How Trade Publications Can Capitalize on Content Marketing and Social Media


Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media.

4 Ways to be a Better B2B Twitterer


There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly.

Trending Sources

The ROI of Website Redesigns per Forrester


Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.

Top Marketing Budget Priorities for 2010


Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

Will Content Marketing Kill Trade Publications?


Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines.

Best of 2009 (So Far): Social Media Marketing, Part 3


While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? For those marketers, reading this announcement is a starting point.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa


MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Search marketers embrace conversion reporting. "By


Marketing Automation: Bringing a Gun to a Knife Fight


One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Many marketers are starting to get this.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Best of 2009 (So Far): Social Media Marketing, Part 2


Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media + Email Marketing: One Company Doing It Right


Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email is permission-based interruption marketing; social media is participatory.

Best of 2009 (So Far): Social Media Marketing, Part 1


This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Social Media, Email and Search: The "Elite Trio" of Online Marketing?


MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix.

New Hub Site Focuses on B2B Marketing Intelligence


A new B2B marketing community site , B2B Marketing Zone officially launched today. The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

Best of 2008: Email Marketing Tips


Which common email marketing mistakes should you make sure to avoid? Discover the answers to all of these questions plus email marketing strategy, tips and interesting statistics in these blog posts and articles, some of the best from the last 12 months on the topic of email marketing.

Best of 2009 (So Far): Cool Web Tools, Part 2


Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Tags: Cool Web Marketing Tools Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?

7 Reasons Every Business Needs to Twitter


not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. Twitter is far more than a 140-character soapbox for celebrities, spammy "Internet marketers" and the incorrigibly obnoxious.

Best of 2009 (So Far): SEO Guidance, Part 4


This is geekier than even most search marketers will go, but can supply valuable insights. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Best of 2008: Search Engine Marketing


Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Tags: Web Marketing Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad?


Best of 2009 (So Far): Twitter Tips and Tactics, Part 2


A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check." but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool."


Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Tags: Web Marketing


SEO Tool Review: SEMRush


SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Best of 2008: Sales & Marketing Copywriting


Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

Best of 2009 (So Far): SEO Guidance, Part 3


B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?

How to Suck at Twitter (And Still Look Successful)


There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few.

How to Create a Social Media Marketing Strategy


If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Twin Cities Top 10 Titans in Social Media Announced


Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um.

Best of 2009 (So Far): Cool Web Tools, Part 1


Tags: Cool Web Marketing Tools


A Unique Approach to Integrated Advertising Campaigns: Nabbit


But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. Tags: General Marketing

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?


Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Is Big Brother watching you?


Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

A Better Way to Launch New Products - Rolling Thunder


Those are the questions asked, and answered, by marketing strategist Rebel Brown in her new eBook, Rolling Thunder: Powering Momentous Market Launches. Tags: General Marketing Web 2.0

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1


What common mistakes made by AdWords marketers should you avoid in order to optimize your results? Tags: Web Marketing What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?


Best of 2009 (So Far): Twitter Tips and Tactics, Part 1


Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Check out these posts, the first of the best from this year on using Twitter for b2b marketing.

Best of 2008: Cool Web Tools, Part 3


tactics to boost b2b marketing results. Tags: Cool Web Marketing Tools Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?