Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Attracting Clients Social Media Stuff blog traffic social media social media marketingA Note from Patsi: This week’s guest post is about social media and it’s really important.

5 Ways Blog Analytics Improve Your Business Blog

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About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ?

Compelling Newsletter Content:2 Big Problems

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Content Marketing Email Marketing Tips On Writing Better Writing Better Ezines e-newsletters storytellingFrom what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing.

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How to Become a Pinterest Warrior

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Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Are you using Pinterest effectively?

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Email Marketing Tips Ezines We Love Writing Better Ezines e-newsletters newslettersHave you noticed what great business newsletters have in common?

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. It’s a crucial piece of content marketing. Do you see a white paper as being an important content marketing piece to have?

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules.

Rules 101

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

An About page is an important content marketing opportunity. You can read the back story on my core business here: Content Marketing Matters. When’s the last time you updated your bio on your About page on your blog or website?

Content Marketing: How do you know if it???s working?

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Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. How do you know if your content is working for you?

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How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest?

Work 115

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Every site that you own and intend to market needs to be found easily by Google and Bing.

How to Blog for Your Business Using Personality

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Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Do you know how to blog for your business using personality yet remaining professional?

Content Marketing Graphic: What’s Missing in this Visual?

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width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. What’s Missing in this Visual?

Get Found Online: 5 Question Quiz

Writing on the Web

Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients?

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Brain Based Content Marketing Getting Read Writing Great Blog Content Attracting Clients personal stories personalityIs your blog content writing appealing to both thinkers AND feelers ?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. How to.Tips Profit blog marketing Online Marketing profitable blogsCan you still make money blogging ?

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The Pros of LinkedIn vs. Facebook for Professionals

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Jacqui MacKenzie is a writer for Straight North, a Chicago Internet marketing agency with clients ranging from electric gloves and protective clothing providers to specialists in automotive lifts. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

Article Ideas Content Marketing How to.Tips On Writing Better blog content business blogs how to start bloggingIt’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery.

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. What time-saving social media tips can you share for extending the reach of your content marketing and blogs through social media?

Top 5 Content Marketing Blog Aggregators

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Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Have you created a list of your top 10 blogs?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Best Kept Secret of an Email Newsletter Bio

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When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve? What’s the best kept secret of a newsletter bio?

Tips to Get Your Business Newsletter Read

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Attracting Clients Email Marketing Tips Getting Read How to.Tips e-newsletters stories Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Great Blog Content blog content blog writing how to start blogging Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Connect Your Blog to Facebook Automatically

Writing on the Web

About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing.

A Checklist for a Good Blog

Writing on the Web

To me, a good blog is the best darned marketing tool on the planet! About Blogs Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog formatting blog marketing business blogging content marketing with blogs SEO

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?"

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

Another blog gets abandoned, and another professional scratches their head wondering what else to do for marketing. How do I start a blog ? .

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs