Writing on the Web

How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Attracting Clients Social Media Stuff blog traffic social media social media marketingA Note from Patsi: This week’s guest post is about social media and it’s really important.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ?

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Content Marketing Social Media Stuff Attracting Clients business blogging LinkedIn social media marketing Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post!

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

How to Become a Pinterest Warrior

Writing on the Web

Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Are you using Pinterest effectively?

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules.

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. It’s a crucial piece of content marketing. Do you see a white paper as being an important content marketing piece to have?

Content Marketing: How do you know if it???s working?

Writing on the Web

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. How do you know if your content is working for you?

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

An About page is an important content marketing opportunity. You can read the back story on my core business here: Content Marketing Matters. When’s the last time you updated your bio on your About page on your blog or website?

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Email Marketing Tips Ezines We Love Writing Better Ezines e-newsletters newslettersHave you noticed what great business newsletters have in common?

How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest?

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. What’s Missing in this Visual?

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

How to Blog for Your Business Using Personality

Writing on the Web

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Do you know how to blog for your business using personality yet remaining professional?

Get Found Online: 5 Question Quiz

Writing on the Web

Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients?

Better Business Blogs: Correct Those Broken Links

Writing on the Web

We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Every site that you own and intend to market needs to be found easily by Google and Bing.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

Jacqui MacKenzie is a writer for Straight North, a Chicago Internet marketing agency with clients ranging from electric gloves and protective clothing providers to specialists in automotive lifts. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Brain Based Content Marketing Getting Read Writing Great Blog Content Attracting Clients personal stories personalityIs your blog content writing appealing to both thinkers AND feelers ?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. How to.Tips Profit blog marketing Online Marketing profitable blogsCan you still make money blogging ?

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. What time-saving social media tips can you share for extending the reach of your content marketing and blogs through social media?

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The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

Article Ideas Content Marketing How to.Tips On Writing Better blog content business blogs how to start bloggingIt’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery.

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Top 5 Content Marketing Blog Aggregators

Writing on the Web

Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Have you created a list of your top 10 blogs?

Connect Your Blog to Facebook Automatically

Writing on the Web

About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve? What’s the best kept secret of a newsletter bio?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Great Blog Content blog content blog writing how to start blogging Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track?

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A Checklist for a Good Blog

Writing on the Web

To me, a good blog is the best darned marketing tool on the planet! About Blogs Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog formatting blog marketing business blogging content marketing with blogs SEO

Tips to Get Your Business Newsletter Read

Writing on the Web

Attracting Clients Email Marketing Tips Getting Read How to.Tips e-newsletters stories Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?"

How to Lure Readers to Your Blog from Social Media

Writing on the Web

Content Marketing How to.Tips Social Media Stuff Attracting Clients blog content business blogs social media marketing social proof

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How to Write Blog Posts: Awesome Graphic

Writing on the Web

About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographicsDo you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read.

Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Related posts: Content Marketing that Speaks to the Old Brain. Emotional Marketing Makes Memories.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality