6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)
NOVEMBER 8, 2017
RESEARCH: Are folks responsible for reaching out to your market knowledgeable and prepared for quality conversation? NURTURE: Are you getting maximum return on marketing programs? Lead nurture programs done well triples your B2B sales lead generation marketing ROI. See this article for details on how this underutilized marketing activity—lead nurturing—can increase your lead rate from 5% to 15%. Of course leads are the desired outcome of most marketing programs.