have Technology for CMOs
    This article was originally published on CMSWire by Sean Zinsmeister, Senior Director of Product Marketing at Infer. The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. Predictive analytics is surging in popularity among marketing leaders. As more companies adopt it for marketing, the competitive edge shifts from whether you’re using it to how. .
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Marketing, Marketing Automation] 6 Holiday Campaigns That Drive the Customer Journey
    There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Marketing, Marketing Automation] A 3-Point Health Check for Your Marketing Strategy
    Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Therefore, to define healthy, it is important to look at the principles or leading indicators that highlight whether the sales ends are justified by the marketing means. Automation Should Reduce Complexity.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Marketing, Marketing Automation] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Email Marketing. Video Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Marketing, Marketing Automation] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. ” What’s a digital marketer to do without Twitter ads? Social Media Marketing b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Marketing, Marketing Automation] How SMBs can get more leads through marketing automation
    Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. Top marketing automation tools.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Marketing, Marketing Automation] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. However, most universities, along with marketers in other industries, have limited budget to do this.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Marketing, Marketing Automation] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    2017 will be about marketers understanding how to work with search engines to deliver the content users really want. Google is heavily invested in understanding and delivering on that intent—their ability to do so is what keeps them on top of the search market (and their position at the top of the search market makes their ad space more valuable—which is where most of their revenue still comes from). . Search Engine Marketing b2b Consumer
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Marketing, Marketing Automation] Can Your Brand Monetize Web Content Without Serving Ads?
    A great content marketing strategy requires time, energy, and sometimes significant resources. If a content marketing program can pay for itself through content monetization, that’s more money the company can redirect to other marketing efforts. That said, if a company decides to increase marketing ROI through content monetization, it has a lot of options beyond serving annoying display ads alongside web content. Marketing ROI
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Marketing, Marketing Automation] The Rise of Account-Based Marketing, in 7 Charts
    There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Conversation marketing. But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Marketing, Marketing Automation] Solving the Inbound vs. ABM Contest with Content
    We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. ABS + Marketing Content = ABM.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Marketing, Marketing Automation] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. Using an automated marketing platform, marketers can send one-to-one marketing messages to hundreds and thousands of subscribers to drive a measurable uptick in engagement and ROI. Email Marketing b2b Consumer
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Marketing, Marketing Automation] Marketing Automation for Sales Development: An Essential for Revenue Success
    Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Marketing, Marketing Automation] 10 Trends That Defined Digital Marketing in 2016
    Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Real-Time Marketing. Sometimes, real-time marketing finds you.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Marketing, Marketing Automation] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easier than ever for sales reps and marketers to infuse predictive intelligence into their decision-making in order to grow revenue more quickly. “ Infer Behavior Scoring for Pardot Dramatically Increases Sales and Marketing Impact .
  • SALES ENGINE  |  TUESDAY, DECEMBER 6, 2016
    [Marketing, Marketing Automation] The Top 5 Mistakes Companies Make Building Demand Generation
    Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. And truth be told, most content marketing agencies are repurposed PR firms, web developers, and branding consultants.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Marketing, Marketing Automation] Social media strategy leaders: Lisa Marcyes
    I started my career in partner-marketing, and transitioned into community management a few years later. I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. How are you measuring social media as its own marketing channel? Welcome, Lisa !
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Marketing, Marketing Automation] How to Automate Your Account-Based Marketing Strategy
    Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Account-Based Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketing, Marketing Automation] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. So it’s no surprise that a question I hear often is: “How do we gain insight into the effectiveness of our marketing efforts?”. Many companies aren’t able to report on marketing and sales efforts due to data and process issues. Marketing Metrics b2b
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing, Marketing Automation] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. In this blog, I’ll share some common marketing operations mistakes I’ve come across. Undefined Marketing and Sales Handoff.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketing, Marketing Automation] What A Real ABM Campaign Looks Like
    It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. But the same setups/flows/logic should be broadly applicable to most marketing automation platforms, or even your favorite sales acceleration/cadence tools. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign. Account-Based Marketing LeanData Sales Operations
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketing, Marketing Automation] DIY Account-Based Plays in Three Easy Steps
    It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. But the same setups/flows/logic should be broadly applicable to most marketing automation platforms, or even your favorite sales acceleration/cadence tools. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign. We’ve reached peak ABM hype.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. As a result, more B2B professionals are shifting their focus from implementing basic marketing automation features to offerings that provide sophisticated and advanced functionalities to help them reach their lead-to-revenue goals.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] 5 Quotes to Recharge Your Marketing
    Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. But the genesis of our best work comes from the moments when we feel inspired, so it’s important to take the time to recharge our marketing batteries. Modern Marketing b2b Consumer
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing, Marketing Automation] 5 Steps to Optimizing a Lead Nurture Program
    Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. To be a modern marketer, you can never stop improving. . If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Before you can optimize, you need something in market to see your audience reaction.
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