The 17 Best Social Media Management Tools
MARCH 27, 2017
And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. #8:
5 Key Aspects of Accurate Marketing Automation System Software Pricing
Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners. Showcase reviews: Modern Marketing Partners, Robbie Richards. A wide-ranging prospect discovery toolset covering content marketing (e.g., Marketing Insider Group.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Guest post by Andy Beohar.
Five Reasons to Include Video in Your Marketing Strategy [Infographic]
MAY 18, 2017
But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Guest post by Adam Chapman.
Five Strategies for Improving Customer Experience
FEBRUARY 9, 2017
As a marketing professional, you understand customers are your firm’s most valuable assets. It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)?
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini.
How to Create the Three Parts for Any Sales Funnel
MARCH 17, 2017
They use multiple online marketing technologies and often incorporate automation at some point. It does much of the work for the marketer. Some funnels use a content blog to market to and nurture an audience. There are few hard and fast rules in online marketing.
Effective B2B Marketing Content That Will Lead to Sales Growth
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.
What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
A good B2C case study would be a great marketing tool for that 15%. Approval to put this case study on the web and market it. Industry (technology, marketing, fashion, etc.). A Case Study Is a Versatile Marketing Tool. Zachary Moore is a professional B2B marketer.
The Eight Best Social CRM Tools
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. 3: The Nine Best Facebook Marketing Tools. #4:
How the Internet of Things Will Disrupt Digital Marketing
MAY 4, 2017
For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. However, unlike traditional market segmentation, the Internet of Things helps create and enable much richer and complex sets of data.
39 Amazing Internet Stats and Facts for 2016-17 [Infographic]
DECEMBER 13, 2016
Toby Dean works on behalf of Hosting Facts in content creation and marketing. Marketing Infographics Marketing Research global internet facts global internet statistics 2016 2017 infographicsGuest post by Toby Dean. The Internet literally has no boundaries.
Five Content Marketing Tips for B2B Success
SEPTEMBER 27, 2016
However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. How do you validate your marketing spend within your organisations?
The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Top executives: social media marketing is for thee, but not for me.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign.
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Liz Greene is a writer, marketing professional, and history geek from the beautiful City of Trees, Boise, Idaho. Social Media Marketing employee advocacy influencer marketing
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog.
7 Common Myths About Big Data
NOVEMBER 29, 2016
In truth, it isn’t your IT people who are likely to benefit most from big data, but rather your sales, marketing and logistics staff. Michael Ryan is SEO manager at Climb Online , a digital marketing agency in London. Guest post by Michael Ryan.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Finally, if you are aware of anyone in your network who is struggling to convert readers to buyers with their content marketing, feel free to share this article with them using the buttons below. Content Marketing content marketing strategy Tom HuntGuest post by Tom Hunt.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. #8: