Smashmouth Marketing

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15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Listen - Some incredible marketers on stage.

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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches.

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Five Content Marketing Mistakes to Avoid

Smashmouth Marketing

Everyone is jumping into content marketing. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Honestly, it’s the only reason I enjoy content creation in modern sales/marketing, all of the sudden its cool to speak to people like people again.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Socially surround your market.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates.

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

5 Outbound Calling Best Practices

Smashmouth Marketing

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Dialing the phone all day is a task. I have one guy who calls it panning for gold.

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Market Driven Strategy: Processes for Creating Value. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Was Yogi Berra hip to outbound marketing? Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell.

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right?

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. When I was recently at the Sales 2.0

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win."

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

What does all of this have to do with B2B sales and marketing? When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams!

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews.

We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

Does that sound much different than a sales or marketing professional? As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it. Tasks, Clients, Quotas, Energy, Perfection, Peers.

Sales & Marketing Rap: G-Ice #sm20

Smashmouth Marketing

During the opening of the Sales & Marketing 2.0 He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Inbound Marketing Summit Speakers: Twitter List #IMS10

Smashmouth Marketing

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Chris Brogan, New Marketing Labs. David Meerman Scott, Freshspot Marketing. John Jantsch, Duct Tape Marketing.

B2B Marketing Experts Have a Chance to Give During the Holidays

Smashmouth Marketing

B2B Marketing Experts have an ideal opportunity during the Holiday Season to do some old fashioned "feel good" marketing and help some folks along the way.

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Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results,” said Green Leads CEO, Michael Damphousse.

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Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

Smashmouth Marketing

I connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred. Conference, I had discussed with Gerhard that the topics of sales and marketing in a 2.0 Conference" will be known as the " Sales and Marketing 2.0

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Smashmouth Marketing

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Are your content marketing efforts going to impact demand gen ? Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what?

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

What about your B2B sales and marketing blog, though? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Today at Enterprise 2.0

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit

Smashmouth Marketing

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too.

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Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Outbound marketers live off of lists. The inbound marketers created the lead.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

Let's analyze the marketing value. Marketers love traffic. Witnessing the recent Scott Brown senatorial campaign in Massachussetts caused me to question the value of mudslinging -- I'm sure Coakley's staff is analyzing the same.

B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you shoring up those marketing techniques that are tried and true?

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually).

Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Outbound marketers live off of lists. The inbound marketers created the lead.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing